Tbwa Chiat/Day Inc
Marketing Demand Generation Manager Hybrid - Issaquah, WA, USA
Tbwa Chiat/Day Inc, Boulder, Colorado, United States, 80301
TerraClear’s mission is to free farmers from the worst jobs on the farm. Our path begins by automating the most hated job on the farm - rock picking. Rocks slow farming, damage equipment, and lead to downtime while seeding and harvesting. Solving this problem frees farmers to focus on higher-value tasks and bring their operations into a new era of farming.Our team is a close group who believe in the power of collaboration and teamwork, the value of getting our hands dirty and learning from the farmers we serve. You will thrive at TerraClear with a positive attitude and enthusiasm.TerraClear is a fast-paced, fast growing start-up disrupting the Ag industry with rock management solutions that solve this problem in a way not previously considered or available.Job Title: Marketing Demand Generation ManagerLocation:
Ideally Des Moines, Seattle, Boulder/DenverEmployment Type:
Full-time (Remote)Reports To:
Director of MarketingJob Overview:
We are seeking a highly motivated
Marketing Demand Generation Manager
to lead our efforts in driving awareness, leads, engagement, and conversions for our rock-picking solutions. In this role, you will be responsible for developing and executing digital marketing strategies, managing the website, driving trade shows and event participation, and defining and executing multi-channel campaigns to generate qualified leads and grow our customer base.The ideal candidate is a results-oriented marketer with a deep understanding of digital marketing, event management, and lead generation tactics, preferably with experience in the agriculture or related industries.In this role you will:Multi-channel Demand Generation Campaigns:
Plan, create, and execute multi-channel marketing campaigns, including email marketing, social media, paid search, direct mail, print advertising, content marketing, etc., to drive awareness and capture high quality leads likely to convert.Website Management:
Oversee and optimize TerraClear’s website to improve user experience, SEO, and lead generation efforts. Ensure content is up-to-date, relevant, and aligned with overall marketing objectives.Lead Nurturing:
Develop and execute strategies that nurture leads through the sales funnel. This includes creating targeted content, messaging, and offers for each stage of the sales funnel.Event Marketing:
Lead the planning, promotion, and execution of TerraClear’s participation in industry events and trade shows. Collaborate with sales, success, services, and product teams to ensure effective representation and alignment with business goals.Performance Tracking:
Monitor, analyze, and report on the effectiveness of marketing campaigns, including website KPIs, lead generation, lead conversion, and event ROI. Use data-driven insights to make recommendations for optimization.Collaboration:
Work closely with cross-functional teams, including sales, success, service, product, and our custom service partners, to align marketing activities with business goals and ensure consistent messaging across all channels.What we’re looking for:Bachelor’s degree in Marketing, Business, Communications, or a related field.5-8 years of experience in demand generation, digital marketing, or a related role.The ability to thrive in a fast-paced startup environment where resourcefulness is key.Desired experience in the agricultural services industry.Proven experience managing websites (prefer WordPress experience) and executing multi-channel digital marketing campaigns.Exceptional analytical skills and the ability to interpret data and make informed marketing decisions.Strong knowledge of SEO, SEM, email marketing, text marketing, social media, and analytics tools (e.g., Google Analytics, HubSpot).Experience in trade show and event participation execution.Strong project management skills with the ability to manage multiple priorities and deadlines.Excellent communication and collaboration skills.A good sense for design and the ability to write compelling copy.Base salary pay range: $95-130k USDWe offer competitive compensation and benefits to our full-time employees, including:Pre-IPO stock options (tax-advantaged ISOs)Medical, dental, and vision insurance - 100% of premiums paid for employees and 85% of premiums paid for dependentsGenerous paid time off and holidays401(k) PlanAn inclusive and tight company culture that is mission drivenIf you’re excited about TerraClear, fit the above qualifications and are passionate about solving hard problems, please apply now!TerraClear is an Equal Opportunity Employer committed to fostering an inclusive culture with extraordinary employees. We provide employment opportunities without regard to any legally protected status. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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Ideally Des Moines, Seattle, Boulder/DenverEmployment Type:
Full-time (Remote)Reports To:
Director of MarketingJob Overview:
We are seeking a highly motivated
Marketing Demand Generation Manager
to lead our efforts in driving awareness, leads, engagement, and conversions for our rock-picking solutions. In this role, you will be responsible for developing and executing digital marketing strategies, managing the website, driving trade shows and event participation, and defining and executing multi-channel campaigns to generate qualified leads and grow our customer base.The ideal candidate is a results-oriented marketer with a deep understanding of digital marketing, event management, and lead generation tactics, preferably with experience in the agriculture or related industries.In this role you will:Multi-channel Demand Generation Campaigns:
Plan, create, and execute multi-channel marketing campaigns, including email marketing, social media, paid search, direct mail, print advertising, content marketing, etc., to drive awareness and capture high quality leads likely to convert.Website Management:
Oversee and optimize TerraClear’s website to improve user experience, SEO, and lead generation efforts. Ensure content is up-to-date, relevant, and aligned with overall marketing objectives.Lead Nurturing:
Develop and execute strategies that nurture leads through the sales funnel. This includes creating targeted content, messaging, and offers for each stage of the sales funnel.Event Marketing:
Lead the planning, promotion, and execution of TerraClear’s participation in industry events and trade shows. Collaborate with sales, success, services, and product teams to ensure effective representation and alignment with business goals.Performance Tracking:
Monitor, analyze, and report on the effectiveness of marketing campaigns, including website KPIs, lead generation, lead conversion, and event ROI. Use data-driven insights to make recommendations for optimization.Collaboration:
Work closely with cross-functional teams, including sales, success, service, product, and our custom service partners, to align marketing activities with business goals and ensure consistent messaging across all channels.What we’re looking for:Bachelor’s degree in Marketing, Business, Communications, or a related field.5-8 years of experience in demand generation, digital marketing, or a related role.The ability to thrive in a fast-paced startup environment where resourcefulness is key.Desired experience in the agricultural services industry.Proven experience managing websites (prefer WordPress experience) and executing multi-channel digital marketing campaigns.Exceptional analytical skills and the ability to interpret data and make informed marketing decisions.Strong knowledge of SEO, SEM, email marketing, text marketing, social media, and analytics tools (e.g., Google Analytics, HubSpot).Experience in trade show and event participation execution.Strong project management skills with the ability to manage multiple priorities and deadlines.Excellent communication and collaboration skills.A good sense for design and the ability to write compelling copy.Base salary pay range: $95-130k USDWe offer competitive compensation and benefits to our full-time employees, including:Pre-IPO stock options (tax-advantaged ISOs)Medical, dental, and vision insurance - 100% of premiums paid for employees and 85% of premiums paid for dependentsGenerous paid time off and holidays401(k) PlanAn inclusive and tight company culture that is mission drivenIf you’re excited about TerraClear, fit the above qualifications and are passionate about solving hard problems, please apply now!TerraClear is an Equal Opportunity Employer committed to fostering an inclusive culture with extraordinary employees. We provide employment opportunities without regard to any legally protected status. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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