La Senza
Digital Marketing Manager
La Senza, Columbus, Ohio, United States, 43224
Company Summary
La Senza is a leading global retailer of lingerie, sleepwear, and intimate apparel. Founded in 1990, the brand is known for offering stylish, affordable, and comfortable products that empower women to feel confident. With stores worldwide and a strong online presence, La Senza delivers the latest trends in intimate fashion while focusing on inclusivity and customer satisfaction. We foster a collaborative and dynamic work environment where creativity and passion are valued.
Job Description
As a Digital Marketing Manager, you will be responsible for driving La Senza's digital growth and customer engagement. You will oversee all aspects of the company's digital marketing efforts, including email, SMS, content, social, paid search, paid social, and affiliate marketing.
Responsibilities:Email and SMS Marketing:
Manage the end-to-end email and SMS production process (campaign scheduling, segmentation, creative development, asset production, vendor management, and analysis).Develop and execute strategies to maximize revenue through full-funnel marketing tactics.Analyze customer data and leverage insights to optimize campaigns and drive revenue.
Content and Creative:
Collaborate with Creative Services and Merchandising teams to create email campaign that supports business initiatives.Oversee asset management for digital marketing channels, including creative images, videos, copy, and UGC.
Performance Analysis
Assist in weekly, monthly, and ad-hoc reporting for digital marketing channels.Analyze performance and create recommendations to optimize channel performance.Set KPSs and track benchmarking goals cross-channel.
Customer Segmentation and Personalization:
Drive innovation and leads through customer segmentation and personalization strategies.Create and manage ongoing testing strategies for all digital marketing channels.Design and optimize email marketing journeys for timely and relevant dynamic communications.
Competitive Analysis:
Conduct ongoing competitor analysis and research new opportunities.
Requirements:
5 years of experience in digital marketing, primarily email/SMS marketing.Experience in developing segmentation strategies and customer touchpoint plans.Knowledge of email marketing best practices (targeted segmentation, effective creative/calls-to-action, testing, customer lifecycle messaging, triggered messaging).Strong analytical skills and ability to leverage data to drive decision-making.Strategic thinking, creative passion, and hands-on approach.Strong communication skills and ability to partner cross-functionally.Proficiency in Microsoft Office applications and email/SMS service provider platforms.Experience with Shopify and Klaviyo is a plus.
If you are a passionate and results-oriented individual who enjoys working in a fast-paced digital marketing environment, we encourage you to apply.
La Senza is a leading global retailer of lingerie, sleepwear, and intimate apparel. Founded in 1990, the brand is known for offering stylish, affordable, and comfortable products that empower women to feel confident. With stores worldwide and a strong online presence, La Senza delivers the latest trends in intimate fashion while focusing on inclusivity and customer satisfaction. We foster a collaborative and dynamic work environment where creativity and passion are valued.
Job Description
As a Digital Marketing Manager, you will be responsible for driving La Senza's digital growth and customer engagement. You will oversee all aspects of the company's digital marketing efforts, including email, SMS, content, social, paid search, paid social, and affiliate marketing.
Responsibilities:Email and SMS Marketing:
Manage the end-to-end email and SMS production process (campaign scheduling, segmentation, creative development, asset production, vendor management, and analysis).Develop and execute strategies to maximize revenue through full-funnel marketing tactics.Analyze customer data and leverage insights to optimize campaigns and drive revenue.
Content and Creative:
Collaborate with Creative Services and Merchandising teams to create email campaign that supports business initiatives.Oversee asset management for digital marketing channels, including creative images, videos, copy, and UGC.
Performance Analysis
Assist in weekly, monthly, and ad-hoc reporting for digital marketing channels.Analyze performance and create recommendations to optimize channel performance.Set KPSs and track benchmarking goals cross-channel.
Customer Segmentation and Personalization:
Drive innovation and leads through customer segmentation and personalization strategies.Create and manage ongoing testing strategies for all digital marketing channels.Design and optimize email marketing journeys for timely and relevant dynamic communications.
Competitive Analysis:
Conduct ongoing competitor analysis and research new opportunities.
Requirements:
5 years of experience in digital marketing, primarily email/SMS marketing.Experience in developing segmentation strategies and customer touchpoint plans.Knowledge of email marketing best practices (targeted segmentation, effective creative/calls-to-action, testing, customer lifecycle messaging, triggered messaging).Strong analytical skills and ability to leverage data to drive decision-making.Strategic thinking, creative passion, and hands-on approach.Strong communication skills and ability to partner cross-functionally.Proficiency in Microsoft Office applications and email/SMS service provider platforms.Experience with Shopify and Klaviyo is a plus.
If you are a passionate and results-oriented individual who enjoys working in a fast-paced digital marketing environment, we encourage you to apply.