User Experience Strategist

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us-Where your Career is a Force for Good! Job Description: WHY CHOOSE US? As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good. We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference. The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, tothe Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine! The American Red Cross is currently seeking a User Experience Strategist to support the National Head Quarters Marketing Team. This position is fully remote and can be located anywhere in the US. WHAT YOU NEED TO KNOW: The User Experience Strategist (UXS) is tasked with creating and maintaining intuitive, engaging, and highly effective experiences across our website (www.redcrossblood.org) and mobile app. This role combines a strategic vision, deep analytical curiosity, expertise in UX optimization and project management to create engaging, accessible, and user-friendly digital experiences. UXS will be the primary SME (Subject Matter Expert) in owning and optimizing web and app end-to-end user journeys, web/app analytics, testing and optimization workstream and continuous conversion improvement, and establishing/maintaining a cohesive design/experience system. The UXS will work closely with marketing, web developers, designers, and other departments to align our website and app with business goals and our mission, enhancing the overall digital presence and user/donor satisfaction. WHERE YOUR CAREER IS A FORCE GOOD: UX Strategy Be a lead point-of-contact in the future strategy work and major projects Lead the user experience process and governance, establishing/maintaining a design system Utilize customer journey mapping, wireframing, usability testing and data-driven insights to identify key touchpoints and optimize user flow to increase conversions and intuitiveness Researches, strategizes, and defines effective new-features, user interfaces and interaction styles to improve user productivity, including insight into emerging design and technology trends; develops creative solutions to complex problems Ensure that the web/app UX aligns with our marketing strategy and mission, adhering to legal standards, including data privacy regulations, accessibility guidelines, and security protocols Partner with the website and app Product Owner (PO) in defining standards/requirements for information architecture, site maps, functional prototypes, and functional specifications/requirements Work alongside of the PO day-to-day in identifying areas of improve