Senior Copywriter (VSP/PT)

Become a part of our caring community and help us put health firstThe Senior Copywriter (VSP/PT) develops creative, clear-written material in support of the organization's communications strategies. The Senior Copywriter (VSP/PT) assists with content development for our websites and apps, but also focuses on the overarching content strategy across our products and channels. The content strategy aspect of this role involves compliance work, content policy development, and metric tracking.The Senior Copywriter (VSP/PT) plans, develops, and publishes internal or external communications (e.g., mobile app and website). Develops and maintains the organization's style guide, including editorial standards and policies. The Senior Copywriter (VSP/PT) will craft and implement content plans aligning with product goals, user needs, and business objectives. The role will collaborate with cross-functional teams to create engaging, user-centered content that drives product adoption and customer loyalty.Key ResponsibilitiesDevelop content strategies for digital products, considering user personas, product goals and market trends.Conduct content audits and analyze user feedback to inform strategy.Collaborate with Design Lead, Designers, Copywriters and Product Managers to integrate content into product roadmaps.Ensure content aligns with best practices for brand voice and accessibility.Maintain content guidelines and style guides.Content CreationWrite and edit high-quality and engaging customer-facing content that aligns with brand voice, legal and accessibility requirements.Work with designers, developers and product managers to ensure seamless content integration.Maintain existing copy decks and create new copy decks as necessary.Submit and track content through the mandatory Corporate and Legal Review processes.Required QualificationsBachelor's degree in Advertising, Journalism, Marketing, Communications or related field.5 or more years of copywriting experience.Strategic thought leader with the ability to transform business needs into compelling consumer language.Deep understanding and experience in consumer communications.Intellectual writing approach, ability to translate strategy and business needs into appropriate language solutions.Preferred QualificationsAdditional InformationAs part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.Work At Home/Internet Statement:To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.Scheduled Weekly Hours1Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$76,800 - $105,800 per yearDescription of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers benefits for limited term, variable schedule and per diem associates which are designed to support whole-person well-being. Among these benefits, Humana provides paid time off, 401(k) retirement savings plan, employee assistance program, business travel and accident.About usAbout CenterWell Pharmacy: CenterWell Pharmacy provides convenient, safe, reliable pharmacy services and is committed to excellence and quality. Through our home delivery and over-the-counter fulfillment services, specialty, and retail pharmacy locations, we provide customers simple, integrated solutions every time. We care for patients with chronic and complex illnesses, as well as offer personalized clinical and educational services to improve health outcomes and drive superior medication adherence.About CenterWell, a Humana company: CenterWell creates experiences that put patients at the center. As the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager, CenterWell is focused on whole-person health by addressing the physical, emotional and social wellness of our patients. As part of Humana Inc. (NYSE: HUM), CenterWell offers stability, industry-leading benefits, and opportunities to grow yourself and your career.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status.

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