Integral Senior Living
Regional Director of Sales and Marketing
Integral Senior Living, Carlsbad, California, United States, 92002
Integral Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care and lifestyle-focused senior living communities. Our company, which was built on our “Culture Keepers,” employees thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent experiences for our residents.The Regional Director of Sales & Marketing is responsible for increasing and then maintaining census in the assigned communities through assisting Directors of Sales & Marketing in generating and managing leads to qualify prospects and move them through the move-in process. Regional Directors of Sales & Marketing will provide assistance to develop the assigned properties’ marketing, public relations and advertising programs to develop a growing base of referral sources, and to promote the programs provided by the assigned properties.Responsibilities:
The essential duties and responsibilities described below are representative of those an employee encounters while performing the basic functions of the position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform.
1. Develop an organized marketing and sales approach to effectively move prospects through the sales process for assigned communities to achieve budgeted occupancy targets.2. Responsible for maintaining budgeted occupancy by coaching assigned Directors of Sales & Marketing in both generating the number of qualified inquiries, referrals and tours and then effectively closing the sale.3. Establish a “partnering” and supportive relationship with Executive Directors and Directors of Sales & Marketing in assigned communities.4. Ensure Sales & Marketing Directors in assigned communities are effectively receiving and responding to all inquiries; following-up with the inquiries via telephone calls, cards/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy; and keeping referral, mailing list and customer information up-to-date.
5. Assist Directors of Sales & Marketing in identifying, building and developing an effective network of community and professional sources for potential resident referrals and establishing relationships that assure continuing opportunities for the property.6. Ensure Directors of Sales & Marketing are achieving and maintaining required number of marketing contacts per week as well as maintaining an outside referral database of qualified contacts.7. Work with the Executive Director and Directors of Sales & Marketing to establish a creative marketing and advertising plan for the assigned properties, seek advertising resources, and coordinate public relations efforts. As requested, effectively communicate these plans to ownership groups as required in a manner that builds confidence and reflects knowledge of the community and market.MINIMUM EDUCATION & WORK QUALIFICATIONS:Prefer bachelor's degree in communications, public relations, marketing, related field, or equivalent experience. Minimum of two years' experience working in long-term care industry, preferred.
The essential duties and responsibilities described below are representative of those an employee encounters while performing the basic functions of the position. While every effort has been made to identify the essential functions of the position, it in no way states or implies that these are the only duties you will be required to perform.
1. Develop an organized marketing and sales approach to effectively move prospects through the sales process for assigned communities to achieve budgeted occupancy targets.2. Responsible for maintaining budgeted occupancy by coaching assigned Directors of Sales & Marketing in both generating the number of qualified inquiries, referrals and tours and then effectively closing the sale.3. Establish a “partnering” and supportive relationship with Executive Directors and Directors of Sales & Marketing in assigned communities.4. Ensure Sales & Marketing Directors in assigned communities are effectively receiving and responding to all inquiries; following-up with the inquiries via telephone calls, cards/letters, mailing of marketing information and other means in an effort to meet budgeted occupancy; and keeping referral, mailing list and customer information up-to-date.
5. Assist Directors of Sales & Marketing in identifying, building and developing an effective network of community and professional sources for potential resident referrals and establishing relationships that assure continuing opportunities for the property.6. Ensure Directors of Sales & Marketing are achieving and maintaining required number of marketing contacts per week as well as maintaining an outside referral database of qualified contacts.7. Work with the Executive Director and Directors of Sales & Marketing to establish a creative marketing and advertising plan for the assigned properties, seek advertising resources, and coordinate public relations efforts. As requested, effectively communicate these plans to ownership groups as required in a manner that builds confidence and reflects knowledge of the community and market.MINIMUM EDUCATION & WORK QUALIFICATIONS:Prefer bachelor's degree in communications, public relations, marketing, related field, or equivalent experience. Minimum of two years' experience working in long-term care industry, preferred.