Wurth Industry US
Vice President of Marketing and eCommerce
Wurth Industry US, Louisville, Kentucky, us, 40201
Description
Overview:The Vice President of Marketing and eCommerce supporting the Wurth MRO, Safety, & Metalworking (Northern Safety - MSM) Division will lead the development and execution of marketing strategies and eCommerce initiatives to drive growth, enhance brand visibility, and improve customer engagement. This role requires a strategic thinker with a deep understanding of digital marketing, eCommerce best practices, and consumer behavior.CORE RESPONSIBITLIES include the following and all other duties assigned:Leadership and Strategic Vision :Ability to lead and inspire teams, develop strategic plans, and align quality and product management with organizational goals.Lead and develop the quality assurance and product management teams, providing guidance, training, and support to ensure high performance and professional growth.Manages layers of staff including multiple levels ofPrimary accountability for key system functions with broad scope of influence throughout theProvides leadership and direction as an executive within the departmentServes as key management representatives to the executive
Strategic Leadership :Develop and implement comprehensive marketing and eCommerce strategies aligned with company goals.Lead market research efforts to identify trends, customer needs, and competitiveSet performance goals and evaluate team performance
Digital Marketing :Design and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.Analyze campaign performance and adjust strategies to optimize
eCommerce Management:Oversee the eCommerce platform, ensuring an optimal user experience, product assortment, and inventory management.Implement strategies to increase online sales, conversion rates, and customer
Brand Development :Enhance brand positioning and messaging across allEnsure consistent brand representation and customer experience both online and
Collaboration :Work closely with other departments (e.g., Sales, Product Development, Customer Service) to ensure cohesive strategies and execution.Collaborate with external partners and agencies for marketing
Analytics and Reporting :Monitor and report on key performance metrics, making data-driven decisions to improveUse analytics tools to track customer behavior and
EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:Bachelor's degree in Marketing, Business, or a related field; MBA10+ years of experience in marketing and eCommerce, with at least 5 years in a leadershipProven track record of developing successful marketing strategies and driving online salesStrong understanding of digital marketing tools andExcellent leadership and team managementAnalytical mindset with proficiency in data interpretation and performanceExceptional communication and interpersonal
KEY PERFORMANCE METRICS:Marketing and eCommerce Growth Rate: Year-over-year or quarter-over-quarter growth in sales and customer base.Market Share: Percentage of total market sales attributed to yourCross-Channel Performance: Performance metrics across different marketing channels to assess effectiveness and ROI.Customer Acquisition Cost (CAC): Total marketing expenses divided by the number of new customersReturn on Marketing Investment (ROMI): Revenue generated from marketing activities divided by the marketing spend.Brand Awareness: Metrics such as website traffic, social media engagement, and brandOnline Sales Revenue: Total revenue generated from eCommerceConversion Rate: Percentage of website visitors who make aAverage Order Value (AOV): Total revenue divided by the number ofCart Abandonment Rate: Percentage of users who add items to their cart but do not complete the
Pay Range:
$200,000-$250,000Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.The Wurth Difference:Proactive supply chain solutions customized to your business, your industryIndustrial products and services delivered with prompt, personal attentionInventory management solutions that keep your production line moving smoothlyComplete program support from initial design, to implementation, training, to ongoing analysis
Why Wurth:Maternity/Paternal leave after 1 year of serviceTuition Reimbursement eligible after 1 year of serviceHealth benefits and programs - medical, vision, dental, life insurance and moreAdditional benefits 401(k), short term disability, long term disabilityPaid Time Off, accrued per pay period, additional day earned per year of service10 paid holidays
FIND OUT MORE ABOUT OUR COMPANY CULTURE:Linkedln - https://www.linkedin.com/company/wurth-industry-north-americaFacebook - https://facebook.com/WurthlndustryYouTube - https://youtube.com/c/WurthlndustryNorthAmerica
EEOC STATEMENT:The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
Overview:The Vice President of Marketing and eCommerce supporting the Wurth MRO, Safety, & Metalworking (Northern Safety - MSM) Division will lead the development and execution of marketing strategies and eCommerce initiatives to drive growth, enhance brand visibility, and improve customer engagement. This role requires a strategic thinker with a deep understanding of digital marketing, eCommerce best practices, and consumer behavior.CORE RESPONSIBITLIES include the following and all other duties assigned:Leadership and Strategic Vision :Ability to lead and inspire teams, develop strategic plans, and align quality and product management with organizational goals.Lead and develop the quality assurance and product management teams, providing guidance, training, and support to ensure high performance and professional growth.Manages layers of staff including multiple levels ofPrimary accountability for key system functions with broad scope of influence throughout theProvides leadership and direction as an executive within the departmentServes as key management representatives to the executive
Strategic Leadership :Develop and implement comprehensive marketing and eCommerce strategies aligned with company goals.Lead market research efforts to identify trends, customer needs, and competitiveSet performance goals and evaluate team performance
Digital Marketing :Design and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.Analyze campaign performance and adjust strategies to optimize
eCommerce Management:Oversee the eCommerce platform, ensuring an optimal user experience, product assortment, and inventory management.Implement strategies to increase online sales, conversion rates, and customer
Brand Development :Enhance brand positioning and messaging across allEnsure consistent brand representation and customer experience both online and
Collaboration :Work closely with other departments (e.g., Sales, Product Development, Customer Service) to ensure cohesive strategies and execution.Collaborate with external partners and agencies for marketing
Analytics and Reporting :Monitor and report on key performance metrics, making data-driven decisions to improveUse analytics tools to track customer behavior and
EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:Bachelor's degree in Marketing, Business, or a related field; MBA10+ years of experience in marketing and eCommerce, with at least 5 years in a leadershipProven track record of developing successful marketing strategies and driving online salesStrong understanding of digital marketing tools andExcellent leadership and team managementAnalytical mindset with proficiency in data interpretation and performanceExceptional communication and interpersonal
KEY PERFORMANCE METRICS:Marketing and eCommerce Growth Rate: Year-over-year or quarter-over-quarter growth in sales and customer base.Market Share: Percentage of total market sales attributed to yourCross-Channel Performance: Performance metrics across different marketing channels to assess effectiveness and ROI.Customer Acquisition Cost (CAC): Total marketing expenses divided by the number of new customersReturn on Marketing Investment (ROMI): Revenue generated from marketing activities divided by the marketing spend.Brand Awareness: Metrics such as website traffic, social media engagement, and brandOnline Sales Revenue: Total revenue generated from eCommerceConversion Rate: Percentage of website visitors who make aAverage Order Value (AOV): Total revenue divided by the number ofCart Abandonment Rate: Percentage of users who add items to their cart but do not complete the
Pay Range:
$200,000-$250,000Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.The Wurth Difference:Proactive supply chain solutions customized to your business, your industryIndustrial products and services delivered with prompt, personal attentionInventory management solutions that keep your production line moving smoothlyComplete program support from initial design, to implementation, training, to ongoing analysis
Why Wurth:Maternity/Paternal leave after 1 year of serviceTuition Reimbursement eligible after 1 year of serviceHealth benefits and programs - medical, vision, dental, life insurance and moreAdditional benefits 401(k), short term disability, long term disabilityPaid Time Off, accrued per pay period, additional day earned per year of service10 paid holidays
FIND OUT MORE ABOUT OUR COMPANY CULTURE:Linkedln - https://www.linkedin.com/company/wurth-industry-north-americaFacebook - https://facebook.com/WurthlndustryYouTube - https://youtube.com/c/WurthlndustryNorthAmerica
EEOC STATEMENT:The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.