WPS Health Solutions
Creative Director
WPS Health Solutions, Madison, Wisconsin, us, 53774
Who We AreWPS Health Solutions is a leading not-for-profit health insurer and federal government contractor headquartered in Wisconsin. WPS offers health insurance plans for individuals, families, seniors, and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS Health Solutions has been making health care easier for the people we serve for more than 75 years. Proud to be military and veteran-ready.Culture Drives Our SuccessWPS’ Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an inclusive and empowering employee experience. We recognize the benefits of Diversity, Equity, and Inclusion as an investment in our workforce—both current and future—to effectively seek, leverage, and include diverse perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.Role Snapshot:
The Creative Director will be a key leader on the Marketing Communications team providing direction to the team of copywriters, art directors, designers, and multi-media individuals to ensure all marketing materials adhere to the brand standards. The Creative Director will work closely with the Marketing Director, Content Strategy Director, and the VP of Marketing to create and execute marketing plans to support all areas of the WPS business including the Health Plan, Government Services, Data Logistics, and New Ventures. The Creative Director will manage WPS websites to ensure they are updated in the new branding, are refreshed frequently with compelling marketing content, and help enhance the customer experience.How do I know this opportunity is right for me? If you:Leadership & Creative Direction:
Lead the creative department by developing and articulating a clear creative vision for each project, ensuring alignment with client objectives and brand guidelines. Mentor and guide the creative team providing consistent feedback and support to enhance their work. Serve as the primary creative decision-maker, ensuring that all creative output is innovative, effective, and meets high-quality standards.Campaign Strategy & Execution:
Work closely with the Marketing/Communication team to understand objectives, ensuring that creative strategies are developed and aligned with overall campaign goals. Lead creative brainstorming sessions to generate fresh, impactful ideas that resonate with client target audiences. Oversee the development of creative assets across multiple channels (digital, print, video, web), ensuring that all deliverables are produced on time and within scope. Ensure brand consistency across all client campaigns by maintaining and enforcing brand guidelines, while also contributing to the development of new branding initiatives.Quality Control & Creative Standards:
Own the quality of all creative deliverables. Review and approve all final creative assets, ensuring they meet both client expectations and internal quality benchmarks. Take responsibility for the timely delivery of all creative projects, coordinating with the PM to ensure that deadlines are realistic and achievable. Provide ongoing feedback during the production process to refine work and guide the team towards exceptional results.Team Development & Leadership:
Foster a positive and collaborative environment within the creative team, promoting open communication, creativity, and accountability. Provide ongoing mentorship and professional development opportunities for the creative team, helping them grow their skills and advance in their careers. Lead by example, setting high standards for creativity, work ethic, and collaboration across the department.What will I gain from this role?Head brand campaigns, including submitting ideas for projects and overseeing the development of all creative content.Supervise all work completed by the creative department.Work with executives and other creative leaders to set project deadlines and content goals.Present project information, including deadlines and budgets, to executives and clients.Recruit and train team leads and managers.Oversee the creative budget.Minimum Qualifications:Bachelor’s degree in Marketing, Communication, English, or a related field or equivalent post high school and/or related work experience.Experience leading and developing creative teams.10 years of proven experience as a Creative Director or in a senior creative leadership role, preferably within a marketing or creative agency.Preferred Qualifications:Strong portfolio showcasing creative projects across various mediums, with a focus on branding, digital campaigns, and web development.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).Strong knowledge of project management software and the ability to manage workflows, deadlines, and resource allocation.Excellent communication skills and the ability to collaborate with cross-functional teams.Proven track record of managing and mentoring creative teams, with a focus on delivering high-quality, innovative work.Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.Copywriting background.Remote Work Requirements:Wired (ethernet cable) internet connection from your router to your computer.High speed cable or fiber internet.Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at
https://speedtest.net ).Please review
Remote Worker FAQs
for additional information.Salary Range:$140,000 - $170,000The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills and experience.Work Location:We are a remote-first organization and offer remote work in the following approved states:Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin.Benefits:Remote work option available.Performance bonus and/or merit increase opportunities.401(k) with dollar-per-dollar match up to 6% of salary (100% vested immediately).Competitive paid time off.Health insurance, dental insurance, and telehealth services start DAY 1.Employee Resource Groups.Professional and Leadership Development Programs.Review additional benefits: ( https://www.wpshealthsolutions.com/careers/fulltime_benefits.shtml ).Sign up for Job AlertsFOLLOW US!InstagramLinkedInFacebookWPS Health BlogEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities.The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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The Creative Director will be a key leader on the Marketing Communications team providing direction to the team of copywriters, art directors, designers, and multi-media individuals to ensure all marketing materials adhere to the brand standards. The Creative Director will work closely with the Marketing Director, Content Strategy Director, and the VP of Marketing to create and execute marketing plans to support all areas of the WPS business including the Health Plan, Government Services, Data Logistics, and New Ventures. The Creative Director will manage WPS websites to ensure they are updated in the new branding, are refreshed frequently with compelling marketing content, and help enhance the customer experience.How do I know this opportunity is right for me? If you:Leadership & Creative Direction:
Lead the creative department by developing and articulating a clear creative vision for each project, ensuring alignment with client objectives and brand guidelines. Mentor and guide the creative team providing consistent feedback and support to enhance their work. Serve as the primary creative decision-maker, ensuring that all creative output is innovative, effective, and meets high-quality standards.Campaign Strategy & Execution:
Work closely with the Marketing/Communication team to understand objectives, ensuring that creative strategies are developed and aligned with overall campaign goals. Lead creative brainstorming sessions to generate fresh, impactful ideas that resonate with client target audiences. Oversee the development of creative assets across multiple channels (digital, print, video, web), ensuring that all deliverables are produced on time and within scope. Ensure brand consistency across all client campaigns by maintaining and enforcing brand guidelines, while also contributing to the development of new branding initiatives.Quality Control & Creative Standards:
Own the quality of all creative deliverables. Review and approve all final creative assets, ensuring they meet both client expectations and internal quality benchmarks. Take responsibility for the timely delivery of all creative projects, coordinating with the PM to ensure that deadlines are realistic and achievable. Provide ongoing feedback during the production process to refine work and guide the team towards exceptional results.Team Development & Leadership:
Foster a positive and collaborative environment within the creative team, promoting open communication, creativity, and accountability. Provide ongoing mentorship and professional development opportunities for the creative team, helping them grow their skills and advance in their careers. Lead by example, setting high standards for creativity, work ethic, and collaboration across the department.What will I gain from this role?Head brand campaigns, including submitting ideas for projects and overseeing the development of all creative content.Supervise all work completed by the creative department.Work with executives and other creative leaders to set project deadlines and content goals.Present project information, including deadlines and budgets, to executives and clients.Recruit and train team leads and managers.Oversee the creative budget.Minimum Qualifications:Bachelor’s degree in Marketing, Communication, English, or a related field or equivalent post high school and/or related work experience.Experience leading and developing creative teams.10 years of proven experience as a Creative Director or in a senior creative leadership role, preferably within a marketing or creative agency.Preferred Qualifications:Strong portfolio showcasing creative projects across various mediums, with a focus on branding, digital campaigns, and web development.Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).Strong knowledge of project management software and the ability to manage workflows, deadlines, and resource allocation.Excellent communication skills and the ability to collaborate with cross-functional teams.Proven track record of managing and mentoring creative teams, with a focus on delivering high-quality, innovative work.Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.Copywriting background.Remote Work Requirements:Wired (ethernet cable) internet connection from your router to your computer.High speed cable or fiber internet.Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at
https://speedtest.net ).Please review
Remote Worker FAQs
for additional information.Salary Range:$140,000 - $170,000The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills and experience.Work Location:We are a remote-first organization and offer remote work in the following approved states:Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin.Benefits:Remote work option available.Performance bonus and/or merit increase opportunities.401(k) with dollar-per-dollar match up to 6% of salary (100% vested immediately).Competitive paid time off.Health insurance, dental insurance, and telehealth services start DAY 1.Employee Resource Groups.Professional and Leadership Development Programs.Review additional benefits: ( https://www.wpshealthsolutions.com/careers/fulltime_benefits.shtml ).Sign up for Job AlertsFOLLOW US!InstagramLinkedInFacebookWPS Health BlogEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities.The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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