The Health Management Academy
Senior Product Marketing Manager
The Health Management Academy, Arlington, Virginia, United States, 22201
About The Health Management Academy:The Health Management Academy (THMA) brings together health system leaders and innovators to collectively address the industry's biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation.The Health Management Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, THMA could be the right place for you!Position Summary:Reporting to the VP, Marketing, the
Sr. Manager, Product Marketing
will partner cross-functionally with THMA Insights and Sales teams functioning as the Marketing liaison to translate brand offerings into solid value propositions and develop content, communicating effectively to personas across the buyer's journey. The leader in this role would also partner with Marketing's Digital and Marketing Operations (MOPs) team members to drive organizational growth via brand awareness by generating a robust content marketing strategy, establishing a SEO strategy, and generating qualified leads. Tactics would be implemented through brand-related prospect marketing activities, including events, programs, and the establishment and implementation of THMA's thought leadership strategy.The ideal candidate will demonstrate expertise creating and implementing marketing strategy in the areas of market segmentation, campaigns, omnichannel strategy, full funnel marketing, webinar marketing, public relations, and thought leadership. They will also demonstrate technical skills such as managing brand consistency, content optimization, email marketing, search marketing, social media, SEO, and digital marketing.The Sr. Manager, Product Marketing will be responsible for managing the development and tactical implementation of programmatic prospect campaigns. KPIs for this role will align with marketing lead generation and revenue goals. The candidate in this role would leverage creative, website, SEO/SEM, cross-functional team utilization, thought leadership initiatives and social media platforms to demonstrate the value of THMA products.The leader in this role should be commercial-leaning, data-driven and creative. They should be a strong writer and communicator, have a firm grasp of current marketing tools and strategies, and be able to create and execute marketing programs and campaigns from conception to implementation and optimization.Primary Job Duties:Responsible for development and execution of THMA's product marketing strategy, which would include deep knowledge on successful implementation of campaigns, content, SEO, and thought leadership strategies.Develop personas and create campaigns designed to increased awareness, leads and strategic marketing message penetration with key audiences.Collaborate with various departments and across multiple stakeholders to align campaign strategies with the overall THMA strategy.Analyze the outcomes of each campaign by collecting and interpreting data, providing formal executive level readouts and reporting, and using this information to continually improve strategies and outcomes.Analyze and report on the effectiveness of brand related marketing campaigns, making data-driven decisions to optimize results.Build and maintain positive relationships with media outlets, manage press releases, and shape THMA's company voice, increasing share of voice (SOV).Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions.Serves as THMA's Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value.Willingness and creativity in providing company-wide marketing education; strong presentation skillsOptimize, expand, and drive campaign efficiencies, tracking and funnel conversion metrics.Other duties as assigned.Minimum Qualifications:Bachelor's degree in marketing, advertising, communications or related field8+ years' experience in strategic or product marketing rolesHealthcare experience requiredDemonstrated strong communication skills - writing, presentation development, collateral developmentAbility to partner cross-functionallyHigh proficiency with MS Office (Excel, Word, Outlook, PowerPoint)Experience with SEO strategy development with deep expertise in content marketing and content developmentExperience creating and managing integrated thought leadership strategy via multi-channel delivery - from submitting abstracts for podium presence to comprehensive brand strategyPreferred experience with Salesforce, able to differentiate data from Salesforce reports and dashboardsInterpersonal Skills & Attributes:Must possess high emotional intelligenceAbility to translate product and feature and benefits into easily understood value-driven messages that can be used to amplify our brandAbility to communicate product information in a concise and understandable manner for optimal conversionMastery of Microsoft Office (Word, Excel, PowerPoint)Familiarity with SharePoint and website content management systemsMust enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiencesDemonstrated ability to collaborate with and support multiple stakeholder groups with competing prioritiesFlexible; able to thrive in a fast-paced, ever-changing environmentPossess confidence and poise when presenting to and interacting with executive leadershipResults-oriented and commercial-leaning with a data-driven personalityPhysical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.Notice of Equal Opportunity Employment:The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.Compensation and Benefits:Starting salary from $130,000-140,000 per year.THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.
Sr. Manager, Product Marketing
will partner cross-functionally with THMA Insights and Sales teams functioning as the Marketing liaison to translate brand offerings into solid value propositions and develop content, communicating effectively to personas across the buyer's journey. The leader in this role would also partner with Marketing's Digital and Marketing Operations (MOPs) team members to drive organizational growth via brand awareness by generating a robust content marketing strategy, establishing a SEO strategy, and generating qualified leads. Tactics would be implemented through brand-related prospect marketing activities, including events, programs, and the establishment and implementation of THMA's thought leadership strategy.The ideal candidate will demonstrate expertise creating and implementing marketing strategy in the areas of market segmentation, campaigns, omnichannel strategy, full funnel marketing, webinar marketing, public relations, and thought leadership. They will also demonstrate technical skills such as managing brand consistency, content optimization, email marketing, search marketing, social media, SEO, and digital marketing.The Sr. Manager, Product Marketing will be responsible for managing the development and tactical implementation of programmatic prospect campaigns. KPIs for this role will align with marketing lead generation and revenue goals. The candidate in this role would leverage creative, website, SEO/SEM, cross-functional team utilization, thought leadership initiatives and social media platforms to demonstrate the value of THMA products.The leader in this role should be commercial-leaning, data-driven and creative. They should be a strong writer and communicator, have a firm grasp of current marketing tools and strategies, and be able to create and execute marketing programs and campaigns from conception to implementation and optimization.Primary Job Duties:Responsible for development and execution of THMA's product marketing strategy, which would include deep knowledge on successful implementation of campaigns, content, SEO, and thought leadership strategies.Develop personas and create campaigns designed to increased awareness, leads and strategic marketing message penetration with key audiences.Collaborate with various departments and across multiple stakeholders to align campaign strategies with the overall THMA strategy.Analyze the outcomes of each campaign by collecting and interpreting data, providing formal executive level readouts and reporting, and using this information to continually improve strategies and outcomes.Analyze and report on the effectiveness of brand related marketing campaigns, making data-driven decisions to optimize results.Build and maintain positive relationships with media outlets, manage press releases, and shape THMA's company voice, increasing share of voice (SOV).Understand and utilize Salesforce to retrieve data analytics allowing for more informed marketing decisions.Serves as THMA's Brand SME, providing guidance and support to team members for proper brand amplification, enabling strategic goal achievement and high-quality delivery of value.Willingness and creativity in providing company-wide marketing education; strong presentation skillsOptimize, expand, and drive campaign efficiencies, tracking and funnel conversion metrics.Other duties as assigned.Minimum Qualifications:Bachelor's degree in marketing, advertising, communications or related field8+ years' experience in strategic or product marketing rolesHealthcare experience requiredDemonstrated strong communication skills - writing, presentation development, collateral developmentAbility to partner cross-functionallyHigh proficiency with MS Office (Excel, Word, Outlook, PowerPoint)Experience with SEO strategy development with deep expertise in content marketing and content developmentExperience creating and managing integrated thought leadership strategy via multi-channel delivery - from submitting abstracts for podium presence to comprehensive brand strategyPreferred experience with Salesforce, able to differentiate data from Salesforce reports and dashboardsInterpersonal Skills & Attributes:Must possess high emotional intelligenceAbility to translate product and feature and benefits into easily understood value-driven messages that can be used to amplify our brandAbility to communicate product information in a concise and understandable manner for optimal conversionMastery of Microsoft Office (Word, Excel, PowerPoint)Familiarity with SharePoint and website content management systemsMust enjoy working with information that is technical in nature and tailoring that information for both lay and specialized audiencesDemonstrated ability to collaborate with and support multiple stakeholder groups with competing prioritiesFlexible; able to thrive in a fast-paced, ever-changing environmentPossess confidence and poise when presenting to and interacting with executive leadershipResults-oriented and commercial-leaning with a data-driven personalityPhysical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision, and the ability to work with screens or monitors for prolonged periods of time. This position is primarily a sedentary job where the team member will be seated for the majority of the day.Notice of Equal Opportunity Employment:The Health Management Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, THMA will provide reasonable accommodations for qualified individuals with disabilities. THMA's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization.Compensation and Benefits:Starting salary from $130,000-140,000 per year.THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.