Amazon
Partner Marketing Manager, AWS Self-Serve, Growth & Training
Amazon, Seattle, Washington, us, 98127
Description
The Partner Marketing Manager is responsible for developing and executing a comprehensive content marketing strategy that supports the partner learning journey, program launches, and reinforces strategic messaging to, thru, and with AWS Partners. This role oversees the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive awareness and AWS Training and Certification (T&C) offerings, and ultimately contribute to business growth. This role also oversees the strategic plans for program launches with AWS Training Partners and the content required to amplify T&C new product launches to the AWS Partner community. This role will be at the intersection of collaborating across multiple teams including campaign planning, product marketing teams, launch management, PR, and social media to extend the reach and visibility of the team’s content and launches.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. This key team member should have excellent interpersonal skills and written communication skills, in order to be able to tell a partner-centric story that resonates with our core audiences. In addition, the role requires the ability to analyze content and launch effectiveness and optimize continuously.
Key job responsibilities
• Develop co-launch strategies and plans with high priority AWS Training Partners to reach new customers and build net-new pipeline.
• Develop, refresh, and deliver partner content across web, marketing playbooks, collateral, course catalog, slides, infographics, eBooks, multimedia videos, and PR templates.
• Identify planned T&C product and program launches to determine partner audience relevance and design content and communication strategy accordingly.
• Develop and implement marketing content to promote on AWS Partner Central including T&C offers, new announcements, and upcoming courses and exam preparation materials available.
• Create and publish blog posts on the T&C and AWS Partner Network blogs and ensure organic social and social boosting activity to educate the Partner audience on new products and solutions and highlight partner success stories.
• Manage cross-promotion of T&C across internal and external newsletter communications.
• Identify content gaps and areas of investment for content production based on existing content inventory and the needs of Partner T&C.
• Optimize and repurpose existing content assets to maximize their reach and impact for the AWS Partner audience across multiple channels.
• Lead planning and execution of content creation with supporting agencies to product high-quality, engaging content that resonates with AWS Partners.
About the team
The Global Marketing Programs team within the Self-serve, Growth & Training organization supports AWS Training & Certification business-to-business (B2B) initiatives across all Direct, Partner, and Channel motions with an emphasis on initiatives to reach both top-tier AWS accounts and the long-tail of unmanaged AWS customers. We focus on integration across the AWS marketing ecosystem as a whole while establishing new ways of working to drive reach and scale.
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
6+ years of professional non-internship marketing experience
6+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Preferred Qualifications
Experience in a business-to-business (B2B) environment, high-tech products/services
Experience in enterprise software
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Partner Marketing Manager is responsible for developing and executing a comprehensive content marketing strategy that supports the partner learning journey, program launches, and reinforces strategic messaging to, thru, and with AWS Partners. This role oversees the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive awareness and AWS Training and Certification (T&C) offerings, and ultimately contribute to business growth. This role also oversees the strategic plans for program launches with AWS Training Partners and the content required to amplify T&C new product launches to the AWS Partner community. This role will be at the intersection of collaborating across multiple teams including campaign planning, product marketing teams, launch management, PR, and social media to extend the reach and visibility of the team’s content and launches.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. This key team member should have excellent interpersonal skills and written communication skills, in order to be able to tell a partner-centric story that resonates with our core audiences. In addition, the role requires the ability to analyze content and launch effectiveness and optimize continuously.
Key job responsibilities
• Develop co-launch strategies and plans with high priority AWS Training Partners to reach new customers and build net-new pipeline.
• Develop, refresh, and deliver partner content across web, marketing playbooks, collateral, course catalog, slides, infographics, eBooks, multimedia videos, and PR templates.
• Identify planned T&C product and program launches to determine partner audience relevance and design content and communication strategy accordingly.
• Develop and implement marketing content to promote on AWS Partner Central including T&C offers, new announcements, and upcoming courses and exam preparation materials available.
• Create and publish blog posts on the T&C and AWS Partner Network blogs and ensure organic social and social boosting activity to educate the Partner audience on new products and solutions and highlight partner success stories.
• Manage cross-promotion of T&C across internal and external newsletter communications.
• Identify content gaps and areas of investment for content production based on existing content inventory and the needs of Partner T&C.
• Optimize and repurpose existing content assets to maximize their reach and impact for the AWS Partner audience across multiple channels.
• Lead planning and execution of content creation with supporting agencies to product high-quality, engaging content that resonates with AWS Partners.
About the team
The Global Marketing Programs team within the Self-serve, Growth & Training organization supports AWS Training & Certification business-to-business (B2B) initiatives across all Direct, Partner, and Channel motions with an emphasis on initiatives to reach both top-tier AWS accounts and the long-tail of unmanaged AWS customers. We focus on integration across the AWS marketing ecosystem as a whole while establishing new ways of working to drive reach and scale.
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Basic Qualifications
6+ years of professional non-internship marketing experience
6+ years of developing and managing acquisition marketing or channel programs experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Preferred Qualifications
Experience in a business-to-business (B2B) environment, high-tech products/services
Experience in enterprise software
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.