Pole Star Defense
Product Marketing Manager - Defense - (Maritime Tech & Intelligence)
Pole Star Defense, St. Petersburg, Florida, United States,
About Us:As the leader in maritime intelligence, Pole Star Defense provides advanced solutions to support global security and defense operations, where we empower better decision-making and and protect critical assets by offering high-performance, cyber-secure technology underpinned by immense service and constant technological innovation.Our Defense division is based in the US, but we also have our offices located in London, Singapore, Hong Kong and Panama, alongside presence in Australia. Our Teams are made up of over 19 nationalities, speaking 25 different languages. Quality is a core value that is at the heart of everything we do, driven by a team of highly motivated and driven quality professionals who work with diverse programmes for Shipping businesses, Financial Markets and Governments.The Opportunity:We are looking to bring onboard a dynamic and experienced Product Marketing Manager to join our defense division. As Product Marketing Manager, you will function as the strategic link between the Product and Marketing teams, driving the success of our defense-focused solutions.For this role, the ideal candidate will be an experienced SaaS marketing professional with knowledge of the defense or maritime industries and a proven ability to develop and execute high-impact marketing initiatives.Key Responsibilities:Product Positioning and Messaging:
Develop clear and compelling positioning and messaging for Pole Star’s defense solutions, emphasizing their unique value in the defense sector.Go-to-Market Strategy:
Collaborate with Product Management and Marketing team to design and implement go-to-market strategies for new defense product launches and feature updates.Market Research and Insights:
Lead market research efforts, gathering insights on market trends, customer needs, and competitor analysis to shape product development and marketing strategies.Sales Enablement:
Create sales materials such as presentations, case studies, and product collateral to support the sales team in communicating the value of our defense solutions.Campaign Support:
Work closely with marketing leads to provide strategic input and messaging for defense-related marketing campaigns and initiatives.Content Development:
Produce high-quality content including whitepapers, webinars, and blog posts that drive awareness and thought leadership within the defense market.Events:
Collaborate with the marketing team to organize attendance at industry events as well as organizing internal events as required.Customer Advocacy:
Foster strong relationships with defense customers to collect feedback, success stories, and testimonials, leveraging them to drive customer advocacy and retention.Performance Tracking and Optimization:
Establish and monitor KPIs to measure the success of product marketing efforts and make data-driven adjustments to improve outcomes.RequirementsRequired Skills:5+ years of experience in SaaS product marketing, preferably within the technology or defense industries.Demonstrated success in developing and executing go-to-market strategies for software products.Strong analytical abilities to translate market data into actionable marketing strategies.Excellent communication skills, both written and verbal.Ability to manage multiple projects in a fast-paced environment.Experience working remotely and collaborating with cross-functional teams.Ability to travel as needed (with prior notice).Preferred Skills (Not Mandatory):Experience in the defense or maritime technology sectors.Education/Certifications:Bachelor’s degree in Marketing, Business, or a related field preferred.Work Arrangement:This is a hybrid role, where you would only be working from the offices 3 days a week max- (Can be very flexible).Travel Requirements:Up to 10% travel may be required.BenefitsHybrid/Flexible working.Medical insurance (fully covered by the company).Vision and dental insurance for employees and dependents.Life insurance (company funded to 2x salary).Discretionary bonus scheme.Employee assistance program.20 days annual leave (with buy/sell options).Up to 5% 401K matching.Gym membership subsidy.Volunteer Day PTO.Refer-a-friend recruitment bonus.Unlimited learning and development opportunities.
Develop clear and compelling positioning and messaging for Pole Star’s defense solutions, emphasizing their unique value in the defense sector.Go-to-Market Strategy:
Collaborate with Product Management and Marketing team to design and implement go-to-market strategies for new defense product launches and feature updates.Market Research and Insights:
Lead market research efforts, gathering insights on market trends, customer needs, and competitor analysis to shape product development and marketing strategies.Sales Enablement:
Create sales materials such as presentations, case studies, and product collateral to support the sales team in communicating the value of our defense solutions.Campaign Support:
Work closely with marketing leads to provide strategic input and messaging for defense-related marketing campaigns and initiatives.Content Development:
Produce high-quality content including whitepapers, webinars, and blog posts that drive awareness and thought leadership within the defense market.Events:
Collaborate with the marketing team to organize attendance at industry events as well as organizing internal events as required.Customer Advocacy:
Foster strong relationships with defense customers to collect feedback, success stories, and testimonials, leveraging them to drive customer advocacy and retention.Performance Tracking and Optimization:
Establish and monitor KPIs to measure the success of product marketing efforts and make data-driven adjustments to improve outcomes.RequirementsRequired Skills:5+ years of experience in SaaS product marketing, preferably within the technology or defense industries.Demonstrated success in developing and executing go-to-market strategies for software products.Strong analytical abilities to translate market data into actionable marketing strategies.Excellent communication skills, both written and verbal.Ability to manage multiple projects in a fast-paced environment.Experience working remotely and collaborating with cross-functional teams.Ability to travel as needed (with prior notice).Preferred Skills (Not Mandatory):Experience in the defense or maritime technology sectors.Education/Certifications:Bachelor’s degree in Marketing, Business, or a related field preferred.Work Arrangement:This is a hybrid role, where you would only be working from the offices 3 days a week max- (Can be very flexible).Travel Requirements:Up to 10% travel may be required.BenefitsHybrid/Flexible working.Medical insurance (fully covered by the company).Vision and dental insurance for employees and dependents.Life insurance (company funded to 2x salary).Discretionary bonus scheme.Employee assistance program.20 days annual leave (with buy/sell options).Up to 5% 401K matching.Gym membership subsidy.Volunteer Day PTO.Refer-a-friend recruitment bonus.Unlimited learning and development opportunities.