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Minds + Asssembly

Associate Director, Brand Strategy

Minds + Asssembly, New York, New York, us, 10261


minds + assembly

164 crosby st. floor 3 new york ny 10012

Open Position: Associate Director, Brand Strategy

About Us:

Much of what you need to know about minds + assembly is captured in the name itself: we think we create and (+) we put things together. It's really that simple-and that shockingly different. Of course, the simplicity of our name belies the depth of what we deliver to our most honored (and often overjoyed) clients. Our work is consistently at a higher caliber than they are used to, simply because we push ourselves to think and build differently. Combine this with an obsessive attention to client service, and you arrive at a place where we stand alone among agencies. Arrogant? No. Confident? Of course, but only because we've put together a team of people who are good AF in every way.

At minds + assembly, the engine of our business is commercial invention. We approach every project-actually, every aspect of our work-as an opportunity to dip our toes into the revitalizing stream of the new. The original conception of our agency (which has since been realized) was that of a happy workshop, a place where the mind and hands are free to construct brilliant new things for our clients. Yet, we never forget that we are in fact a business. Everything we do is to further the commercial goals of our clients, whether that is to sell a product or an idea. To achieve this, we continue to add only the best people, those who have the right talent, temperament, and teamwork-orientation to further our collective goals. Then we ask that each person adhere to two simple and equally important principles: uncompromising standards and unconditional support. In other words, we push each other, hard, to produce the best work possible, yet always with the knowledge that we have each other's backs.

Some specific responsibilities include:

Brand Strategy Development: Collaborate with clients to understand their business objectives, target audience, and competitive landscape. Develop comprehensive brand strategies that align with client goals and resonate with healthcare professionals and consumers.Market Research and Analysis: Conduct thorough market research and competitive analysis to identify key insights and opportunities for brand differentiation. Utilize data and market trends to inform strategic recommendations and optimize brand positioning.Cross-Functional Collaboration: Work closely with internal teams, including creative, account management, and digital marketing, to ensure alignment and integration of brand strategies across all touchpoints. Provide strategic guidance throughout the creative development process to ensure that messaging and creative executions are consistent with brand strategy.Client Relationship Management: Serve as a trusted advisor to clients, providing strategic counsel and guidance on brand strategy initiatives. Build strong relationships with key stakeholders and serve as the primary point of contact for strategic discussions and presentations.Campaign Planning and Execution: Lead the development of integrated marketing campaigns that bring brand strategies to life across multiple channels, including print, digital, social media, and events. Collaborate with internal teams to develop campaign concepts, messaging, and creative assets that drive engagement and ROI.Performance Tracking and Optimization: Establish key performance indicators (KPIs) and metrics to measure the success of brand strategies and marketing campaigns. Monitor campaign performance, analyze data, and provide recommendations for optimization and continuous improvement.Job Requirements:

Minimum of 6-8 years of experience in brand strategy, marketing, or related field, with specific experience in the pharmaceutical industry.Proven track record of developing and executing successful brand strategies that drive business results.Strong analytical skills and ability to translate data into actionable insights.Excellent communication and presentation skills, with the ability to effectively articulate complex ideas and concepts.Strategic thinker with a creative mindset and ability to think outside the box.Strong leadership skills and ability to collaborate effectively with cross-functional teams.Experience working in an agency environment is preferred.

Final Thoughts

As a central part of the Brand Strategy team, you will be expected to play an important role in supplying the department and agency teams with the leadership, commitment, information and insights that help all of us achieve m+a's central mission: to be a design force for good by making things that are simple, powerful and beautiful. We also expect you to contribute to shaping how we work at minds + assembly, today and for the future.