Senior Global Brand & Communications Planning Manager (f/m/d)

For our Global Consumer Strategy & Insights department we are looking for a Senior Global Brand & Communication Planning Manager (f/m/d) who's mission is to let the organization understand our (target) consumers, their behavior and motivations, in order how to reach them and retail themin a highlycompetitive market. The followingmain tasksare waiting for you: Lead Brand Positioning, Brand system development and Purpose evolution to drive consumer & cultural relevance Support development of Creative & Messaging hierarchy for Brand Trademark (incl. brief development & creative testing) Test and establish new global communication research standard approach for furture campaign development Be responsible for continuous refinement of Target Consumer Understanding towards improving campaign, content, etc. effectiveness Supports standardizing KPIs for Brand Equity Tracking and Growth Driver evaluations Make recommendations to help Global Brand Marketing and the marketing & sales organization to execute against opportunities You will be a perfect match for this role, if you have the followingqualifications: Completed studies in Marketing or other related disciplines Deep experience in Brand Marketing & Research in client-side team, preferably in lifestyle products and/or entertainment industry Experience with quantitative and qualitative research and analyzing multiple content and data inputs Proficient at interpreting research learnings and results into story-driven analyses that clearly communicate implications Have intellectual curiosity and openness to continuously learn Comfortable presenting in small and large groups Strong written and verbal communication skills in English as well as in German