Senior Director, US Marketing Lead

Job DescriptionGeneral Summary:Vertex is seeking talented leaders to join our US Diabetes and Pove/Kidney Business Unit to support our aspirations of bringing multiple potentially transformative therapies to people living with Type 1 Diabetes and Kidney Diseases. There are two separate Sr. Director launch lead roles based out of Boston, MA, HQ in the Seaport District.The

Senior Director, US Marketing

will build and lead the marketing team within the newly established US Business Units. They will recruit and develop a high-performing marketing team, develop the launch strategy, and ensure execution of launch prep activities. We are seeking a candidate that has a strong track record in US commercial roles, demonstrated success in leading and developing high performing teams, and the ability to thrive in a fast-paced, innovation-focused environment. These roles will report to the Vice President of the US Business Units and are a key member of the BU leadership team.For more background on our portfolio, please see the R&D section on our corporate website. To learn more about working at Vertex and our commitment to a vibrant and inclusive culture, visit https://www.vrtx.com/working-here/inclusion-diversity-equity/Key Duties and Responsibilities:Drives the evolution and implementation of our go-to-market model, cross functionally leading the launch plan to execute against our aspirations of bringing potentially transformative cell therapies to patients

Builds the marketing team, and coaches the team to deliver exceptional results and operate as a high performing team

Leads the brand strategic and tactical plans including the annual planning process and related execution

Leads team to create commercialization campaigns including compelling key messages, unbranded disease education and branded patient and HCP campaigns

Seeks a deeper understanding of the market landscape through insight generation to best position Vertex competitive position for success

Drives innovative use of data and technology to deliver with agility, clear evaluation of ROI for all activities

Defines performance goals and tracks performance against those goals as we prepare for launch, including leading the cross functional launch readiness team

Provides input into forecasting assumptions, both short term and long term

Maintains a high degree of external focus with significant customer and field team engagement

Develops strong partnerships with cross-functional teams to support business goals

Collaborates with communications review committee to approve materials for use with customers

Manages agency partners and team to ensure on budget and timely deliverables

Role models and instills a culture of compliance focused on ethics and integrity in all we do

Knowledge and Skills:Experience defining the strategy for a brand or portfolio of products, ability to oversee generation of insights, and apply those insights to business problems/opportunities

Experience leading teams, coaching individuals and creating excellent team culture

Analytical mindset, with ability to make strategic recommendations, monitor performance, and adjust

Strong innovation skills, an entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology

Strong written and verbal communication skills, including executive presence and strong MS office skills

Exceptional working knowledge of market forecasts and relationship of business drivers to revenue

Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch

Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

Travel Requirements: Ability to travel 20-30%

Education and Experience:Bachelor's Degree required

Typically requires 12+ years of experience in healthcare/biopharma marketing, consulting or agency work, or an equivalent combination of experience and education

Typically requires 5+ years of management/leadership experience, or the equivalent combination of education and experience

Additional preferred experiences:Specialty product launch experience

Cell and Genetic therapy, Kidney and/or T1 Diabetes market experience

Launching in competitive markets

#LI-KM3#LI-HybridFlex Designation:Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as:1.

Hybrid : work remotely up to two days per week;

or select2.

On-Site : work five days per week on-site with ad hoc flexibility.Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.Company InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com