Copeland
Marketing Business Partner Manager, Refrigeration
Copeland, Sidney, Ohio, United States, 45365
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
Marketing Business Partner Manager, Refrigeration
If you are a professional seeking the opportunity to redefine marketing’s impact to the organization, this is the opportunity for you! The Marketing Business Partner is the instrumental position to define and prioritize strategic marketing projects, campaigns, and programs to support the growth of Refrigeration line of business within the Americas business unit. In collaboration with business leaders and peers, you will leverage expertise across the organization to differentiate what is unique for the Refrigeration business and its products. You will take lead on defining the go-to-market strategy for product launches, campaigns, and external communications, as well as advise and collaborate on the marketing plans and tactics with the Campaign Management and Enterprise Marketing Capabilities teams.
As the MARKETING BUSINESS PARTNER, you will:
Be the business liaison between Enterprise Marketing and the Refrigeration line of business and advocate for the business’ priorities.
Operate in a matrixed organization by working with marketing leaders and peers.
Align with business leadership, market management, product marketing, product management, and sales across Refrigeration market segments to prioritize marketing programs, product launches, and events.
Be responsible for understanding the business’ key priorities and defining actionable marketing KPIs for each program.
Drive the strategy and work with the campaign team to guide the execution of integrated marketing programs and campaigns. Marketing programs will target original equipment manufacturers (OEMs), consulting-specifying engineers, end users, and contractors to drive brand preference, increase product sales, influence system specifications, and educate the market about new technology advancements.
Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.
Develop marketing briefs that are leveraged to initiate and guide projects with internal marketing team members or agency members.
Collaborate with business partners across the global organization to identify and promote comprehensive solutions to meet customer needs.
Define the strategic direction and messaging for trade shows and events in Refrigeration market segments.
Work with business teams to define the value proposition to channels and customers, as well as position against competitors.
Communicate marketing initiatives and program progress and success to business stakeholders and teams across varying levels of the organization.
Work with internal marketing team members and agency partners to support the development of marketing tactics, including PR, digital, collateral, social, creative, and video development.
Enable the sales team by equipping them with tools and materials to drive the adoption of Copeland products in the marketplace.
Work collaboratively with the Marketing Business Partner for Aftermarket and Down Channel to support Refrigeration programs that have focus on down-channel and guide the strategic direction of content for paid social influencers to promote Copeland products.
Determine the annual marketing budget and allocation for each program/initiative by working with Enterprise Marketing teams and the Refrigeration line of business leaders.
REQUIRED EDUCATION, EXPERIENCE & SKILLS:
Bachelor’s degree required (Business/Marketing/English/Communications degree preferred)
5-7 years of experience in brand/marketing management or a related position
Strong project management skills with the ability to set and meet deadlines for multiple projects
simultaneously
Self-starter with the ability to quickly solve challenges/problems
Ability to manage and grow relationships with cross-functional teams
Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
PREFERRED EDUCATION, EXPERIENCES & SKILLS
Master’s degree in business management or marketing
Experience working in the HVACR industry and familiarity with compression products, channel stakeholders, and dynamics.
Experience either working with or at mid to large-sized marketing and/or digital agencies.
Experience with project management tools (i.e., Monday.com)
Strong familiarity with B2B marketing and content strategies (owned, earned, paid)
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Diversity, Equity & Inclusion
At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com
With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today!
Marketing Business Partner Manager, Refrigeration
If you are a professional seeking the opportunity to redefine marketing’s impact to the organization, this is the opportunity for you! The Marketing Business Partner is the instrumental position to define and prioritize strategic marketing projects, campaigns, and programs to support the growth of Refrigeration line of business within the Americas business unit. In collaboration with business leaders and peers, you will leverage expertise across the organization to differentiate what is unique for the Refrigeration business and its products. You will take lead on defining the go-to-market strategy for product launches, campaigns, and external communications, as well as advise and collaborate on the marketing plans and tactics with the Campaign Management and Enterprise Marketing Capabilities teams.
As the MARKETING BUSINESS PARTNER, you will:
Be the business liaison between Enterprise Marketing and the Refrigeration line of business and advocate for the business’ priorities.
Operate in a matrixed organization by working with marketing leaders and peers.
Align with business leadership, market management, product marketing, product management, and sales across Refrigeration market segments to prioritize marketing programs, product launches, and events.
Be responsible for understanding the business’ key priorities and defining actionable marketing KPIs for each program.
Drive the strategy and work with the campaign team to guide the execution of integrated marketing programs and campaigns. Marketing programs will target original equipment manufacturers (OEMs), consulting-specifying engineers, end users, and contractors to drive brand preference, increase product sales, influence system specifications, and educate the market about new technology advancements.
Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.
Develop marketing briefs that are leveraged to initiate and guide projects with internal marketing team members or agency members.
Collaborate with business partners across the global organization to identify and promote comprehensive solutions to meet customer needs.
Define the strategic direction and messaging for trade shows and events in Refrigeration market segments.
Work with business teams to define the value proposition to channels and customers, as well as position against competitors.
Communicate marketing initiatives and program progress and success to business stakeholders and teams across varying levels of the organization.
Work with internal marketing team members and agency partners to support the development of marketing tactics, including PR, digital, collateral, social, creative, and video development.
Enable the sales team by equipping them with tools and materials to drive the adoption of Copeland products in the marketplace.
Work collaboratively with the Marketing Business Partner for Aftermarket and Down Channel to support Refrigeration programs that have focus on down-channel and guide the strategic direction of content for paid social influencers to promote Copeland products.
Determine the annual marketing budget and allocation for each program/initiative by working with Enterprise Marketing teams and the Refrigeration line of business leaders.
REQUIRED EDUCATION, EXPERIENCE & SKILLS:
Bachelor’s degree required (Business/Marketing/English/Communications degree preferred)
5-7 years of experience in brand/marketing management or a related position
Strong project management skills with the ability to set and meet deadlines for multiple projects
simultaneously
Self-starter with the ability to quickly solve challenges/problems
Ability to manage and grow relationships with cross-functional teams
Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint
PREFERRED EDUCATION, EXPERIENCES & SKILLS
Master’s degree in business management or marketing
Experience working in the HVACR industry and familiarity with compression products, channel stakeholders, and dynamics.
Experience either working with or at mid to large-sized marketing and/or digital agencies.
Experience with project management tools (i.e., Monday.com)
Strong familiarity with B2B marketing and content strategies (owned, earned, paid)
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Flexible and competitive benefits plans offer the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k) and more. We provide employees with flexible time off plans, including paid parental leave, vacation and holiday leave.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Diversity, Equity & Inclusion
At Copeland, we believe having a diverse, equitable and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers and making a positive impact in the communities where we live.
Work Authorization
Copeland will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: copeland.careers@copeland.com
With $5B of global revenue, Copeland is a leading provider of compression products, electronics, software, and solutions across many applications within Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR), where macro and regulatory trends towards environmental sustainability, leads to changes in HVACR technology. Other products include other heating applications, food service and retail, transportation, and healthcare/life sciences. This new business also has a solution portfolio that manages, monitors, and controls refrigeration units in the commercial setting, as well as software solutions that measure and monitor temperature conditions of refrigerated goods in transit, where there is a greater emphasis on energy management/sustainability solutions globally.