Senior Manager Strategic Marketing

Position PurposeIn this role, you will be a key North American team member in identifying, prioritizing, developing and executing new market segments and channel go-to-market strategies (innovative price, product, promotions and customer solutions).ScopeCentral function supporting all CHEP AmericasMajor/Key AccountabilitiesWorks closely with senior leadership to identify strategic growth opportunitiesManages portfolio of strategic marketing projects from business case assessment through delivering outcomes and key resultsDevelops and maintains project charters and portfolio management tools to aid in managing program roadmaps and tracking project workplans, milestones, risk assessment and scorecardsAligns with cross-functional teams to prioritize strategic growth initiatives throughout the region based on size of prize and profitable growth impact to the businessIdentifies and unlocks strategic growth opportunities aligned through segment or account-based go-to-market strategies in core and new markets/channelsPartners with cross-functional team to plan, organize and execute Account Based Marketing (ABM) and Portfolio Optimization programs with regional Key Strategic Accounts and Integrated Marketing/Demand Generation teamsFacilitates product, and program market leadership by building out regional strategic marketing capabilitiesDevelops Sales (Manufacturer & Retailer) Battlecards and Industry Solution Guides by Segment/Persona/Ideal Customer Profile; develops Strategic Marketing battlecards to aid and expedite leadership decision makingDevelops and delivers standardized cross-regional reports using segmentation PowerBI, Nielsen and other toolsLeads research of new markets and channels as prioritizedWorks closely with and regularly informs stakeholder team members to ensure ongoing alignment and coordination of growth activitiesActively develops effective cross-functional network to establish a broad base of business knowledge and perspectivesMeasuresKey milestone delivererStrategic contribution and sales growth supportRevenue and pricing growth YoYROCI/ULP improvementNew segments/channels penetrationNPS scoreMarket, industry, and customer intelligence gathering that is then presented to leadership as actionable insightsInternal Customer Satisfaction (Sales, Marketing, Leadership)Authority/Decision MakingWorks and builds effective relationship with key stakeholdersKey ContactsInternal:Sales, Marketing, Solutions, Strategy, Insights, Innovation, Finance and Leadership Teams, US, Canadian & LATAM Directors, Pallecon leadership and others.External:CHEP customers and potential customers. Along with research agency/partnersQualificationsEssential QualificationsBachelor's degree in business, Marketing, Finance or related fieldDesirable QualificationsMBA strongly preferredExperience5+ years of business experienceProven effectiveness collaborating cross-functionallySkills and KnowledgeSelf-starter, results driven, and comfortable dealing with ambiguitySuccessful track record of organizing, prioritizing, planning and executing portfolio of projectsStrong strategic thinking and reasoning skillsBasic financial business case assessment skillsSolid market research and analytical skillsUnderstanding of core business and the market eco-system in which we operateExcellent cross-functional collaboration skillsExcellent verbal, written communication and presentation skillsCreative problem solver with high degree of service orientationAbility to effectively and comfortably interface with senior leadersUnderstanding of the US grocery and FMCG supply chainLanguagesEssential - EnglishDesirable - N/ABase pay starting at $130K/annualSalary ranges provided take into account a wide variety of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications, geographic differentials and other business and organizational needs. Therefore, actual amounts offered may be higher or lower than the range provided. If you have questions, please speak to your Talent Acquisition Partner about the flexibility and detail of our compensation philosophy.Dependent on the position offered, other forms of compensation may be part of a total offering beyond medical & retirement benefits and may include other monetary incentives or business benefits.