Creative Services Director

The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.

Responsibilities:

Provides leadership for the promotions team

Makes decisions regarding hiring, evaluation, promotion and termination of employees

Develops and executes promotions strategies to enhance station competitiveness

Manages and leads the department to create new and profitable events

Manages recruitment and development of talented promotions team members

Prepares budgets and approves budget expenditures

Resolves customer complaints regarding promotions

Plans and directs staffing, training, and performance evaluations to develop and control promotions programs

Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site

Creates and reviews operational records and reports to assess the efficacy of promotions

Creates client promotions and promotional proposals with members of the Programming and Sales teams

Performs other duties as assigned

Requirements & Skills:

Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

Fluency in English

Excellent communication skills, both oral and written

Minimum five years’ experience in media promotions

Valid driver’s license with an acceptable driving record

Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance

Experience establishing long-range objectives and specifying the strategies and actions to achieve them

Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills

Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

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