Arena
Channel Marketing Intern
Arena, Boston, Massachusetts, us, 02298
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.As the Channel Marketing Intern, you will provide ancillary support to the Partner Marketing Team to deliver a great user experience to PTC Partners and enable their marketing success by generating incremental pipeline for PTC solutions.Responsibilities:Work with PTC Partner Marketing Managers and PTC Partners to input MDF lead lists into Salesforce for ROI tracking purposes leveraging SmartSheet marketers list upload process.Review partner marketing dashboard in Qlik/PowerBI to identify trends and highlight key partner customer wins.Provide additional partner marketing support for key initiatives and projects based upon addressing emerging business requirements.Work with Partner Communications Team to highlight upcoming partner events through articles in weekly wrap-up newsletter.Work with PTC Partner Marketing Managers and PTC Partners to identify SMB customer candidates for success stories and case studies and assist in the development process.Provide SMB case study examples for NAM Channel Pipeline newsletter along with highlighting pipeline enablement assets.Assist in scheduling partner testimonial videos/interviews by working with PTC Partner Managers and PTC Partner Executives and PTC Video Production Team.Promote partner events through social media posts on Post Beyond, updating events listings on ptc.com, along with adding partner virtual and live events to tracker.Work with regional channel sales teams to promote upcoming partner events (webinars) and highlight demand generation playbook programs.Participate in weekly partner marketing team calls to provide updates on key projects and initiatives currently in process.Leverage existing PTC tools and services along with third-party sources to compile partner recruitment prospect lists.Update PTC and Microsoft GTM Plan with program results and identify key customer wins for potential case study development.Work with Global Alliance Managers to prioritize marketing activities from GTM plan.At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
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