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Institute For Humane Studies

Digital Marketing Manager (Remote)

Institute For Humane Studies, Arlington, Virginia, United States, 22201


EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Digital Marketing Manager

Job Summary:

The

Digital Marketing Manager

will advance the Institute's online presence and brand strategy. This position is responsible for developing and implementing digital campaigns that drive brand awareness, engagement, and conversions. Reporting to the Senior Director of Communications, the Manager collaborates with various teams to ensure cohesive messaging across channels and contributes significantly to optimizing our digital strategy. This role requires a dynamic leader with a strong understanding of digital marketing trends and the ability to leverage insights to enhance performance and engagement.

Supervisory Responsibilities:

None.Duties/Responsibilities:

Create and implement comprehensive digital marketing strategies that align with business goals and target audience behavior with a strong focus on social media.Plan, execute, and optimize multi-channel digital marketing campaigns (PPC, SEO, email marketing, social media, content marketing, etc.) to drive traffic, engagement, and conversions.Collaborate with the communications, development, and programs teams to develop engaging, relevant, and high-converting content for TheIHS.org, social media, and other platforms to ensure cohesive messaging and campaign integration.Oversee SEO efforts, including keyword research, on-page optimization, and link-building strategies. Manage paid search campaigns and monitor their effectiveness.Manage front-end website edits and optimizations for TheIHS.orgManage the IHS Google Grant to maximize spend, brand awareness, and conversions.Design and execute social media strategies across platforms, including Facebook, Twitter, LinkedIn, Instagram, and more, to increase engagement and grow followers.Monitor, analyze, and report on digital marketing performance using tools like SuperMetrics, Google Analytics, Google Ads, and social media insights. Provide actionable recommendations for improvement.Implement A/B testing, user experience improvements, and optimization strategies to enhance website performance and increase lead generation.Keep up with industry trends, best practices, and emerging technologies to continuously innovate and improve the digital marketing efforts.Required Skills/Qualifications:

4+ years in a communications or marketing role with proven expertise as a Digital Marketing Manager or similar role.

Nonprofit or educational sectors highly preferred.

Bachelor's degree in marketing, business, or a related field preferred.Advanced knowledge of SEO, SEM, PPC, social media advertising, email marketing, and other digital marketing channels.

Experience with marketing tools and software, including Google Analytics 4, Google Ads, Meta Ads Manager, and SproutSocial.Experience with A/B testing, and website optimization tools (e.g., HotJar) preferred.

Familiarity with WordPress, HTML, and CSS is preferred. Certifications in Google Analytics 4 and Google Ads preferred.Strong analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions. Solid understanding of web metrics, digital analytics, and conversion optimization.Experience with CRM/marketing automation tools like Salesforce and Pardot is preferred.Excellent communication and project management skills, with the ability to work both independently and collaboratively in a fast-paced environment.Interest in developing leadership skills, with potential to step into a management role.

Proven experience leading and managing teams a plus.

Knowledge of and appreciation for the classical liberal tradition.To apply, qualified candidates must submit the following materials (through additional documents):

ResumeCover letter detailing:

Your interest in this position.A compelling case about why the IHS mission resonates with you.

Salary: Up to $75,000, commensurate with experience.

Disclaimer:

Applicants must be authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa at this time.Remote positions at the Institute for Humane Studies (IHS) require quarterly in-person meetings at our office location in Arlington, VA.IHS employees are required to visit the office for a minimum of two weeks per year.About the Institute for Humane Studies at George Mason University:

The Institute for Humane Studies (IHS) supports and partners with university professors working within the classical liberal intellectual tradition. Our vision is that higher education becomes a place where the open exchange of ideas flourishes, and where ideas within the classical liberal tradition are regularly taught, discussed, challenged, and developed so that they inform scholarly and public discourse on the key challenges facing a free society.

Each year, IHS provides thousands of aspiring and established professors graduate student fellowships, career development support, research funding, and support for on-campus student programs. Most importantly, through its scholarly convenings IHS connects these scholars to one another to form a diverse and growing community of thought leaders advancing ideas essential to the good society-a pluralistic and tolerant society in which individuals and communities flourish in a context of openness, dignity, equality, and freedom.

Benefits:

We have a flexible, professional, open office environment that encourages innovation and entrepreneurship and provides substantial opportunity for professional growth. Salary is competitive and will be commensurate with experience. IHS provides exceptional benefits to all employees, including health and dental insurance coverage (which includes paying 100% of the health and dental insurance premium for individuals), health savings accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit and 12 free tuition credit hours annually at George Mason University.

Other details

Pay Type Salary

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