Amazon
Sr. Campaign Manager, AMER Customer, Industry, and Partner Marketing
Amazon, East Palo Alto, California, United States,
Description
As a campaign manager on the Americas Customer, Industry, and Partner Marketing team, you will be responsible for contributing to the overall marketing strategy for a specific industry, segment, or product category and owning campaign content development, audience targeting, channel mix, and ongoing performance reporting for lead generation campaigns goaled on the delivery of marketing sourced pipeline. The Campaign Manager is responsible for delivery of sales activation kits to ensure leads are successfully touched and then converted by sales. They will contribute to the online and in-person event strategy for the target audience, including sourcing internal and external subject matter experts for speaking opportunities, ensuring event content is resonant and relevant for the target audience, and the development of lead generation goals for events.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously and independently. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving lead acquisition and conversion to achieve SQL pipeline goals.
Key job responsibilities
• Campaign design & strategy - Creates and executes multi-channel marketing campaigns that are aligned to the Americas sales GTM strategy.
• Stakeholder management - collaborate and maintain relationships with sales & marketing leaders and with peers.
• Target audience expertise - Defines target audience parameters by campaign, maintains target account lists specific to segment, provides targeting guidance for email and paid media execution.
• Event demand generation and follow-up - Works closely with Event Managers, influencing event registration and attendance goals, event demand generation strategy, and determining the post-event lead follow-up and nurture.
• Content curation - Identifies assets and platform creative for campaign promotion. Evaluates what’s working, and what’s not, and recommends improvements.
• Promotional content development - Executes promotional content development including post copy and corresponding visuals.
• Supports lead nurture and lead flow – Contributes to sales visibility into upcoming lead queues and provides enablement materials for post-event and campaign follow-up by sellers.
• Reporting and optimization – Delivers data and insights to improve campaign performance and keep sales and marketing stakeholders informed.
• Budget management – Oversees campaign marketing budget, ensuring funds are utilized as planned and in compliance with all internal finance policies.
About the team
AWS North America Marketing identifies, educates and engages customers, directly and through partners, to accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers. We are responsible for all field and partner marketing in the United States and Canada. Working closely with the Americas Sales Team, we accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers. North America Marketing is a diverse and inclusive team, where our people are empowered to stretch as individuals and leaders; we leave no one behind.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience executing scaled marketing campaigns through email or social media
Experience communicating results to senior leadership
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
MBA
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
As a campaign manager on the Americas Customer, Industry, and Partner Marketing team, you will be responsible for contributing to the overall marketing strategy for a specific industry, segment, or product category and owning campaign content development, audience targeting, channel mix, and ongoing performance reporting for lead generation campaigns goaled on the delivery of marketing sourced pipeline. The Campaign Manager is responsible for delivery of sales activation kits to ensure leads are successfully touched and then converted by sales. They will contribute to the online and in-person event strategy for the target audience, including sourcing internal and external subject matter experts for speaking opportunities, ensuring event content is resonant and relevant for the target audience, and the development of lead generation goals for events.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously and independently. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving lead acquisition and conversion to achieve SQL pipeline goals.
Key job responsibilities
• Campaign design & strategy - Creates and executes multi-channel marketing campaigns that are aligned to the Americas sales GTM strategy.
• Stakeholder management - collaborate and maintain relationships with sales & marketing leaders and with peers.
• Target audience expertise - Defines target audience parameters by campaign, maintains target account lists specific to segment, provides targeting guidance for email and paid media execution.
• Event demand generation and follow-up - Works closely with Event Managers, influencing event registration and attendance goals, event demand generation strategy, and determining the post-event lead follow-up and nurture.
• Content curation - Identifies assets and platform creative for campaign promotion. Evaluates what’s working, and what’s not, and recommends improvements.
• Promotional content development - Executes promotional content development including post copy and corresponding visuals.
• Supports lead nurture and lead flow – Contributes to sales visibility into upcoming lead queues and provides enablement materials for post-event and campaign follow-up by sellers.
• Reporting and optimization – Delivers data and insights to improve campaign performance and keep sales and marketing stakeholders informed.
• Budget management – Oversees campaign marketing budget, ensuring funds are utilized as planned and in compliance with all internal finance policies.
About the team
AWS North America Marketing identifies, educates and engages customers, directly and through partners, to accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers. We are responsible for all field and partner marketing in the United States and Canada. Working closely with the Americas Sales Team, we accelerate adoption of AWS and deliver measurable impact to the growth of AWS and our customers. North America Marketing is a diverse and inclusive team, where our people are empowered to stretch as individuals and leaders; we leave no one behind.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience executing scaled marketing campaigns through email or social media
Experience communicating results to senior leadership
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
MBA
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.