WALGREENS
Senior Manager, Digital Insights
WALGREENS, Chicago, Illinois, United States, 60290
Job SummaryThe Senior Manager of Digital Insights leads the team responsible for providing actionable customer & market insights related to the digital retail business. They serve as a trusted advisor to the digital strategy, merchandising, and product teams to aid in a deeper understanding of how customers are engaging with Walgreens digitally and what is occurring in the digital market landscape. Projects focus on customer behavior insights, digital market share analysis, customer segmentation, competitor trends, mobile app and website engagement, category insights, and other ad hoc analyses to support business goals.
Job ResponsibilitiesLead, develop and coach a team of market researchers.Guide the design and development of primary research leveraging a wide range of methods and appropriate sampling techniques.Ensure studies are completed with excellence, with high quality deliverables and actionable insights.Build team’s skills by identifying training needs and active coaching.As a member of key business teams, share and embed understanding of the consumer. Identify strategic initiatives where research is needed and ensure it is done in time to impact decisions. Make strong recommendations and guide interpretation of results throughout the planning and execution phases.Be a thought leader, leading strategic research to guide the direction of the company, ensuring alignment with customer needs and bringing modern and progressive approaches and techniques that bring the voice of the consumer to life.Partner with Insights to integrate sales data and consumer data into one cohesive view.Develop and strengthen existing vendor partnerships, and continually explore new partnerships and methods to stay on cutting edge of research. Identify and partner with best in class research suppliers to design leading edge research and ensure flawless execution and delivery of results.Work with Market Research Director to prioritize and manage research budget.Oversee design of questionnaires, discussion guides, fielding and analysis of results.Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.Basic QualificationsBachelor’s degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.Extensive experience leading customer qualitative and quantitative research including a variety of research methods such as A&U, segmentation, conjoint, focus groups, shop-alongs and ethnographic work.Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.At least 2 years of experience contributing to financial decisions in the workplace.At least 2 years of direct leadership, indirect leadership, and/or cross functional team leadership.Willing to travel up to 5% of the time for business purposes (within state and out of state).Preferred QualificationsMaster’s degreeRetail experience preferred.Experience analyzing customer trendsExperience with market share data / syndicated dataExperience with web analytics dataAbility to leverage data from multiple sources to form a storyAbility to influence decisions with recommendations from analysisExperience managing a team of direct reportsExperience presenting to senior-level leadersExperience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.
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Job ResponsibilitiesLead, develop and coach a team of market researchers.Guide the design and development of primary research leveraging a wide range of methods and appropriate sampling techniques.Ensure studies are completed with excellence, with high quality deliverables and actionable insights.Build team’s skills by identifying training needs and active coaching.As a member of key business teams, share and embed understanding of the consumer. Identify strategic initiatives where research is needed and ensure it is done in time to impact decisions. Make strong recommendations and guide interpretation of results throughout the planning and execution phases.Be a thought leader, leading strategic research to guide the direction of the company, ensuring alignment with customer needs and bringing modern and progressive approaches and techniques that bring the voice of the consumer to life.Partner with Insights to integrate sales data and consumer data into one cohesive view.Develop and strengthen existing vendor partnerships, and continually explore new partnerships and methods to stay on cutting edge of research. Identify and partner with best in class research suppliers to design leading edge research and ensure flawless execution and delivery of results.Work with Market Research Director to prioritize and manage research budget.Oversee design of questionnaires, discussion guides, fielding and analysis of results.Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.Basic QualificationsBachelor’s degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.Extensive experience leading customer qualitative and quantitative research including a variety of research methods such as A&U, segmentation, conjoint, focus groups, shop-alongs and ethnographic work.Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.At least 2 years of experience contributing to financial decisions in the workplace.At least 2 years of direct leadership, indirect leadership, and/or cross functional team leadership.Willing to travel up to 5% of the time for business purposes (within state and out of state).Preferred QualificationsMaster’s degreeRetail experience preferred.Experience analyzing customer trendsExperience with market share data / syndicated dataExperience with web analytics dataAbility to leverage data from multiple sources to form a storyAbility to influence decisions with recommendations from analysisExperience managing a team of direct reportsExperience presenting to senior-level leadersExperience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.
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