Assistant Vice President of Marketing and Strategic Communications

The Assistant Vice President of Marketing and Strategic Communications for Concordia University Wisconsin and Ann Arbor, in alignment with the universities Lutheran (LC-MS) mission and strategic goals, will lead a high performing, cross functional team, including individuals dedicated to: marketing strategy, digital marketing, project management, content marketing, web and design, and strategic communications. The AVP of Marketing and Strategic Communications will drive digital-first marketing efforts, increase visibility, reputation, and foster engagement with stakeholders. This fulltime, salaried position serves as a leader in the Office of Enrollment and is housed in Mequon, WI. AVP of Marketing and Strategic Communications reports directly to the Vice President of Enrollment and Chief Strategy Officer.Job Duties & ResponsibilitiesDevelop, execute, and communicate a clear vision for marketing and communication strategy that aligns with the CUW and CUAA mission, with emphasis on enrollment and bottom-line fiscal growth.Oversee implementation of marketing and communication initiatives; including unified branding and messaging while tailoring marketing initiatives to distinct audiences and media channels, including website, social media, publications, and advertising campaigns.Lead digital marketing initiatives with a focus on utilizing video, web, and social media platforms; while ensuring integrity of Concordia's unique brand positioning.Lead a goal-oriented team of passionate marketing professionals across two campuses.Track and report on key metrics and outcomes; ensuring marketing and communication efforts are data-driven.Establish and maintain relationships with multiple contractors, vendors, and consultants that support aligning marketing and communication efforts across the University.Work across internal departments on market research projects impacting program development and continuation planning to promote visibility and enhance national and international reputations.Collaborate with academic, enrollment, and operational leaders on critical strategic initiatives.Oversee strategic communications team, including public and media relations, assisting them with identifying goals for media exposure and earned media impressions.Serve as the primary point of contact for external media relations and manage crisis communications when necessary.Other duties as assigned.Knowledge, Skills, & AbilitiesA history of successful collaboration with multiple constituencies internal and external.Expertise in media buying (both digital and traditional).Strong knowledge of digital marketing, including, but not limited to: all aspects of Search Engine Marketing (SEM), Search Engine Optimization (SEO), paid social media advertising, and programmatic ad buying.Well-developed communication skills and strong eye for both print and digital design.Demonstrated ability in planning, execution, and measurement of integrated marketing and communications strategies.Strong budget management capabilities.Able to conduct market research initiatives.Functional understanding of influencer marketing initiatives.Self-directed learner, self-motivator, data-driven with an ability to innovate across diverse platforms.Passion for the Concordia's mission and commitment to the shared Lutheran mission of CUW and CUAA, with a focus on integrating faith into marketing strategies.Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the

Lutheran Church Missouri Synod (LCMS) .Education & Experience10 years of experience in the marketing, communications, sales, or enrollment management fields preferably in higher education or a faith-based organization. Proven experience in managing a successful digital marketing, social media management, SEO/SEM, and video production department. A bachelor's degree in business, marketing, communications, or commensurate professional experience.

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