Robinhood
Brand Campaign Manager
Robinhood, Menlo Park, California, United States, 94029
Join a leading fintech company that's democratizing finance for all.
Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
With growth as the top priority...
The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you're invigorated by our mission, values, and drive to change the world - we'd love to have you apply.
About the team + role
Robinhood continues to build out its Brand team. As the Brand Campaign Manager, you'll help elevate and amplify the Robinhood brand and our products to audiences key to our business growth through compelling, provocative, and impactful marketing campaigns.
We are looking for a customer- and culture-obsessed marketer who can develop campaign strategy, then execute on it by leading a cross-functional team. As a champion of the audience and the brand, you'll recommend powerful consumer and cultural insights rooted in data that will be the springboard for work that cuts through the category noise to our target audience, inspiring action and driving business impact.
You'll work on our most innovative and important products alongside cross-functional teams from Product Marketing, Media, Operations, Creative, Data Science, Comms, Research, Legal and more.What you'll doIndependently orchestrate end-to-end 360 campaign development from insight mining to ideation to execution as the strategic and operational backbone of a cross-functional team, across digital, social and IRL channelsLeverage data and research to inform cut-through channel and activation strategies to reach our target audiences in a bold, impactful and efficient way resulting in outsized impact beyond that of the planned media spend.Identify opportunities to test and learn, pushing beyond the expected while ensuring that we have appropriate measurement set up for each learning agenda.Standardize and improve campaign development processes that empower yourself and others to work more efficientlyProvide thought leadership and best practices recommendations grounded in a pulse of the category, understanding of our competitor landscape, best in class marketing, and past learnings first-hand.What you bring4-6+ years of professional work experience in a Brand Campaign or Integrated Marketing capacityNaturally keeps a pulse on the marketing and/or financial services industries and applies learnings to their day-to-day.Strong relationship building capabilities and ability to work cross-functionallyExperience managing creative, media, and/or research agency partnersExperience in tech companies where customer insight is paramountWhat we offerMarket competitive and pay equity-focused compensation structure100% paid health insurance for employees with 90% coverage for dependentsAnnual lifestyle wallet for personal wellness, learning and development, and more!Lifetime maximum benefit for family forming and fertility benefitsDedicated mental health support for employees and eligible dependentsGenerous time away including company holidays, paid time off, sick time, parental leave, and more!Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on September 19, 2024.
Please see the independent bias audit report covering our use of Covey here.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood's equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$136,000-$160,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$120,000-$141,000 USD
Zone 3 (Lake Mary, FL)
$106,000-$125,000 USD
Click here to learn more about available Benefits, which vary by region and Robinhood entity.
We're looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you're ready to give 100% in helping us achieve our mission-we'd love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.
Robinhood Markets was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood and its subsidiaries and affiliates are lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.
With growth as the top priority...
The business is seeking curious, growth-minded thinkers to help shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. If you're invigorated by our mission, values, and drive to change the world - we'd love to have you apply.
About the team + role
Robinhood continues to build out its Brand team. As the Brand Campaign Manager, you'll help elevate and amplify the Robinhood brand and our products to audiences key to our business growth through compelling, provocative, and impactful marketing campaigns.
We are looking for a customer- and culture-obsessed marketer who can develop campaign strategy, then execute on it by leading a cross-functional team. As a champion of the audience and the brand, you'll recommend powerful consumer and cultural insights rooted in data that will be the springboard for work that cuts through the category noise to our target audience, inspiring action and driving business impact.
You'll work on our most innovative and important products alongside cross-functional teams from Product Marketing, Media, Operations, Creative, Data Science, Comms, Research, Legal and more.What you'll doIndependently orchestrate end-to-end 360 campaign development from insight mining to ideation to execution as the strategic and operational backbone of a cross-functional team, across digital, social and IRL channelsLeverage data and research to inform cut-through channel and activation strategies to reach our target audiences in a bold, impactful and efficient way resulting in outsized impact beyond that of the planned media spend.Identify opportunities to test and learn, pushing beyond the expected while ensuring that we have appropriate measurement set up for each learning agenda.Standardize and improve campaign development processes that empower yourself and others to work more efficientlyProvide thought leadership and best practices recommendations grounded in a pulse of the category, understanding of our competitor landscape, best in class marketing, and past learnings first-hand.What you bring4-6+ years of professional work experience in a Brand Campaign or Integrated Marketing capacityNaturally keeps a pulse on the marketing and/or financial services industries and applies learnings to their day-to-day.Strong relationship building capabilities and ability to work cross-functionallyExperience managing creative, media, and/or research agency partnersExperience in tech companies where customer insight is paramountWhat we offerMarket competitive and pay equity-focused compensation structure100% paid health insurance for employees with 90% coverage for dependentsAnnual lifestyle wallet for personal wellness, learning and development, and more!Lifetime maximum benefit for family forming and fertility benefitsDedicated mental health support for employees and eligible dependentsGenerous time away including company holidays, paid time off, sick time, parental leave, and more!Lively office environment with catered meals, fully stocked kitchens, and geo-specific commuter benefits
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on September 19, 2024.
Please see the independent bias audit report covering our use of Covey here.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood's equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$136,000-$160,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$120,000-$141,000 USD
Zone 3 (Lake Mary, FL)
$106,000-$125,000 USD
Click here to learn more about available Benefits, which vary by region and Robinhood entity.
We're looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you're ready to give 100% in helping us achieve our mission-we'd love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes.
Robinhood embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. Please review the specific Robinhood Privacy Policy applicable to the country where you are applying.