Check Point Software Technologies
Head of Partner Marketing, Enablement and Programs
Check Point Software Technologies, New York, New York, us, 10261
Why Join Us?As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.The Global Head of Partner Marketing, Enablement and Programs will work closely with stakeholders in field & channel marketing, channel sales and the Check Point Rockets to develop and execute a cohesive go-to-market strategy across these organizations. A strategic mindset and collaborative approach are required to enable pipeline growth by activating programs between marketing, sales, and our partners. Strategic marketing initiatives, strong partner relationships, and integrated programs need to be well-supported and equipped to achieve the company's business priorities and sales targets.Key ResponsibilitiesReporting to the Check Point CMO, this position will lead and manage a global team of program managers supporting the execution of strategic events and the development of programs, campaigns, and materials focused on supporting growth for channel partners, including VARs, distributors, GSIs, and MSSPs.
Develop and implement marketing strategies in collaboration with the global field and partner marketing organizations that align with the company's overall customer acquisition, revenue, and market share objectives.
Work closely with regional channel sales and field marketing teams to understand the unique needs of different markets and develop and implement scalable local territory programs.
Develop, manage, and optimize the combined budgets between global field marketing, partner marketing, and MDF programs, with regular input from regional stakeholders to adjust and ensure efficient use of resources.
Research and deliver analysis on market trends, customer needs, and the competitive landscape to influence the field and channel programs developed.
Build and foster channel enablement content and programs to scale branding, awareness, and adoption of Check Point products and solutions, including its cybersecurity platforms, layering in the partner value proposition.
Work with a prioritized list of ecosystem alliance partner marketing to develop joint go-to-market activities.
Collaborate with operations to track and report on key performance metrics, ensuring marketing efforts yield proper ROI and contribute to sales pipeline growth.
Qualifications
BA/BS required; MBA or equivalent is a plus
10+ years in business strategy development for go-to-market organizations, including sales, marketing, and partner experience.
Strong experience working with different channel partners globally, with deep knowledge of crafting programs and enablement. Experience with technology alliance partners is a plus.
Understanding of different routes to market with partners, including campaign portals, etc.
Excellent written and verbal communication skills, including presentations.
Excellent analytical skills, with experience building market analysis and budgets.
Proven ability to collaborate with executive and director-level leaders, developing trusted relationships and strengthening engagements.
Preference for working in the Redwood City offices, with a requirement of 3+ days of in-office work.
Must be eligible to work in the United States without sponsorship from an employer now or in the future.EOE M/F/Veterans/DisabledThe wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $200,000 - $230,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.
Develop and implement marketing strategies in collaboration with the global field and partner marketing organizations that align with the company's overall customer acquisition, revenue, and market share objectives.
Work closely with regional channel sales and field marketing teams to understand the unique needs of different markets and develop and implement scalable local territory programs.
Develop, manage, and optimize the combined budgets between global field marketing, partner marketing, and MDF programs, with regular input from regional stakeholders to adjust and ensure efficient use of resources.
Research and deliver analysis on market trends, customer needs, and the competitive landscape to influence the field and channel programs developed.
Build and foster channel enablement content and programs to scale branding, awareness, and adoption of Check Point products and solutions, including its cybersecurity platforms, layering in the partner value proposition.
Work with a prioritized list of ecosystem alliance partner marketing to develop joint go-to-market activities.
Collaborate with operations to track and report on key performance metrics, ensuring marketing efforts yield proper ROI and contribute to sales pipeline growth.
Qualifications
BA/BS required; MBA or equivalent is a plus
10+ years in business strategy development for go-to-market organizations, including sales, marketing, and partner experience.
Strong experience working with different channel partners globally, with deep knowledge of crafting programs and enablement. Experience with technology alliance partners is a plus.
Understanding of different routes to market with partners, including campaign portals, etc.
Excellent written and verbal communication skills, including presentations.
Excellent analytical skills, with experience building market analysis and budgets.
Proven ability to collaborate with executive and director-level leaders, developing trusted relationships and strengthening engagements.
Preference for working in the Redwood City offices, with a requirement of 3+ days of in-office work.
Must be eligible to work in the United States without sponsorship from an employer now or in the future.EOE M/F/Veterans/DisabledThe wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $200,000 - $230,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.