Amazon.com Services LLC
Marketing Manager, Lifecycle, Prime Video
Amazon.com Services LLC, Culver City, California, United States, 90232
Minimum Qualifications:
4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience in partnership and product marketing
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel, and Jack Ryan, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom.
PV is seeking a highly motivated, results-oriented Customer Lifecycle Marketing Manager. This person will have a passion for building marketing strategies moving PV customers from one part of their lifecycle to another, including bringing in new PV customers, engaging existing PV customers, and creating PV advocates from our most passionate customers. The ideal candidate will possess bar-raising capabilities in managing difficult marketing-focused initiative component(s) where the business problem/opportunity and marketing objective is well-defined.
Reporting to the Head of Lifecycle Marketing, this person will manage a major business-wide program end-to-end, including driving weekly working group forums, building experimentation roadmaps, obtaining prioritizations, and providing guidance to international teams. They will also own an evergreen paid media program, including investment management and reporting.
Key Job Responsibilities:
Lifecycle Management: Help define lifecycle cohort marketing strategies and ensure a seamless and engaging customer experience. Work with stakeholder teams to execute plans and experiments.
Customer Insights & Analysis: Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain insight into customer behavior, identify at-risk segments, and develop targeted marketing campaigns.
Campaign Management: Plan and manage multi-channel campaigns across paid, owned, and earned marketing channels.
Cross-functional Collaboration: Work closely with product, integrated marketing, and business intelligence teams to align on cross-functional efforts to move customers. Drive regular cross-functional working group meetings.
Performance Tracking: Monitor and report on the effectiveness of customer lifecycle initiatives and an evergreen media program.
Product/tech Enhancement: Influence PV Product/tech team roadmaps on where we would lean into automation, personalization, and curation.
A Day in the Life:
Experience managing external partners to develop marketing programs.
Experience presenting ideas to various levels of an organization to gain support for initiatives.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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4+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience in partnership and product marketing
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel, and Jack Ryan, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom.
PV is seeking a highly motivated, results-oriented Customer Lifecycle Marketing Manager. This person will have a passion for building marketing strategies moving PV customers from one part of their lifecycle to another, including bringing in new PV customers, engaging existing PV customers, and creating PV advocates from our most passionate customers. The ideal candidate will possess bar-raising capabilities in managing difficult marketing-focused initiative component(s) where the business problem/opportunity and marketing objective is well-defined.
Reporting to the Head of Lifecycle Marketing, this person will manage a major business-wide program end-to-end, including driving weekly working group forums, building experimentation roadmaps, obtaining prioritizations, and providing guidance to international teams. They will also own an evergreen paid media program, including investment management and reporting.
Key Job Responsibilities:
Lifecycle Management: Help define lifecycle cohort marketing strategies and ensure a seamless and engaging customer experience. Work with stakeholder teams to execute plans and experiments.
Customer Insights & Analysis: Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain insight into customer behavior, identify at-risk segments, and develop targeted marketing campaigns.
Campaign Management: Plan and manage multi-channel campaigns across paid, owned, and earned marketing channels.
Cross-functional Collaboration: Work closely with product, integrated marketing, and business intelligence teams to align on cross-functional efforts to move customers. Drive regular cross-functional working group meetings.
Performance Tracking: Monitor and report on the effectiveness of customer lifecycle initiatives and an evergreen media program.
Product/tech Enhancement: Influence PV Product/tech team roadmaps on where we would lean into automation, personalization, and curation.
A Day in the Life:
Experience managing external partners to develop marketing programs.
Experience presenting ideas to various levels of an organization to gain support for initiatives.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position will remain posted until filled. Applicants should apply via our internal or external career site.
#J-18808-Ljbffr