Digital Marketing Manager, AWS Marketplace Marketing

Description Amazon Web Services (AWS) is looking for entrepreneurial builders with an interest in solving customer problems and driving marketing performance to bar-raising heights. AWS Marketplace enables organizations to optimize how they discover, migrate, procure, and deploy trusted 3rd-party software as they migrate to or build in the cloud. Our Growth Marketing team, a function of Marketplace Marketing, is focused on activating Product-led Growth for AWS Marketplace and for products sold in to drive self-service recurring revenue, upgrades to private offers, and downstream AWS usage. We seek a Digital Marketing Manager who will design, execute, and optimize integrated marketing programs at scale for target buying personas at each stage in the buying journey. The Digital Marketing Manager must have a proven track of designing and executing integrated digital campaigns to engage, acquire, educate, and retain customers. The ideal candidate is an excellent written and oral communicator with experience translating storytelling into engaging email campaigns and web experiences. They should have experience designing marketing campaigns and executing programs in Marketing Automation Platforms, i.e. Marketo and on CMS and DAM platforms like Adobe Experience Manager. They should also have experience working effectively across the lifecycle marketing ecosystem, including close collaborations with BI/Analytics, Product, Paid Media, Demand Generation, Product Marketing, and Content teams, as well as external agencies. Key job responsibilities * Work with integrated marketing professionals to gather customer insights to design, implement and optimize customers buying journey across all digital touchpoints * Design and activate campaigns to progress customers across Growth Marketing journey stages. Campaigns span owned, earned, and paid channels (Search, Social, Display, Email, SEO, Content Syndication). * Develop content strategies for Growth Marketing initiatives, outline copy and creative requirements based on the strategy, and manage external agencies to execute required content needs * Build and launch email programs (nurtures, newsletters, etc.) in a Marketing Automation Platform - experience with Marketo is preferred * Create targeting criteria for email campaign segmentations and partner with data scientists on the team to expand targeting capabilities * Design and update web experiences as key digital touchpoints in the integrated digital journey for customer - work includes web production experience (ie. Adobe AEM) and HTML/CSS knowledge and skills * Export and synthesize Growth Marketing campaign engagement data (assess against benchmarks and team goals) and create monthly and quarterly reports for stakeholders. Utilize data to optimize ongoing and future campaigns About the team ABOUT AWS: Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnt followed a traditional path, or includes alternative experiences, dont let it stop you from applying. Why AWS Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, theres nothing we cant achieve in the cloud. Inclusive Team Culture Here at AWS, its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - 4+ years building email programs and creating segmentations in a Marketing Automation Platform (i.e. Marketo) from scratch Preferred Qualifications - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation - Experience designing content strategies and working with copy writers to develop required campaign content and creative Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.