Sr Manager, Go-to-Market Strategy, SP Communications

Description The Selling Partner Communications team is looking for a Sr. Manager, Communications Strategy to design and lead our global messaging frameworks to inform and inspire our Selling Partners. The Sr. Manager, Communications Strategy for Selling Partner Communications will lead the team responsible for defining and implementing the global communication strategy, including go-to-market and overarching channel framework, to engage and inspire selling partners worldwide. This high-visibility role will shape the communications roadmap and partner with cross-functional teams to deliver a cohesive, effective selling partner communication program. Key job responsibilities - Develop and execute the global go-to-market strategy and overarching communications strategy to improve the seller experience, empower business growth, and drive improved seller sentiment. - Lead a team to deliver a comprehensive, coordinated content calendar, channel plan, and engagement initiatives that keep partners informed and empowered. - Collaborate with product, program, editorial, PR, and legal teams to ensure selling partner communications are coordinated, on-message, and compliant. - Create a comprehensive communications calendar, content plan, and channel strategy to keep selling partners informed and empowered. - Establish standardized reporting and dashboards to track the performance and impact of the communications program. - Develop a structured feedback loop to share seller insights and communications performance with internal stakeholders. - Leverage data and seller feedback to continuously optimize the go-to-market and communications program. - Partner with external teams as needed to deliver high-quality, scalable communications. - Act as a strategic communications leader, providing counsel and thought leadership to senior stakeholders. - Manage and mentor a high-performing team, providing coaching, development opportunities, and oversight to help them excel. - Stay informed on industry trends and best practices to continuously evolve the selling partner communications approach About the team The Selling Partner Communities organization (Communities) builds lasting connections with, and drives the success of our Selling Partners (SPs). Our products, such as news and forums, are currently used by millions of Selling Partners worldwide to engage with Amazon and foster an active and inclusive community and information exchange among SPs. These products also provide valuable insights into Selling Partner sentiment and issues. We are currently re-imagining how we enable our SPs to engage with other sellers, form Communities, and interact with Amazon. Basic Qualifications - 10+ years of professional non-internship marketing experience - Experience managing teams - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams Preferred Qualifications - Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social - Experience leading across multiple locales Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.