Balfour Beatty plc
Marketing Manager
Balfour Beatty plc, Los Angeles, California, United States, 90079
As an industry leader, Balfour Beatty offers employees a comprehensive benefits package with competitive salaries and more including:Medical, Dental, Vision and Life InsuranceHealth Savings Account401(k) with company matchFlexible Spending Accounts (Dependent & Medical Reimbursement)Vacation TimeSick TimeHolidaysSummary
As part of the Business Acquisition Department, the Marketing Manager’s primary role is to lead marketing support services to acquire new business and to ensure effective and timely company communications.Essential Functions
Primary Responsibilities
Develop the individuals on the marketing team, providing them with opportunities for learning, increased responsibility, teamwork, growth in company/industry understanding, feedback and recognition.Set goals and objectives for the marketing team, and oversee and measure marketing team workflow to best meet department and company objectives.Lead the creation and implementation of the marketing plan, including research/analysis, strategy, budget, communications and promotions program and proposals/presentations - in support of the company strategic plan/direction.Direct gap identification between client perception of the Balfour Beatty Construction brand and that which is desired, and creating/implementing branding strategies.Marketing Plan
Guide the marketing planning process.Communicate the plan with and gain buy-in/commitment from the Leadership Team.Implement and/or delegate implementation of plan components; monitor and measure progress.Proposals
Develop strip-out for proposals.Participate in strategy development.Coordinate with various proposal team members to obtain required information.Proofread and edit proposals.Create professional, creative layout and design for proposals by incorporating a balance of images, graphics, copy, and white space; include theme statements, features/benefits.Provide quality reviews of proposals prepared by self and others.Review/Approvals
Advise, review and/or approve: press releases, employee newsletter/internal communications, brochures, advertising, direct mail, awards, photography, website, exhibit booth materials, survey management activities, proposals, presentation materials, etc.Technology
Be proficient in page layout, presentation, word processing, graphics and Business Tracker /CRM software and systems and ensure staff proficiency; ensure all are used to maximize our efficiency/effectiveness; maintain awareness of new technology to continually improve the work of our department.Creative Support
Make marketing creative support available for recruiting, subcontractor and special events, as well as support required by various departments.Strategic Initiatives
Lead, participate in and/or work with marketing representative in departmental initiatives such as Marketing Plan, Performance Scorecard, Boilerplate, CRM, etc.Professional Associations
Participate in professional association(s) related to role and industry; committee chair or board role.Support Other Balfour Beatty Construction Operations
Prepare and/or ensure prompt and thorough responses to sister company requests; maintain ongoing communications with sister company counterparts; primary point of contact for Corporate Communications.Perform Other Duties and Tasks as Assigned
Working Conditions
The majority of work is completed in an office.Travel to client offices or meeting sites is required.Education, Experience and Knowledge
B.S. in Business/Marketing/Communications or a related field preferred with 3 to 5 years of related experience preferred, or 7+ years of professional experience preferred.Makes decisions under tight deadlines, occasionally in the face of incomplete information.Demonstrates leadership skills with ability and willingness to face challenges, delegate and provide direction to others, and effectively address issues.Creates, manages, and revises schedules and related assignments based on priorities while considering work/life balance for self and team.Demonstrates excellent written and verbal communication and organization skills.Builds constructive and effective relationships, puts others at ease and establishes rapport; relates to all kinds of people at all levels inside and outside the organization.Acts in a manner of integrity that shows support for the company, its values, and the employees while maintaining a constant focus on meeting/exceeding customer requirements and expectations.Demonstrates proficiency using a personal computer (PC) and company communication tools, such as email, internet, and Microsoft products (e.g., Word, Excel, Office, Outlook).Strong computer skills in word processing, spreadsheet, scanning, database and presentation communication software.About Us
Balfour Beatty US is an industry-leading provider of general contracting, at-risk construction management and design-build services for public and private sector clients across the nation. Performing heavy civil and vertical construction, our teams build the unique structures and infrastructure that play an important role in how people live, work, learn and play in our communities. Our teammates have an instinctive passion for innovating that is fueled by a relentless curiosity, a drive to employ lean practices and processes and the determination to find a better way. Through Zero Harm, we are challenging the construction industry’s assumptions about safety. We believe that no level of harm should come to anyone as a result of our business.Consistently ranked among the nation’s largest building contractors by Engineering News-Record, our US business is a subsidiary of London-based Balfour Beatty plc (LSE: BBY).Balfour Beatty is an equal opportunity employer that recognizes the value of a diverse workforce. All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, genetic information, or any other criteria protected by federal, state, or local law.Accessibility: If you need an accommodation as part of the employment process, please contact Human Resources at:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.View your Equal Employment Opportunity rights under the law:
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As part of the Business Acquisition Department, the Marketing Manager’s primary role is to lead marketing support services to acquire new business and to ensure effective and timely company communications.Essential Functions
Primary Responsibilities
Develop the individuals on the marketing team, providing them with opportunities for learning, increased responsibility, teamwork, growth in company/industry understanding, feedback and recognition.Set goals and objectives for the marketing team, and oversee and measure marketing team workflow to best meet department and company objectives.Lead the creation and implementation of the marketing plan, including research/analysis, strategy, budget, communications and promotions program and proposals/presentations - in support of the company strategic plan/direction.Direct gap identification between client perception of the Balfour Beatty Construction brand and that which is desired, and creating/implementing branding strategies.Marketing Plan
Guide the marketing planning process.Communicate the plan with and gain buy-in/commitment from the Leadership Team.Implement and/or delegate implementation of plan components; monitor and measure progress.Proposals
Develop strip-out for proposals.Participate in strategy development.Coordinate with various proposal team members to obtain required information.Proofread and edit proposals.Create professional, creative layout and design for proposals by incorporating a balance of images, graphics, copy, and white space; include theme statements, features/benefits.Provide quality reviews of proposals prepared by self and others.Review/Approvals
Advise, review and/or approve: press releases, employee newsletter/internal communications, brochures, advertising, direct mail, awards, photography, website, exhibit booth materials, survey management activities, proposals, presentation materials, etc.Technology
Be proficient in page layout, presentation, word processing, graphics and Business Tracker /CRM software and systems and ensure staff proficiency; ensure all are used to maximize our efficiency/effectiveness; maintain awareness of new technology to continually improve the work of our department.Creative Support
Make marketing creative support available for recruiting, subcontractor and special events, as well as support required by various departments.Strategic Initiatives
Lead, participate in and/or work with marketing representative in departmental initiatives such as Marketing Plan, Performance Scorecard, Boilerplate, CRM, etc.Professional Associations
Participate in professional association(s) related to role and industry; committee chair or board role.Support Other Balfour Beatty Construction Operations
Prepare and/or ensure prompt and thorough responses to sister company requests; maintain ongoing communications with sister company counterparts; primary point of contact for Corporate Communications.Perform Other Duties and Tasks as Assigned
Working Conditions
The majority of work is completed in an office.Travel to client offices or meeting sites is required.Education, Experience and Knowledge
B.S. in Business/Marketing/Communications or a related field preferred with 3 to 5 years of related experience preferred, or 7+ years of professional experience preferred.Makes decisions under tight deadlines, occasionally in the face of incomplete information.Demonstrates leadership skills with ability and willingness to face challenges, delegate and provide direction to others, and effectively address issues.Creates, manages, and revises schedules and related assignments based on priorities while considering work/life balance for self and team.Demonstrates excellent written and verbal communication and organization skills.Builds constructive and effective relationships, puts others at ease and establishes rapport; relates to all kinds of people at all levels inside and outside the organization.Acts in a manner of integrity that shows support for the company, its values, and the employees while maintaining a constant focus on meeting/exceeding customer requirements and expectations.Demonstrates proficiency using a personal computer (PC) and company communication tools, such as email, internet, and Microsoft products (e.g., Word, Excel, Office, Outlook).Strong computer skills in word processing, spreadsheet, scanning, database and presentation communication software.About Us
Balfour Beatty US is an industry-leading provider of general contracting, at-risk construction management and design-build services for public and private sector clients across the nation. Performing heavy civil and vertical construction, our teams build the unique structures and infrastructure that play an important role in how people live, work, learn and play in our communities. Our teammates have an instinctive passion for innovating that is fueled by a relentless curiosity, a drive to employ lean practices and processes and the determination to find a better way. Through Zero Harm, we are challenging the construction industry’s assumptions about safety. We believe that no level of harm should come to anyone as a result of our business.Consistently ranked among the nation’s largest building contractors by Engineering News-Record, our US business is a subsidiary of London-based Balfour Beatty plc (LSE: BBY).Balfour Beatty is an equal opportunity employer that recognizes the value of a diverse workforce. All qualified individuals will receive consideration for employment without regard to race, color, age, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, genetic information, or any other criteria protected by federal, state, or local law.Accessibility: If you need an accommodation as part of the employment process, please contact Human Resources at:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.View your Equal Employment Opportunity rights under the law:
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