Amazon
Sr. Global Marketing Mgr, AWS Marketplace Demand Generation & Lifecycle Engageme
Amazon, Boston, Massachusetts, us, 02298
Description
In this role, you will be responsible for collaborating with stakeholders across regions to drive high-quality visitor traffic and generate lead flow, pipeline, and revenue for partners selling solutions on AWS Marketplace. To be successful, you will work alongside our global integrated marketing team and a geographically diverse set of field marketers to align regional strategies which you will then partner to execute.
Key job responsibilities
• Collaborate on the strategy and planning of integrated marketing campaigns across key AWS Marketplace categories
• Create effective mechanisms for translating and integrating Marketplace campaigns into regional field marketing campaign strategies and partner to execute these campaigns
• Understand regional marketing priorities and serve as a key feedback loop in the development of campaign strategy
• Establish joint campaign adn program KPIs and goals with regional partners through deep understanding of business objectives, cross-functional team goals and relevant constraints - define new success metrics if necessary
• Help bring regional sensibility and requirements to product team as appropriate to enhance the Marketplace buyers’ journey
About the team
AWS Marketplace enables enterprises and startups to optimize how they discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. The AWS Marketplace Marketing team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions.
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
5+ years working in multi-disciplinary marketing roles across channels.
5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation
Proven record of working across multiple stakeholders (especially geographically diverse) where steering all in the same direction was crucial to success
Demonstrated ability to leverage business data and domain expertise to draft business requirements consumable across functions and disciplines
Preferred Qualifications
5+ years of international digital marketing experience and experience in localization processes
MBA or Graduate degree
5+ years cloud computing, AWS Services, SaaS and/or E-commerce experience
5+ years prior experience working within a 3rd party vendor ecosystem
5+ years experience with marketing automation and personalization tools (Marketo, Adobe CQ, Adobe Experience Manager)
5+ years experience with analytics and business intelligence software (Site Catalyst, Tableau, Quicksight)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
In this role, you will be responsible for collaborating with stakeholders across regions to drive high-quality visitor traffic and generate lead flow, pipeline, and revenue for partners selling solutions on AWS Marketplace. To be successful, you will work alongside our global integrated marketing team and a geographically diverse set of field marketers to align regional strategies which you will then partner to execute.
Key job responsibilities
• Collaborate on the strategy and planning of integrated marketing campaigns across key AWS Marketplace categories
• Create effective mechanisms for translating and integrating Marketplace campaigns into regional field marketing campaign strategies and partner to execute these campaigns
• Understand regional marketing priorities and serve as a key feedback loop in the development of campaign strategy
• Establish joint campaign adn program KPIs and goals with regional partners through deep understanding of business objectives, cross-functional team goals and relevant constraints - define new success metrics if necessary
• Help bring regional sensibility and requirements to product team as appropriate to enhance the Marketplace buyers’ journey
About the team
AWS Marketplace enables enterprises and startups to optimize how they discover, migrate, procure, and deploy trusted third-party software, data, and professional services as they migrate to and build in the cloud. The AWS Marketplace Marketing team exists to support this growth with global go-to-market (GTM) strategies and programs intended to accelerate discovery and adoption of AWS Marketplace-listed solutions.
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
5+ years working in multi-disciplinary marketing roles across channels.
5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation
Proven record of working across multiple stakeholders (especially geographically diverse) where steering all in the same direction was crucial to success
Demonstrated ability to leverage business data and domain expertise to draft business requirements consumable across functions and disciplines
Preferred Qualifications
5+ years of international digital marketing experience and experience in localization processes
MBA or Graduate degree
5+ years cloud computing, AWS Services, SaaS and/or E-commerce experience
5+ years prior experience working within a 3rd party vendor ecosystem
5+ years experience with marketing automation and personalization tools (Marketo, Adobe CQ, Adobe Experience Manager)
5+ years experience with analytics and business intelligence software (Site Catalyst, Tableau, Quicksight)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.