Director of Sales

The Director of Sales is responsible for managing occupancy development of the community, actively marketing the community by networking in the local community with residents, families, discharge planners, social service workers, local community business organizations and other referral sources.

Essential Functions:

Maintains a high level of occupancy

Maintains up-to-date records of all communication with prospective customers using the appropriate lead management system specified by the Regional Dir. of Sales and Marketing

Oversees the tracking of prospective customers from initial contact through to close and move-in

Possesses and maintains a strong knowledge of the community, its benefits, and the services provided

Possesses and maintains a strong knowledge of all competitors’ unique selling points, services provided, and rates

Builds and maintains a positive and trusting relationship with prospects through listening and understanding needs and asking questions to acquire more information about specific situations

Remains current on unit status and vacancy map

Introduces prospective residents and family members to associates, as well as other residents providing opportunities for them to experience the benefits and warmth of the community

Guides the prospect to make the decision that best fits their individual needs

Attempts to close early and often

Is able to overcome objections and close the sale

Meets sales, phone out, and appointment standards on a consistent basis

Provides regular reports to the Dir. of Sales & Marketing regarding sales achievements, status of interested prospects, and implementation of the marketing plan

Provides the family with all move-in paperwork and ensures that it is completed and returned within the specific time frame prior to move-in

Works with the Dir. of Resident Care, Dir. of Assisted Living, or Dir. of Memory Care to schedule an assessment with the resident as required

Informs all associates of the pending move-in date and the necessary information about the resident

Assists the resident and their family with the transition process through ongoing communication, sensitivity

Provides direction and support to other sales staff in achieving and exceeding the community’s sales and move-in goals

Works with the Dir. of Sales & Marketing (if applicable) to establish an exchange of information on inventory and other sales issues in order to anticipate and prioritize fast resale of cancelled contracts

Maintains and protects confidentiality of resident information

Carries out other duties as assigned by Dir. of Sales & Marketing or Executive Director including any on-call responsibility and MOD requirements

Attends required community meetings and completes required reports in a neat and timely manner

Availability to work evenings and weekends if necessary

Qualifications/Skills/Educational Requirements:

Bachelor’s Degree in related field required

Proven sales track record; effective selling and closing skills

Two (2) years in the senior sales and marketing environment

Public relations experience preferred

Strong leadership skills with a minimum of two (2) years experience in supervising and management

One to two years related experience and/or training or equivalent combination of education and experience

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