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MERGE

Sr. Director, Analytics

MERGE, Atlanta, Georgia, United States, 30383


Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development.

As our Sr. Director, Analytics, you will…

Spearhead our analytics and measurement initiatives to enhance the effectiveness of our clients' media and digital investments. Reporting to the SVP of Analytics, you will be responsible for driving the implementation of analytics frameworks, media, website and app performance measurement, and data-driven insights to improve user experiences and marketing performance.

Analytics Strategy & Implementation

Develop and execute analytics strategies across client portfolios, focusing on media, website and app performance, conversion optimization, A/B testing, and measurement planning.

Oversee the implementation and configuration of tagging and tracking for digital properties to ensure accurate data collection and reporting.

Lead the creation of insights and actionable recommendations based on data analysis to support business objectives, enhance user experiences, and improve digital performance.

Collaborate with cross-functional teams, including digital experience, media, performance marketing, and creative, to integrate analytics insights into broader client strategies.

Client Consulting & Delivery

Partner with client teams to understand business goals and translate them into analytics initiatives, focusing on data-driven decision-making to optimize marketing performance and user journeys.

Develop and present data-backed recommendations, performance dashboards, and business cases to senior clients, ensuring insights are aligned with broader marketing and business goals.

Support the development of analytics deliverables, including client presentations, reporting frameworks, and performance analyses.

Team Leadership & Development

Lead, mentor, and grow a team of analytics professionals, fostering a culture of innovation, collaboration, and continuous learning.

Facilitate skill development and knowledge sharing across the team, ensuring alignment with the latest technologies, analytics tools, and industry best practices.

Establish processes and workflows to enable efficient delivery of analytics projects and continuous improvement in team performance.

Analytics Product Development & Innovation

Contribute to the refinement and evolution of analytics service offerings, staying current with industry trends, emerging technologies, and client needs.

Drive the development of new analytics tools, frameworks, and methodologies to improve data collection, visualization, and actionable insights.

Business Development & Client Growth

Support the business development team in scoping, pricing, and pitching analytics services to prospective clients.

Identify opportunities to expand analytics engagements within existing client relationships, focusing on deepening partnerships and growing revenue through value-added insights and services.

Thought Leadership & Industry Expertise

Serve as a thought leader on digital analytics, staying informed on emerging trends, technologies, and best practices within the analytics, digital marketing, and MarTech landscape.

Build strong relationships with clients, acting as a trusted advisor on data analytics, measurement strategies, and performance optimization.

These are the qualifications we're looking for

10-12 years of experience in digital analytics, marketing analytics, or a related field, with a track record of delivering data-driven strategies to optimize digital performance

Bachelor's degree in Marketing, Data Science, Business, or a related field; Master's degree preferred

Proven ability to lead website and app analytics initiatives, including tagging implementation, measurement planning, data collection, and performance optimization

Strong ability to translate complex data findings into actionable business insights, communicating effectively with both technical and non-technical stakeholders

Leadership experience managing, mentoring, and growing a team of analytics professionals

Excellent project management skills, with the ability to handle multiple client engagements and deadlines simultaneously

Hands-on experience with MarTech platforms (e.g., Adobe, SFMC) and familiarity with digital marketing channels (e.g., web, mobile, search, social, email)

Experience with visualization tools (e.g., Tableau, Power BI) and data analysis techniques to provide clear and compelling insights

Excellent communication and presentation skills for effectively engaging clients and stakeholders

At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is

$130,000 - $156,000

based on the individual's skills, experience, qualifications, location, and other relevant factors.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

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