VML
Partner Marketing Manager
VML, Seattle, Washington, us, 98127
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community.
Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients.
You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to 'get in front of' senior people. You will regularly need their support and need to be able to command their attention. This will require 'visibility' in the UK office and within the organization as a whole.
What you'll be doing:
Events
Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events. You will need to be confident with:Taking briefs from business stakeholders and designing events accordinglyIdentifying "on-brief" physical venuesOrganizing and managing virtual event platforms and partnersWorking with the marketing team and our SMEs to create inspiring agendas that make our events 'the place to be'Effectively managing events to budget and tight deadlinesManaging events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don't go as plannedCreating engaging, events related content, often working with the wider network and technology partnersIdentifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when neededWorking with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the processManaging our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.Supporting and helping our colleagues across the world to replicate events & campaigns in their regionsWorking with our Social Media Manager to amplify these events; taking great photos, drafting engaging copyBuilding relationships with third party event organisers to drive successContent and campaigns
Partner co-marketing also requires great content. We bring this to life at our events and use it to drive awareness and funnel progression. You should feel comfortable with:
Writing simple campaign copy that will generate interest and clicksProofreading and ensuring that everything that goes out in the VML name is something we would be proud ofBriefing in and project managing the creation of thought leadership and longer articlesBuilding campaigns that get our content noticedBriefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.Bringing new ideas to the table to keep our content fresh and memorableStrategically considering how best to make the most of all content
How can we repurpose our own content as a partner piece?How can we take content and bring it to life at an event?How can we use an event to generate content?
General
Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activationsAnalysing and reporting key success metrics for events & campaigns, proving ROIWorking alongside the Business Development team to drive leads through the sales funnelThis is a fabulous role which will really give you the opportunity to build your own brand within a wider ecosystem.
Required Skills & Experience
5 years+ minimum of working in partner marketingExperience working in agency setting preferredExperience working with Salesforce partners preferred, or other technology partners
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$75,000-$180,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community.
Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients.
You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to 'get in front of' senior people. You will regularly need their support and need to be able to command their attention. This will require 'visibility' in the UK office and within the organization as a whole.
What you'll be doing:
Events
Planning and managing our events. These include partner and industry events, WPP events that we are a part of and our own events. You will need to be confident with:Taking briefs from business stakeholders and designing events accordinglyIdentifying "on-brief" physical venuesOrganizing and managing virtual event platforms and partnersWorking with the marketing team and our SMEs to create inspiring agendas that make our events 'the place to be'Effectively managing events to budget and tight deadlinesManaging events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly and, most importantly, thinking on your feet when things don't go as plannedCreating engaging, events related content, often working with the wider network and technology partnersIdentifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.Managing internal stakeholders to ensure that they are fully engaged and provide their expertise and input when neededWorking with our CRM team to manage all aspects of the delegate experience from invitation to post event communications, ensuring that no lead is lost in the processManaging our sponsorship and presence at certain partner and industry events eg. OMR, ShopTalk, Adobe Summit, Dreamforce etc.Supporting and helping our colleagues across the world to replicate events & campaigns in their regionsWorking with our Social Media Manager to amplify these events; taking great photos, drafting engaging copyBuilding relationships with third party event organisers to drive successContent and campaigns
Partner co-marketing also requires great content. We bring this to life at our events and use it to drive awareness and funnel progression. You should feel comfortable with:
Writing simple campaign copy that will generate interest and clicksProofreading and ensuring that everything that goes out in the VML name is something we would be proud ofBriefing in and project managing the creation of thought leadership and longer articlesBuilding campaigns that get our content noticedBriefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.Bringing new ideas to the table to keep our content fresh and memorableStrategically considering how best to make the most of all content
How can we repurpose our own content as a partner piece?How can we take content and bring it to life at an event?How can we use an event to generate content?
General
Working with our technology partners eg. Adobe, Salesforce, MACH Alliance partners etc. to strengthen relationships & support marketing initiatives across events and other activationsAnalysing and reporting key success metrics for events & campaigns, proving ROIWorking alongside the Business Development team to drive leads through the sales funnelThis is a fabulous role which will really give you the opportunity to build your own brand within a wider ecosystem.
Required Skills & Experience
5 years+ minimum of working in partner marketingExperience working in agency setting preferredExperience working with Salesforce partners preferred, or other technology partners
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$75,000-$180,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.