Marketing Operations Manager

Role Summary: The Marketing Operations Manager will be responsible for the development, implementation, and optimization of our marketing tech stack, reporting, and processes. This individual will work closely with cross-functional teams, including sales, RevOps, and product marketing, to streamline operations, generate insightful reports, and improve marketing performance.

Key Responsibilities:

· Own and optimize the marketing tech stack, particularly HubSpot, Salesforce, and LeanData, ensuring seamless integrations and data accuracy.

· Manage end-to-end marketing processes, including lead management, campaign execution, and attribution modeling.

· Develop and maintain marketing reports and dashboards to provide actionable insights on performance, trends, and outliers.

· Support the sales and marketing alignment by maintaining accurate lead scoring, routing, and database management.

· Drive process improvements and best practices in marketing automation, CRM, and lead flow.

· Collaborate with RevOps and Sales teams to ensure data hygiene and consistent metrics for forecasting and reporting.

· Provide training and support to marketing and sales teams on new tools, processes, and reports.

· Conduct in-depth analysis to identify opportunities for optimization and growth.

· Present insights and reports to leadership and cross-functional teams using Excel, PowerPoint, and other presentation tools.

· Develop and maintain process documentation and workflow diagrams for playbooks and/or knowledge repositories.

· Own and help design lifecycle stages for leads and contacts: sources, stages and statuses.

Required Skills and Qualifications:

· 5-7 years of experience in Marketing Operations or a similar role within a fast-paced, growth-oriented environment.

· Expert knowledge of HubSpot, Salesforce, and LeanData.

· HubSpot certification required.

· Strong analytical skills with the ability to derive insights from complex datasets.

· Advanced proficiency in Excel for data analysis and reporting.

· Experience building and maintaining reports in Salesforce and other analytics tools.

· Excellent communication and presentation skills, with experience creating and delivering impactful PowerPoint presentations.

· Strong attention to detail and a passion for process improvement.

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