AMIRI
Consumer Intelligence Manager
AMIRI, Los Angeles, California, United States, 90079
Purpose and Objective
The Consumer Intelligence Supervisor will be responsible for supporting AMIRI growth strategies by managing day-to-day customer analytics, with a focus on converting customer data from multiple sources into business implications and recommendations. The Consumer Intelligence Supervisor will develop analytical methodologies to tackle key business questions about the customer, identify acquisition and retention opportunities online and offline, and manage segmentation and targeting strategy, reporting, and client optimization.
Responsibilities & Duties:
Develop analytical methodologies to tackle key business questions about customer behavior
Leverage data to identify acquisition and retention opportunities online and offline with the goal of maximizing lifetime value and driving loyalty
Manage day-to-day customer analytics and develop cadence of formal reporting to business partners
Collaborate with digital and retail marketing teams to plan multi-channel strategies (email, social, display, POS, in-store)
Manage segmentation and targeting strategy, reporting, and optimization
Test, launch, and optimize enhanced capabilities to reach the customer, including personalized recommendations, A/B testing, triggered campaigns, etc.
Manage relationship with external marketing and insights partners
Partner with cross-functional teams to define success metrics and set customer-related goals
Work closely with internal data-management team and external partners to ensure quality controls are in place and data remains accurate
Desired Experience & Talent:
Bachelor's Degree, preferred
4+ years of analytics/customer insights/business intelligence experience in a retail organization
Experience applying predictive models to business use-cases
Experience translating data into actionable recommendations and presenting to senior leaders
Strong Excel and presentation-building skills
Highly analytical thinker with ability to distill information and communicate clearly
Meticulous attention to detail
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The Consumer Intelligence Supervisor will be responsible for supporting AMIRI growth strategies by managing day-to-day customer analytics, with a focus on converting customer data from multiple sources into business implications and recommendations. The Consumer Intelligence Supervisor will develop analytical methodologies to tackle key business questions about the customer, identify acquisition and retention opportunities online and offline, and manage segmentation and targeting strategy, reporting, and client optimization.
Responsibilities & Duties:
Develop analytical methodologies to tackle key business questions about customer behavior
Leverage data to identify acquisition and retention opportunities online and offline with the goal of maximizing lifetime value and driving loyalty
Manage day-to-day customer analytics and develop cadence of formal reporting to business partners
Collaborate with digital and retail marketing teams to plan multi-channel strategies (email, social, display, POS, in-store)
Manage segmentation and targeting strategy, reporting, and optimization
Test, launch, and optimize enhanced capabilities to reach the customer, including personalized recommendations, A/B testing, triggered campaigns, etc.
Manage relationship with external marketing and insights partners
Partner with cross-functional teams to define success metrics and set customer-related goals
Work closely with internal data-management team and external partners to ensure quality controls are in place and data remains accurate
Desired Experience & Talent:
Bachelor's Degree, preferred
4+ years of analytics/customer insights/business intelligence experience in a retail organization
Experience applying predictive models to business use-cases
Experience translating data into actionable recommendations and presenting to senior leaders
Strong Excel and presentation-building skills
Highly analytical thinker with ability to distill information and communicate clearly
Meticulous attention to detail
#J-18808-Ljbffr