Senior Product Marketing Manager, AWS Local Zones, AWS Global Infrastructure

Description Do you have a passion for product marketing and are you an ambitious, self-starter with deep knowledge of cloud infrastructure? Do you love to create and lead messaging, content, and programs that change the way customers think about the cloud? The AWS Global Infrastructure Product Marketing team is looking for a product marketer to drive AWS Local Zones and AWS Dedicated Local Zones marketing strategy, messaging, positioning, and global launches. In this role, you will start backwards from the customer and work with a cross-functional team to develop compelling, strategic narratives to increase awareness and adoption of AWS Local Zones and AWS Dedicated Local Zones. You will build messaging narratives and create content that excites customers across the buyers journey. You will work closely with field marketing teams to learn the uniqueness of each region launch and articulate that across web pages, blogs, social media, and other content. You'll work closely with product management, worldwide sales, public relations (PR), and (Go-to-Market) teams to get the right messaging and positioning to drive awareness of AWS Local Zones launches, and emphasize the AWS Global Infrastructure story. You will get to work on strategic launches that drive both in-region and global awareness for the world most extensive global infrastructure and have a big impact every day by writing messaging that leads to increased customer awareness, engagement, and adoption. This role may sit in either Seattle, WA or Santa Clara, CA USA only. Relocation offered only to these locations from within the USA only. Key job responsibilities Craft and develop compelling audience and initiative specific messages and tools (product videos, collateral specific to different audiences or campaigns, eBooks, presentations, how to guides, etc.) Test and refine new marketing approaches and channels to reach and engage key audiences Have a good understanding of the cloud market and be able to articulate the benefits of the AWS cloud across all marketing collateral. Work with Product, Field Marketing, Public Relations, and Partners to articulate AWS Local Zones and AWS Dedicated Local Zones benefits, and value propositions to enterprise buyers and decision maker audiences Drive marketing and thought leadership campaigns across all relevant digital channels, including social engagement, search, email marketing, to increase awareness and adoption of AWS Local Zones Clearly communication the benefits of AWS Local Zones while focusing on uniqueness of in country region launches across all marketing assets (blogs, messaging narratives, social media posts, videos, etc.) Lead and execute on strategic launches working across engineering, field marketing, product, analyst relations, and public relations (PR) teams. About the team AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasnt followed a traditional path, or includes alternative experiences, dont let it stop you from applying. Why AWS Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, theres nothing we cant achieve in the cloud. Inclusive Team Culture Here at AWS, its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 7+ years of professional non-internship marketing experience - Experience leading go-to-market for consumer software or hardware product launches - Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals - Bachelor's degree in management, business administration, economics, engineering, marketing - 7+ years of product marketing experience developing messaging, positioning, and marketing content for complex technology services at a global company Preferred Qualifications - Experience with customer segmentation, profiling, and targeting Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.