Heineken
Market Manager
Heineken, Raleigh, North Carolina, United States, 27601
About the Role:
The Market Manager is responsible for achieving the performance goals of the HEINEKEN USA portfolio through assigned distributors and their market's respective account base. The Market Manager is the key voice to distributors in collaboratively planning the highest value business activity (revenue management), identifying opportunity in the market, and in driving alignment across the distributor organization to HEINEKEN USA strategic initiatives. This position's ability to effectively communicate and collaborate with both internal and external stakeholders is critical to our business success. This individual must be able to balance the many demands required of this position while also being visible in the market.
Key Responsibilities:
Strategic Planning:Successfully implement, drive, and execute our business planning process.Lead communication and collaboration with internal partners, retailers, and distributor network to consistently achieve business objectives.Align assigned distributors to execute against national, regional and local chain priorities.Deliver volume goals by ensuring the execution of programming, distribution, and retail standards through leverage of the decile segmentation approach, incentive management, KPI tracking and regular review with assigned distributors.Strong ability to collaborate internally and externally with national, and regional marketing partners on key sponsorships and drive executional success for local activation in assigned geographies. This may include the oversight of agency partners.Ensure execution excellence at retail through key account visits, analysis of all available data on account, brand and SKU performance, and evaluation of assigned distributors execution recaps and objective results.Insights Generation:
Must possess a strong understanding of market dynamics and how to leverage (product, pricing, people, competitors, account base)Must be able to continuously uncover insights and opportunities and activate their benefits in the market utilizing all available data sources.Financial Acumen:
Manage all budgets in the market to their maximum effectiveness including distributor budgets.Ability to strategically allocate resources across multiple distributors to ensure the greatest return on investment.Strong financial acumen including oversight of pricing, inventory, bill backs and invoicing.Inventory Management:
Possess a strong understanding of our supply chain, forecasting processes and the effects throughout the system.Must be able to work closely with the internal operations team, distributors, retailers and chain teams to proactively plan optimized inventory levels and minimize out of stocks.Accountable for managing any required adjustments to forecasts based on distribution, display, innovation, or chain goals within the assigned distributor network.Leadership:
Must be able to tell compelling stories of value in order to effectively share a strategy or plan and align the many levels within a distributor and retailer organization.Strong ability to influence the decision-making process with external distribution and retail partners.Must be able to train, coach and inspire distributor team to perform at a high level.Deliver compelling, creative and impactful communication in written correspondence, and in presentations to external and internal partners.Basic Qualifications/Requirements:
Bachelor's DegreeMinimum of 5 years of relevant experienceExperience managing within retail and/or three-tier distribution environmentFinancial & Business Acumen in the areas of data analysis, reporting, market knowledgeMust have a valid driver's licenseMust be able to lift up to 32 lbs.Frequent stooping, reaching, bending, twisting requiredMust be able to walk, stand, sit in vehicle for extended periodsSolicitor's permit requiredPreferred Qualifications:
Passion for winning / Drive for SuccessStrategic Business PlanningSales Excellence: Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance ManagementEffective Sales MeetingsHighly developed excel and PowerPoint skillsStrong functional capabilities in Microsoft Office and past experience in syndicated data (Nielsen/IRI/Spectra/Numerator) platformsPhysical Requirements:
Must be able to lift up to 32 lbsFrequent stooping, reaching, bending, twisting requiredMust be able to walk, stand, sit in vehicle for extended periodsMust be flexible to work evenings and occasional weekendsMust have a valid driver's licenseMust obtain a valid solicitor's permit (upon hire)Compensation & Benefits:
Base Salary Range: $86,000 - $115,000 + Annual BonusBenefits - Medical/Dental/Vision + Matching 401k PlanVacation - 20 Days Paid Vacation & Unlimited Wellness Days$200 Monthly Beverage Allowance
This position is not available for visa sponsorship
The Market Manager is responsible for achieving the performance goals of the HEINEKEN USA portfolio through assigned distributors and their market's respective account base. The Market Manager is the key voice to distributors in collaboratively planning the highest value business activity (revenue management), identifying opportunity in the market, and in driving alignment across the distributor organization to HEINEKEN USA strategic initiatives. This position's ability to effectively communicate and collaborate with both internal and external stakeholders is critical to our business success. This individual must be able to balance the many demands required of this position while also being visible in the market.
Key Responsibilities:
Strategic Planning:Successfully implement, drive, and execute our business planning process.Lead communication and collaboration with internal partners, retailers, and distributor network to consistently achieve business objectives.Align assigned distributors to execute against national, regional and local chain priorities.Deliver volume goals by ensuring the execution of programming, distribution, and retail standards through leverage of the decile segmentation approach, incentive management, KPI tracking and regular review with assigned distributors.Strong ability to collaborate internally and externally with national, and regional marketing partners on key sponsorships and drive executional success for local activation in assigned geographies. This may include the oversight of agency partners.Ensure execution excellence at retail through key account visits, analysis of all available data on account, brand and SKU performance, and evaluation of assigned distributors execution recaps and objective results.Insights Generation:
Must possess a strong understanding of market dynamics and how to leverage (product, pricing, people, competitors, account base)Must be able to continuously uncover insights and opportunities and activate their benefits in the market utilizing all available data sources.Financial Acumen:
Manage all budgets in the market to their maximum effectiveness including distributor budgets.Ability to strategically allocate resources across multiple distributors to ensure the greatest return on investment.Strong financial acumen including oversight of pricing, inventory, bill backs and invoicing.Inventory Management:
Possess a strong understanding of our supply chain, forecasting processes and the effects throughout the system.Must be able to work closely with the internal operations team, distributors, retailers and chain teams to proactively plan optimized inventory levels and minimize out of stocks.Accountable for managing any required adjustments to forecasts based on distribution, display, innovation, or chain goals within the assigned distributor network.Leadership:
Must be able to tell compelling stories of value in order to effectively share a strategy or plan and align the many levels within a distributor and retailer organization.Strong ability to influence the decision-making process with external distribution and retail partners.Must be able to train, coach and inspire distributor team to perform at a high level.Deliver compelling, creative and impactful communication in written correspondence, and in presentations to external and internal partners.Basic Qualifications/Requirements:
Bachelor's DegreeMinimum of 5 years of relevant experienceExperience managing within retail and/or three-tier distribution environmentFinancial & Business Acumen in the areas of data analysis, reporting, market knowledgeMust have a valid driver's licenseMust be able to lift up to 32 lbs.Frequent stooping, reaching, bending, twisting requiredMust be able to walk, stand, sit in vehicle for extended periodsSolicitor's permit requiredPreferred Qualifications:
Passion for winning / Drive for SuccessStrategic Business PlanningSales Excellence: Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance ManagementEffective Sales MeetingsHighly developed excel and PowerPoint skillsStrong functional capabilities in Microsoft Office and past experience in syndicated data (Nielsen/IRI/Spectra/Numerator) platformsPhysical Requirements:
Must be able to lift up to 32 lbsFrequent stooping, reaching, bending, twisting requiredMust be able to walk, stand, sit in vehicle for extended periodsMust be flexible to work evenings and occasional weekendsMust have a valid driver's licenseMust obtain a valid solicitor's permit (upon hire)Compensation & Benefits:
Base Salary Range: $86,000 - $115,000 + Annual BonusBenefits - Medical/Dental/Vision + Matching 401k PlanVacation - 20 Days Paid Vacation & Unlimited Wellness Days$200 Monthly Beverage Allowance
This position is not available for visa sponsorship