Director of Enrollment Management and Marketing

Director of Enrollment Management and Marketing (Full Time)FOOTHILLS SCHOOL OF ARTS AND SCIENCESLocated in downtown Boise, Idaho, Foothills School of Arts & Sciences is a Pre-K through Grade 9 independent day school. Since its founding in 1992, Foothills has been committed to providing a distinctive learning environment that suits the developmental learning needs of children and adolescents. Teachers take the time to understand students deeply and form strong relationships that enhance learning. Foothills students practice curiosity, creativity, confidence, and perseverance through a project-based program integrated with visual and performing arts. Students develop essential academic competencies, social-emotional skills, and a sense of responsibility to the community. Our campus extends into our downtown location making use of open spaces and cultural institutions on a daily basis. Annual trips take advantage of Boise’s location in the Intermountain West. Having recently earned re-accreditation with the Northwest Association of Independent Schools, we are now engaged in mission clarification and strategic planning. The next Director of Enrollment Management and Marketing will join the school at a pivotal moment with the opportunity to shape the future direction of Foothills.DIRECTOR OF ENROLLMENT MANAGEMENT AND MARKETINGAs a member of the Senior Administrative Team, the Director of Enrollment Management and Marketing at Foothills School of Arts and Sciences (FSAS) is responsible for leading and managing all aspects of the school’s enrollment, admissions, and marketing. This includes the selection and onboarding of new families, family engagement and retention, marketing and recruitment, tuition strategy, and strategic enrollment planning. The Director will work collaboratively with other school administrators, the Board of Trustees, and staff to ensure the school’s enrollment goals align with its mission and vision. The Director plays a pivotal role in fostering cross-functional collaboration across advancement departments to ensure the school’s strategic objectives are met.KEY RESPONSIBILITIESSelecting and Onboarding New FamiliesAdmissions Process Management: Oversee the entire admissions process from initial inquiry to final enrollment, ensuring a smooth, exceptional, and positive experience for prospective families.Application Review: Evaluate and review applications to ensure alignment with FSAS’s mission, values, and program.Onboarding: Develop and implement ongoing programs that support new families’ integration into the school community, emphasizing inclusion and belonging.Strategic Enrollment Management PlanningData Analysis: Collect and analyze enrollment data and trends to inform strategic planning and decision-making.Forecasting: Develop enrollment forecasts and set annual enrollment targets in collaboration with the Head of School and the Board of Trustees.Strategic Planning: Contribute to the school’s long-term strategic planning efforts by providing insights and recommendations on enrollment management.Market Research: Conduct periodic market research to understand trends and demographics that inform enrollment strategies.Reporting: Prepare regular reports on enrollment metrics and updates on goals for the Head of School and the Board of Trustees.Family Engagement and RetentionRetention Committee Leadership: Lead the Retention Committee, working collaboratively with other members to develop and implement retention strategies that promote an inclusive school environment.Relationship Building: Foster strong relationships with current families, ensuring engagement and satisfaction amongst all families, including underrepresented groups.Communication: Maintain open and effective communication with families to address concerns, provide updates, and gather feedback, with a focus on inclusivity and respect.Retention Strategies: Develop and implement strategies to create a culture of retention amongst the entire FSAS community to improve student retention rates.Support Programs: Create support programs and resources that address the needs of all families.Oversee internal communications to ensure consistent representation of FSAS’s mission and values with the goal of retaining current families.Create weekly all-school newsletters that highlight the value of a Foothills education.Marketing and Recruitment of New FamiliesCollaborative Marketing Plan: Update and execute a comprehensive marketing plan that highlights FSAS’s unique brand.Brand Management: Ensure consistent and effective representation of FSAS’s brand and values in all marketing materials and communications.Culture: Build a school-wide enrollment management culture by encouraging all employees to engage in the process of attracting and retaining mission-aligned students.Outreach: Organize and participate in recruitment events, community events, open houses, and school tours, emphasizing FSAS’s mission and values.Partnerships: Establish and maintain relationships with feeder schools, community organizations, relocation agencies, local companies, and other relevant entities to support recruitment efforts.Data Analysis: Assess marketing efforts on an ongoing basis to ensure right fit and return on investment.Tuition and Tuition Support StrategyTuition Policy: In collaboration with the Business Director, develop and manage the school’s tuition policies and procedures in alignment with the school’s financial goals and commitment to accessibility and equity.Tuition Support: Oversee the financial assistance process, ensuring fair and transparent allocation of financial assistance to qualifying families.Budget Management: Work closely with the Business Director to develop and manage the enrollment budget, including tuition revenue projections and tuition support expenditures.Affordability Initiatives: Develop strategies to make FSAS accessible and affordable to a diverse range of families.QUALIFICATIONSEducation: Bachelor’s degree in education, business administration, marketing, or a related field.Experience: Experience in enrollment management, admissions, and/or marketing within independent schools is ideal. The school is, however, also open to candidates with a strong track record in sales and/or recruiting outside of education.Skills: Strong leadership, communication, and interpersonal skills; proficiency in data analysis and strategic planning; ability to work collaboratively with diverse stakeholders. Experience utilizing enrollment management systems is ideal.Attributes: Commitment to the mission and values of the Foothills School of Arts and Sciences; cultural humility and ability to engage with diverse populations; high level of integrity and professionalism. Outstanding verbal and written communication skills and excellent organizational skills are required.Lived Experience: Any other combination of education, training, employment, and other lived experience which demonstrates the candidate is likely to possess the skill, knowledge, ability, and characteristics essential for this position may be considered.Note: We encourage you to apply if you do not have experience in all areas of the position but are enthusiastic about both Foothills School and learning new skills to round out your expertise.Foothills School of Arts and Sciences is an equal opportunity employer.Non-discrimination Policy: Foothills School of Arts and Sciences does not discriminate on a basis of age, race, religion, national or ethnic origin, gender, sexual orientation, disability, or other classifications protected by law, in all of its operations.To apply for this position, please email a resume and letter of interest to:Nick Cofodncofod@foothillsschool.org

#J-18808-Ljbffr