Amazon
Digital Campaign Specialist, Public Sector Marketing - US
Amazon, Arlington, Virginia, United States, 22201
Description
Amazon Web Services (AWS) is seeking a self-directed, entrepreneurial digital campaign specialist to join the US Public Sector Field Marketing team. Our team serves public institutions in government, education, nonprofit, and other emerging segments, and fosters engagement across existing target accounts.
In this role, the marketer will collaborate across the department to shape digital strategy and design online experiences that accelerate movement through different stages of the funnel. You will define success metrics by working backward from department goals. The marketer will architect, execute, and optimize integrated campaigns across, email, web, and paid/syndicated channels to support growth of the Public Sector business.
The marketer will also support the digital team’s charter to build foundational digital programs, drive optimization, and create long-term solutions in areas of multivariate testing, mailable database growth and refinement, optimization and amplification of lead acquisition efforts, and list segmentation.
This individual contributor role requires a strategic mindset and proven ability to deliver results within a high-impact department. Comfort and experience with automation, lead scoring, and marketing technology is essential. This role requires close collaboration with a dispersed team and comfort serving as an internal liaison across field, sales, and technical teams.
A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
2+ years of professional non-internship marketing experience
1+ years of Salesforce, Tableau, Vidyard, and Excel experience
1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
Experience in marketing and web metrics, including deep data analysis and diverse revenue models expertise
Preferred Qualifications
Experience using data visualization tools
Experience in e-commerce, start ups, advertising, commercial
Experience working with global cross-functional teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Web Services (AWS) is seeking a self-directed, entrepreneurial digital campaign specialist to join the US Public Sector Field Marketing team. Our team serves public institutions in government, education, nonprofit, and other emerging segments, and fosters engagement across existing target accounts.
In this role, the marketer will collaborate across the department to shape digital strategy and design online experiences that accelerate movement through different stages of the funnel. You will define success metrics by working backward from department goals. The marketer will architect, execute, and optimize integrated campaigns across, email, web, and paid/syndicated channels to support growth of the Public Sector business.
The marketer will also support the digital team’s charter to build foundational digital programs, drive optimization, and create long-term solutions in areas of multivariate testing, mailable database growth and refinement, optimization and amplification of lead acquisition efforts, and list segmentation.
This individual contributor role requires a strategic mindset and proven ability to deliver results within a high-impact department. Comfort and experience with automation, lead scoring, and marketing technology is essential. This role requires close collaboration with a dispersed team and comfort serving as an internal liaison across field, sales, and technical teams.
A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
2+ years of professional non-internship marketing experience
1+ years of Salesforce, Tableau, Vidyard, and Excel experience
1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
Experience in marketing and web metrics, including deep data analysis and diverse revenue models expertise
Preferred Qualifications
Experience using data visualization tools
Experience in e-commerce, start ups, advertising, commercial
Experience working with global cross-functional teams
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.