Competitive Intelligence and Market Research Leader

Who we are:Makpar is a team of innovators and consultants deploying cutting-edge technologies for the federal government. We help our clients achieve their business and operational goals by solving complex problems through experience and intellect and building sustainable solutions that last. If you are driven and looking to tackle complex and critical client challenges, Makpar can provide a dynamic, mission-focused, and rewarding environment for your professional growth.Our service offerings include Cybersecurity, Cloud Migration, IT Project Management, Agile Transformation, DevSecOps, Identity, Credential, Access Management (ICAM), and Health IT. Makpar is proud to be a Great Place to Work certified for four years. We have also been recognized with recent awards such as Fortune Top 100 Small Place to Work, Inc. 5000, and Inc. Best in Business. In 2019, we were awarded the SBA Subcontractor of the Year Award (Region 3) for our program management and Agile development work at the IRS, further solidifying our reputation in the industry.The Position:The Competitive Intelligence and Market Research Leader will help businesses understand their competition, market trends, and industry developments, enabling them to make more informed strategic decisions. We are seeking a detail-oriented and analytical Competitive Intelligence Analyst to join our team. The ideal candidate should have a deep understanding of market research techniques, data analysis tools, and a keen eye for identifying opportunities and threats in the market landscape.Role Specific DutiesConduct thorough and detailed research of the industry, including competitors, market trends, and business practices.Analyze collected data and transform it into meaningful insights that can help the business make informed decisions.Provide intelligence reports and recommendations based on the analysis of industry competition.Maintain a comprehensive database of competitor information, including products, market shares, marketing strategies, etc.Identify potential threats and opportunities in the market.Collaborate with various departments, such as marketing and sales, to develop strategies based on competitive intelligence.Monitor industry news and developments to stay updated on market trends and changes.Present findings to senior management and make suggestions for strategic planning.Monitor and forecast marketing and sales trends in the industry.Measure the effectiveness of marketing programs and strategies.Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls.Gather data on consumers, competitors, and market conditions.Analyze data using statistical software.Required QualificationsProven work experience as a Competitive Intelligence Analyst, Data Analyst or similar role.Strong problem-solving skills and attention to detail.Excellent statistical and data analysis skills.Experience using statistical software and databases.Exceptional written and verbal communication skills.Ability to synthesize and effectively communicate findings to team and management.Bachelor’s degree in marketing, Business Administration, Statistics or related field.Certifications and Licenses: Some CI analysts may hold professional certifications such as the Certified Competitive Intelligence Professional (CCIP) or the Competitive Intelligence and Market Research (CIMR) certification, which are offered by the Society of Competitive Intelligence Professionals (SCIP) and the American Marketing Association (AMA) respectively. These certifications demonstrate a level of expertise and knowledge in the field of competitive intelligence.Strong preference for local residents of Washington DC, Maryland, or Northern Virginia (DMV) or those who reside on the East Coast.BenefitsAt Makpar Corporation, we understand that we all need to balance work and life – that is why we have a great benefits package, excellent training and career development opportunities, flexible work schedules, and a generous compensation package. At Makpar, we believe in keeping our employees happy, healthy, and engaged. We pride ourselves in providing outstanding benefits and creating environments where employees are encouraged to be themselves, collaborate, and be inquisitive to achieve goals.Start your career today and be a part of something meaningful!Makpar is an Equal Opportunity / Affirmative Action employer.

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