IPG Mediabrands
Associate Director, Addressable Strategy
IPG Mediabrands, New York, New York, us, 10261
Associate Director, Addressable Strategy (NY, 11698) Location: New York, New York, United States Agency: Kinesso Performance Marketing - United States Ref#: 11698 Job Function: Addressable Strategy Type of Contract: Regular
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.Position OverviewWe are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.ResponsibilitiesAccountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffingBuilds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship managerApproves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selectionPartner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goalsLeads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reportingDevelops long-term solutions for clients including custom data management solutions and data solutions
Required Skills and ExperienceProven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processesExperience building team leadership qualities and soft skills needed to manage up/down/laterallyExperience working with and approving vendor selections and scopes and expertise in vendor selectionExperience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns.Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicatedIntermediate knowledge and skills in data analysisConfident collaborating with others and creating environment to welcome others' ideasExperience with Project / Account ManagementAdvanced communication skills; clear and succinct communicationKINESSO does not require candidates to have a college degree
Desired Skills and ExperienceAdvanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutionsExperience with managing existing business relationships, partnerships, and alliances internally and externallyProven ability to assess and rank issues and tasks in order of importance for taking actionIntermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.Salary Range $120,000-$130,000 USD
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.Position OverviewWe are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.ResponsibilitiesAccountable for the performance, development and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffingBuilds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship managerApproves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selectionPartner with the Campaign Manager to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goalsLeads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reportingDevelops long-term solutions for clients including custom data management solutions and data solutions
Required Skills and ExperienceProven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processesExperience building team leadership qualities and soft skills needed to manage up/down/laterallyExperience working with and approving vendor selections and scopes and expertise in vendor selectionExperience ensuring departmental standards & process are customized to fit the specific needs of assigned clients and are implemented across all campaigns.Substantial experience designing reporting dashboards with ability to lead others in this work; strong presentation abilities to ensure results are clearly communicatedIntermediate knowledge and skills in data analysisConfident collaborating with others and creating environment to welcome others' ideasExperience with Project / Account ManagementAdvanced communication skills; clear and succinct communicationKINESSO does not require candidates to have a college degree
Desired Skills and ExperienceAdvanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutionsExperience with managing existing business relationships, partnerships, and alliances internally and externallyProven ability to assess and rank issues and tasks in order of importance for taking actionIntermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.We See You at IPG Mediabrands.Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.About IPG MediabrandsIPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.Salary Range $120,000-$130,000 USD