Tbwa Chiat/Day Inc
Director, Brand Partnerships United States, Remote
Tbwa Chiat/Day Inc, San Mateo, California, United States, 94409
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Director, Brand Partnerships
San Mateo, CA / Hybrid / Remote*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise. We will consider fully remote candidates who are able to come in for 'Moments that Matter'.The Director, Brand Partnerships will develop, manage, and implement the global brand partnership strategy for the PlayStation brand, including the portfolio of games, products and services. The position will seek out and evaluate new partnership opportunities, amongst like-minded consumer brands, as well as support current partner relationships. They will fully utilize the PlayStation portfolio to engage current and new partners, increasing exposure and awareness for the brand, games and products.Responsibilities:Responsible for developing and overseeing the global brand partnership strategic plan and programming to secure the right partners and deliver marketing value.Build relationships with brand partners who share our values and can help us reach the right customers during key PlayStation marketing times.Act as the key liaison with brand partners with responsibilities that include, but are not limited to:Lead development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of PlayStation business goalsLead all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for PlayStationMaintain and develop relationships with both brands and agency partnersForecast potential marketing value, budget, and ROI on all partnership opportunitiesDrive global brand partnership strategy, in addition to providing local guidance and relevance. Lead partnership with local teams to implement both global and local campaigns; Review of local/territory led initiatives involving brand partnersSteward a global team who:Develops the most effective messaging within the campaign for the PlayStation brandEnsures the right creative and promotion mix in conjunction with the partner relationshipTracks program results and performance to ensure key benchmarks are metOversee all agency partners, who support brand partnership programming, to ensure PlayStation secures the right partners, with the appropriate programming, delivering breakthrough programs and creative.Collaborate with product marketing teams to develop unique assets and opportunities for brand partners during important product launches. Show internal teams what they need to do to make these partnerships top-notch, if necessary. Work closely with internal teams to effectively leverage existing marketing relationships/assets and avoid conflicting programming.Create and organize compelling presentations for internal and external audiences; on average, development of 2-3 presentations per weekThorough budget management, including accurate forecasting and trackingCommunicate trends, shifts, opportunities, and program statuses with internal teams and managementQualifications:BA/BS degree or higher15+ years in the brand marketing and/or partnerships marketing space, with proven experience delivering successful partnerships and campaignsGaming knowledge/experience preferredStrong relationship management, planning, negotiation, communication and analytical skills.Experience concepting and implementing global, integrated brand partnership campaigns, supported with above the line and below the line media.Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing/brand partnerships.Strategic thinker with the ability to fully understand the range of PlayStation products and evaluate outside brand products and identify marketing opportunities. Well versed in brand partnership strategies and tactics.Must be a clear communicator, remaining objective and professional in a high-pressure environment; Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships.Solution-orientated approach to problem solving; ability to adjust conversations and recommend creative solutions.Experience and ability to negotiate both simple and complex agreements; Proven success negotiating global brand partnerships and selling cross-promotional partnerships.Motivated, organized, self-starter who can react effectively and professionally to situations that require quick response or turnaround. Comfortable multi-tasking between multiple projects with varying deadlines.Clear and concise communication skills, with a partner/client service orientated approach; Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly. Ability to organize an array of feedback and present it up the channel to enlist the desired outcome.Apply for this job
* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Accepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteHave you ever worked for a Sony company previously? *Are you authorized to work in the United States? *Will you now, or in the future, require sponsorship to work in the United States? *Will you need relocation assistance to work at this role's specified location? *Are you related to, or in a close personal relationship with, anyone who currently works for SIE or any SIE-affiliated studios? *If yes, please state their name, the department or studio they work for, and their job title (if you know it).By selecting "Yes", I am certifying that, to the best of my knowledge, the information I have provided in this employment application is true and correct. *US Voluntary Demographic Question
Voluntary Self-IdentificationOur vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins with our candidates, and we are working to better understand the diversity of our candidate population.Protected VeteranDisabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability.Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.DisabilityUnder U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.
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San Mateo, CA / Hybrid / Remote*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise. We will consider fully remote candidates who are able to come in for 'Moments that Matter'.The Director, Brand Partnerships will develop, manage, and implement the global brand partnership strategy for the PlayStation brand, including the portfolio of games, products and services. The position will seek out and evaluate new partnership opportunities, amongst like-minded consumer brands, as well as support current partner relationships. They will fully utilize the PlayStation portfolio to engage current and new partners, increasing exposure and awareness for the brand, games and products.Responsibilities:Responsible for developing and overseeing the global brand partnership strategic plan and programming to secure the right partners and deliver marketing value.Build relationships with brand partners who share our values and can help us reach the right customers during key PlayStation marketing times.Act as the key liaison with brand partners with responsibilities that include, but are not limited to:Lead development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of PlayStation business goalsLead all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for PlayStationMaintain and develop relationships with both brands and agency partnersForecast potential marketing value, budget, and ROI on all partnership opportunitiesDrive global brand partnership strategy, in addition to providing local guidance and relevance. Lead partnership with local teams to implement both global and local campaigns; Review of local/territory led initiatives involving brand partnersSteward a global team who:Develops the most effective messaging within the campaign for the PlayStation brandEnsures the right creative and promotion mix in conjunction with the partner relationshipTracks program results and performance to ensure key benchmarks are metOversee all agency partners, who support brand partnership programming, to ensure PlayStation secures the right partners, with the appropriate programming, delivering breakthrough programs and creative.Collaborate with product marketing teams to develop unique assets and opportunities for brand partners during important product launches. Show internal teams what they need to do to make these partnerships top-notch, if necessary. Work closely with internal teams to effectively leverage existing marketing relationships/assets and avoid conflicting programming.Create and organize compelling presentations for internal and external audiences; on average, development of 2-3 presentations per weekThorough budget management, including accurate forecasting and trackingCommunicate trends, shifts, opportunities, and program statuses with internal teams and managementQualifications:BA/BS degree or higher15+ years in the brand marketing and/or partnerships marketing space, with proven experience delivering successful partnerships and campaignsGaming knowledge/experience preferredStrong relationship management, planning, negotiation, communication and analytical skills.Experience concepting and implementing global, integrated brand partnership campaigns, supported with above the line and below the line media.Diverse skill set that includes the ability to conceptualize, quantify, communicate and implement strategic marketing/brand partnerships.Strategic thinker with the ability to fully understand the range of PlayStation products and evaluate outside brand products and identify marketing opportunities. Well versed in brand partnership strategies and tactics.Must be a clear communicator, remaining objective and professional in a high-pressure environment; Ability to interact professionally with internal and external stakeholders at all levels. Proven success building productive, long-term relationships.Solution-orientated approach to problem solving; ability to adjust conversations and recommend creative solutions.Experience and ability to negotiate both simple and complex agreements; Proven success negotiating global brand partnerships and selling cross-promotional partnerships.Motivated, organized, self-starter who can react effectively and professionally to situations that require quick response or turnaround. Comfortable multi-tasking between multiple projects with varying deadlines.Clear and concise communication skills, with a partner/client service orientated approach; Strong presentation and sales skills. Ability to concept, write and develop persuasive, organized presentations quickly. Ability to organize an array of feedback and present it up the channel to enlist the desired outcome.Apply for this job
* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Accepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteHave you ever worked for a Sony company previously? *Are you authorized to work in the United States? *Will you now, or in the future, require sponsorship to work in the United States? *Will you need relocation assistance to work at this role's specified location? *Are you related to, or in a close personal relationship with, anyone who currently works for SIE or any SIE-affiliated studios? *If yes, please state their name, the department or studio they work for, and their job title (if you know it).By selecting "Yes", I am certifying that, to the best of my knowledge, the information I have provided in this employment application is true and correct. *US Voluntary Demographic Question
Voluntary Self-IdentificationOur vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins with our candidates, and we are working to better understand the diversity of our candidate population.Protected VeteranDisabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability.Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.DisabilityUnder U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.
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