Antech Diagnostics
Director, Global Pet Pro/B2B
Antech Diagnostics, New York, New York, us, 10261
We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.
This is a hybrid role that will be based in New York City. The associate will travel to events, conferences, and trade shows where required. The associate will travel to trade events (approx. 3-4 per year) and will be expected to travel to attend in-person meetings at SDx hub locations based on an agreed schedule.
Job Purpose Overview:
The priority for this role is to lead the Pet Professional (PRO) pillar of the At-Home Diagnostics division to deepen penetration and awareness of a portfolio of At-Home testing, including genetics, into the global pet professional space. This role supports our efforts to further diversify our business into new segments, accelerating our growth in our B2B2C channels, veterinary and breeder across our core markets (US, UK, EU), emerging markets APAC & ANZ, and team development. The primary focus is accelerating the uptake of genetic testing by veterinarians and breeders to improve health outcomes for cats and dogs.
Essential Duties & Responsibilities:
B2B PARTNERSHIPS:
Articulate value, encourage, sell and position the value of Wisdom’s Pet Professional and B2B Solutions to the chosen market segments, Veterinary and Breeder.Manage existing and develop a strong pipeline of strategic B2B partnership opportunities for Wisdom Panel in pursuit of revenue growth and scalability.Identify opportunities to build white label partnerships to drive revenue growth, new market entry.Align with key stakeholders across R&D, product, marketing, operations, finance to enable efficient onboarding and management of partnerships.Network, build and maintain relationships with internal/external partners and industry influencers to develop connections that provide opportunities for partnerships.Lead, coach, & mentor a high-performing team ensuring alignment with business goals and individual professional development.
B2B MARKETING:
Oversee the brand positioning and messaging of Wisdom’s Pet Professional and B2B Solutions ensuring alignment with overall business direction.Training and education programs:
Support efforts to drive awareness of veterinary and breeder propositions to position Wisdom as the partner of choice for genetic testing.Credibility building:
Establish partnerships aligned to establishing trust and boosting credibility of Wisdom Panel amongst pet professionals.Sales toolkits:
Develop materials needed to pitch the Wisdom Pet Professional and B2B value propositions.Marketing strategies:
Manage the B2B Marketing team to develop and execute marketing strategies.Marketing Budget management:
Develop and manage the B2B budget, ensuring optimal allocation of spend for maximum impact.
B2B PRODUCT DEVELOPMENT:
Conduct market research and analysis to identify trends, opportunities and competitive landscape in the global pet professional market.Understand and interpret the needs of partners, collaborating closely with Product Managers.Continue to develop the B2B channel partnership playbooks.Build strong understanding of the veterinary PIMS market.
MARKET EXPANSION:
Identify and pursue new market opportunities globally.
Education and Experience:
At least 10+ years business development, strategy, marketing (B2B) and preferably within a Veterinary, Breeder or Human Health space. Proven experience leading and managing a team, with a strong ability to influence cross-functional stakeholders. Proven track record of developing, executing and successfully managing B2B/enterprise partnerships.
Knowledge, Skills, and Abilities:
Strong understanding of genetics principles and their application to veterinary medicine and companion animal breeding. Excellent organizational skills, self-motivation, attention to detail and the ability to manage multiple priorities effectively.
Travel:
Will there be notable travel in this position? Yes, domestic & international – this role will work with global, local & external partners.
Compensation and Benefits:
The Target Pay Range for this position is $149,040 - $186,360 annually. Antech offers an industry competitive benefits package that meets the health, wellness and financial needs of our associates.
We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers.
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This is a hybrid role that will be based in New York City. The associate will travel to events, conferences, and trade shows where required. The associate will travel to trade events (approx. 3-4 per year) and will be expected to travel to attend in-person meetings at SDx hub locations based on an agreed schedule.
Job Purpose Overview:
The priority for this role is to lead the Pet Professional (PRO) pillar of the At-Home Diagnostics division to deepen penetration and awareness of a portfolio of At-Home testing, including genetics, into the global pet professional space. This role supports our efforts to further diversify our business into new segments, accelerating our growth in our B2B2C channels, veterinary and breeder across our core markets (US, UK, EU), emerging markets APAC & ANZ, and team development. The primary focus is accelerating the uptake of genetic testing by veterinarians and breeders to improve health outcomes for cats and dogs.
Essential Duties & Responsibilities:
B2B PARTNERSHIPS:
Articulate value, encourage, sell and position the value of Wisdom’s Pet Professional and B2B Solutions to the chosen market segments, Veterinary and Breeder.Manage existing and develop a strong pipeline of strategic B2B partnership opportunities for Wisdom Panel in pursuit of revenue growth and scalability.Identify opportunities to build white label partnerships to drive revenue growth, new market entry.Align with key stakeholders across R&D, product, marketing, operations, finance to enable efficient onboarding and management of partnerships.Network, build and maintain relationships with internal/external partners and industry influencers to develop connections that provide opportunities for partnerships.Lead, coach, & mentor a high-performing team ensuring alignment with business goals and individual professional development.
B2B MARKETING:
Oversee the brand positioning and messaging of Wisdom’s Pet Professional and B2B Solutions ensuring alignment with overall business direction.Training and education programs:
Support efforts to drive awareness of veterinary and breeder propositions to position Wisdom as the partner of choice for genetic testing.Credibility building:
Establish partnerships aligned to establishing trust and boosting credibility of Wisdom Panel amongst pet professionals.Sales toolkits:
Develop materials needed to pitch the Wisdom Pet Professional and B2B value propositions.Marketing strategies:
Manage the B2B Marketing team to develop and execute marketing strategies.Marketing Budget management:
Develop and manage the B2B budget, ensuring optimal allocation of spend for maximum impact.
B2B PRODUCT DEVELOPMENT:
Conduct market research and analysis to identify trends, opportunities and competitive landscape in the global pet professional market.Understand and interpret the needs of partners, collaborating closely with Product Managers.Continue to develop the B2B channel partnership playbooks.Build strong understanding of the veterinary PIMS market.
MARKET EXPANSION:
Identify and pursue new market opportunities globally.
Education and Experience:
At least 10+ years business development, strategy, marketing (B2B) and preferably within a Veterinary, Breeder or Human Health space. Proven experience leading and managing a team, with a strong ability to influence cross-functional stakeholders. Proven track record of developing, executing and successfully managing B2B/enterprise partnerships.
Knowledge, Skills, and Abilities:
Strong understanding of genetics principles and their application to veterinary medicine and companion animal breeding. Excellent organizational skills, self-motivation, attention to detail and the ability to manage multiple priorities effectively.
Travel:
Will there be notable travel in this position? Yes, domestic & international – this role will work with global, local & external partners.
Compensation and Benefits:
The Target Pay Range for this position is $149,040 - $186,360 annually. Antech offers an industry competitive benefits package that meets the health, wellness and financial needs of our associates.
We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers.
#J-18808-Ljbffr