Rivian
Sr. Field Marketing Specialist - San Francisco (Fell St.)
Rivian, San Francisco, California, United States, 94199
About Rivian
Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary
Rivian is seeking a Sr. Field Marketing Specialist who desires the challenge of driving awareness and the excitement of building community in new markets. You will lead the execution of community events and marketing activations in your local market, ensuring the delivery of a best-in-class experience for all. As a Sr. Field Marketing Specialist, you are based at one of Rivian's flagship locations and accountable for designing and implementing Rivian's local marketing and community strategy to achieve brand objectives in your market.
To be successful in this role, you must have a deep curiosity for experiential marketing objectives and apply a customer-first approach to your work. You thrive working within a retail location and are equally at-home out in the field, interfacing with customers and our community in the wild. You are successful in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset. You are results driven and demonstrate an understanding of how each interaction supports the broader customer and employee experience.
Responsibilities
Lead the design, strategy implementation and execution of community events and marketing activations at Rivian retail locations and in the surrounding area, focused on driving qualified traffic to the space, increasing demo-drive bookings, growing awareness, and authentically building the Rivian brandResponsible for concepting and executing location specific experiential activations, educational programs, and supporting marketing tactics aimed at creating authentic and genuine connections between the local community, Rivian customers, owners, and fansOwn the identification of local partners and help develop a local network of community leaders, content creators, artists, athletes and non-profits that align with Rivian's vision and the objectives for the locationOversee the onsite and offsite execution of all activations and marketing programs for your locationOwn the process for ensuring all activations and events achieve brand and program objectives and strongly align with Rivian's missionResponsible for building and executing the run-of-show for all eventsEnsure all activations and programs are prepared for, including creating and communicating the workback calendar and run of show and coordinating internally, cross-functionally, and with external partnersMaintain a thorough understanding of all activation content, required equipment, materials, and logistics.Transport participants and gear to and from activity locations, using sound judgment and decision-making to mitigate risks and provide a consistently high level of service and hospitalityKeep a pulse on the Rivian community, regularly surfacing Voice of Customer feedbackIdentify, drive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activationsMaintain a strong knowledge of all retail tools, including POS (Point of Sale), CRM, and configuration resources and actively leverage these platforms to generate leads and enhance customer experienceWhen required, support general retail supervisory duties, including store opening and closing, team coaching, customer experience, product education, demo drives, and demand generation when not actively supporting marketing and eventsPerform day-to-day operational duties, including event production and support, BOH upkeep, food & beverage support, shipping and receiving duties, general space upkeep, cleaning duties, and building or maintaining visual displays as necessarySupport various remote community activations, store openings, remodels, pop-ups, and special events as neededMaintain compliance with all local, state, and federal regulations as well as Rivian company policy and proceduresTake on additional projects, duties and assignments as required and/or by request from the retail leadershipQualifications
Bachelor's Degree or equivalent experience and 3+ years' experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brandAt least 21 years of ageThe ability and willingness to travel regularly, up to 70% of the time, including driving to various worksitesAbility and availability to support experiences and events on nights and weekendsAbility to support onsite event production, including lifting heavy equipment and standing for long durationsA passion for bringing people together around common values and shared passionsProven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiencesEnergetic, enthusiastic, and engaging customer interaction styleAbility to understand and articulate concepts in the technology and automotive spaceResilience and ability to overcome objections using active listening and critical thinkingAbility to multi-task while providing exceptional quality of workAbility to learn quickly, thrive in a fast-paced environment and adapt to changing timelinesAn obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our communityPossess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you doSolve problems and overcome challenges with creativity and ingenuity
Pay Disclosure
Salary Range for SF California Based Applicants:
$107,000 to $133,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
Benefits Summary:
Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums. "
Equal Opportunity
Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.
Candidate Data Privacy
Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.
Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
Please note that we are currently not accepting applications from third party application services.
Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary
Rivian is seeking a Sr. Field Marketing Specialist who desires the challenge of driving awareness and the excitement of building community in new markets. You will lead the execution of community events and marketing activations in your local market, ensuring the delivery of a best-in-class experience for all. As a Sr. Field Marketing Specialist, you are based at one of Rivian's flagship locations and accountable for designing and implementing Rivian's local marketing and community strategy to achieve brand objectives in your market.
To be successful in this role, you must have a deep curiosity for experiential marketing objectives and apply a customer-first approach to your work. You thrive working within a retail location and are equally at-home out in the field, interfacing with customers and our community in the wild. You are successful in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset. You are results driven and demonstrate an understanding of how each interaction supports the broader customer and employee experience.
Responsibilities
Lead the design, strategy implementation and execution of community events and marketing activations at Rivian retail locations and in the surrounding area, focused on driving qualified traffic to the space, increasing demo-drive bookings, growing awareness, and authentically building the Rivian brandResponsible for concepting and executing location specific experiential activations, educational programs, and supporting marketing tactics aimed at creating authentic and genuine connections between the local community, Rivian customers, owners, and fansOwn the identification of local partners and help develop a local network of community leaders, content creators, artists, athletes and non-profits that align with Rivian's vision and the objectives for the locationOversee the onsite and offsite execution of all activations and marketing programs for your locationOwn the process for ensuring all activations and events achieve brand and program objectives and strongly align with Rivian's missionResponsible for building and executing the run-of-show for all eventsEnsure all activations and programs are prepared for, including creating and communicating the workback calendar and run of show and coordinating internally, cross-functionally, and with external partnersMaintain a thorough understanding of all activation content, required equipment, materials, and logistics.Transport participants and gear to and from activity locations, using sound judgment and decision-making to mitigate risks and provide a consistently high level of service and hospitalityKeep a pulse on the Rivian community, regularly surfacing Voice of Customer feedbackIdentify, drive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activationsMaintain a strong knowledge of all retail tools, including POS (Point of Sale), CRM, and configuration resources and actively leverage these platforms to generate leads and enhance customer experienceWhen required, support general retail supervisory duties, including store opening and closing, team coaching, customer experience, product education, demo drives, and demand generation when not actively supporting marketing and eventsPerform day-to-day operational duties, including event production and support, BOH upkeep, food & beverage support, shipping and receiving duties, general space upkeep, cleaning duties, and building or maintaining visual displays as necessarySupport various remote community activations, store openings, remodels, pop-ups, and special events as neededMaintain compliance with all local, state, and federal regulations as well as Rivian company policy and proceduresTake on additional projects, duties and assignments as required and/or by request from the retail leadershipQualifications
Bachelor's Degree or equivalent experience and 3+ years' experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brandAt least 21 years of ageThe ability and willingness to travel regularly, up to 70% of the time, including driving to various worksitesAbility and availability to support experiences and events on nights and weekendsAbility to support onsite event production, including lifting heavy equipment and standing for long durationsA passion for bringing people together around common values and shared passionsProven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiencesEnergetic, enthusiastic, and engaging customer interaction styleAbility to understand and articulate concepts in the technology and automotive spaceResilience and ability to overcome objections using active listening and critical thinkingAbility to multi-task while providing exceptional quality of workAbility to learn quickly, thrive in a fast-paced environment and adapt to changing timelinesAn obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our communityPossess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you doSolve problems and overcome challenges with creativity and ingenuity
Pay Disclosure
Salary Range for SF California Based Applicants:
$107,000 to $133,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
Benefits Summary:
Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums. "
Equal Opportunity
Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.
Candidate Data Privacy
Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes ("Candidate Personal Data"). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian's service providers, including providers of background checks, staffing services, and cloud services.
Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
Please note that we are currently not accepting applications from third party application services.