Yamibuy
Sr. Makreting Specialist
Yamibuy, Brea, California, United States, 92631
Brea, United States
| Posted on 10/28/2024In this role, you will lead the strategy development and execution for Yami’s
lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.About Yami:Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.Benefits & Compensation:401(k) matchingHealth, dental, and vision insurancePaid time off (vacation, sick days, and holidays)$65K-80KOn-site gym and game roomsEmployee discountsComplimentary coffee and snacksJob Responsibilities:Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channelsDevelop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger)Create Yami-branded content tailored to various customer segmentsAnalyze customer cohorts and segments to drive growth and optimize campaignsDesign and test campaigns and templates that align content with customer preferencesTrack, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagementQualifications:Bachelor’s degreeIn-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices3+ years of experience in a retention, marketing operations, or lifecycle marketing roleStrong dedication to enhancing customer experience with a clear understanding of Yami’s core customer baseExceptional attention to detail and strong interpersonal skillsExperience with
Iterable
or similar marketing platforms preferredSelf-motivated with the ability to work independentlyBilingual in Mandarin
#J-18808-Ljbffr
| Posted on 10/28/2024In this role, you will lead the strategy development and execution for Yami’s
lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.About Yami:Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.Benefits & Compensation:401(k) matchingHealth, dental, and vision insurancePaid time off (vacation, sick days, and holidays)$65K-80KOn-site gym and game roomsEmployee discountsComplimentary coffee and snacksJob Responsibilities:Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channelsDevelop and execute iterative testing strategies to improve customer experience continuously (e.g. Email Trigger)Create Yami-branded content tailored to various customer segmentsAnalyze customer cohorts and segments to drive growth and optimize campaignsDesign and test campaigns and templates that align content with customer preferencesTrack, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagementQualifications:Bachelor’s degreeIn-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices3+ years of experience in a retention, marketing operations, or lifecycle marketing roleStrong dedication to enhancing customer experience with a clear understanding of Yami’s core customer baseExceptional attention to detail and strong interpersonal skillsExperience with
Iterable
or similar marketing platforms preferredSelf-motivated with the ability to work independentlyBilingual in Mandarin
#J-18808-Ljbffr