Marketo, an Adobe Company
Sr. Analyst, Marketing Analytics and Solutions
Marketo, an Adobe Company, San Jose, California, United States, 95199
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityThe Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing initiatives. The group closely partners with product marketing, paid media, business unit leaders, and other corporate functions to enhance understanding of our customers and their digital journey.The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments. We create tools, frameworks, and deep insights that inform marketing strategies and track performance of marketing campaigns against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.What you'll DoIn this role, you will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels (Meta, YouTube, TikTok, etc.). This role will work closely with cross-functional teams to:Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.Perform content & audience level analysis, build full-funnel content measurement framework to understand ‘what contents are performing best to which audience segments?’Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.Work with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.What you need to succeed7+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.7+ years of working experience using SQL, Excel, Tableau, and/or Power BI. R & Python knowledge are preferred.Understanding of the data science models used for measuring marketing incrementality, e.g. multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc.Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.Flexibility in priority shifts and fast iterations/agile working environment.Strong problem-solving skills, and ability to structure problems into an analytics plan.
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Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!The OpportunityThe Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing initiatives. The group closely partners with product marketing, paid media, business unit leaders, and other corporate functions to enhance understanding of our customers and their digital journey.The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments. We create tools, frameworks, and deep insights that inform marketing strategies and track performance of marketing campaigns against expectations. The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.What you'll DoIn this role, you will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels (Meta, YouTube, TikTok, etc.). This role will work closely with cross-functional teams to:Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.Perform content & audience level analysis, build full-funnel content measurement framework to understand ‘what contents are performing best to which audience segments?’Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.Work with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.What you need to succeed7+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.7+ years of working experience using SQL, Excel, Tableau, and/or Power BI. R & Python knowledge are preferred.Understanding of the data science models used for measuring marketing incrementality, e.g. multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc.Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.Flexibility in priority shifts and fast iterations/agile working environment.Strong problem-solving skills, and ability to structure problems into an analytics plan.
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