Tbwa Chiat/Day Inc
Senior Portfolio Analyst
Tbwa Chiat/Day Inc, San Mateo, California, United States, 94409
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Team –
Portfolio Strategy and Franchise Development // Office of Product Management // PlayStation StudiosThe
Senior Portfolio Analyst
will be responsible for providing data-driven insights that inform strategic investment decisions for the portfolio. You’ll help evaluate titles based on market attractiveness, commercial potential, profitability, and portfolio fit. You’ll collaborate with data, consumer insights, user research, product management, and other teams to gather qualitative and quantitative insights that validate new concepts and assess its contribution to the overall portfolio.Key Responsibilities
Develop a comprehensive understanding of our target audience and the competitive landscape across all genres and platforms, conducting in-depth motivation profiling to effectively analyze the market.Evaluate new game pitches for commercial and portfolio fit.Assess and size the addressable market for potential new game concepts and evaluate their resonance and feature differentiation.Evaluate incrementality to the portfolio and strategic contribution.Analyze business model market trends and assess implications to future new game concepts.Create in-depth competitor tear downs, detailing current strategies, market positioning, and product evaluations.Maintain an in-depth knowledge of designated markets and trends through reading reports, market research, and conducting frequent game reviews of competitor products.Qualifications
8+ years’ experience in product management in the gaming industry.Deep understanding of game mechanics, player engagement, and user experience to evaluate new game concepts and their commercial viability.Ability to analyze market trends, competitive landscapes, and player preferences to identify opportunities and threats.Detailed-oriented, organized, and customer-centric mindset.Passion for innovation and pushing the boundaries of creative possibilities.At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.The estimated base pay range for this role is listed below.$167,200 - $250,800 USDEqual Opportunity Statement:Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr
Portfolio Strategy and Franchise Development // Office of Product Management // PlayStation StudiosThe
Senior Portfolio Analyst
will be responsible for providing data-driven insights that inform strategic investment decisions for the portfolio. You’ll help evaluate titles based on market attractiveness, commercial potential, profitability, and portfolio fit. You’ll collaborate with data, consumer insights, user research, product management, and other teams to gather qualitative and quantitative insights that validate new concepts and assess its contribution to the overall portfolio.Key Responsibilities
Develop a comprehensive understanding of our target audience and the competitive landscape across all genres and platforms, conducting in-depth motivation profiling to effectively analyze the market.Evaluate new game pitches for commercial and portfolio fit.Assess and size the addressable market for potential new game concepts and evaluate their resonance and feature differentiation.Evaluate incrementality to the portfolio and strategic contribution.Analyze business model market trends and assess implications to future new game concepts.Create in-depth competitor tear downs, detailing current strategies, market positioning, and product evaluations.Maintain an in-depth knowledge of designated markets and trends through reading reports, market research, and conducting frequent game reviews of competitor products.Qualifications
8+ years’ experience in product management in the gaming industry.Deep understanding of game mechanics, player engagement, and user experience to evaluate new game concepts and their commercial viability.Ability to analyze market trends, competitive landscapes, and player preferences to identify opportunities and threats.Detailed-oriented, organized, and customer-centric mindset.Passion for innovation and pushing the boundaries of creative possibilities.At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.The estimated base pay range for this role is listed below.$167,200 - $250,800 USDEqual Opportunity Statement:Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
#J-18808-Ljbffr