Hologic, Inc.
Director, Marketing AI & Connected Health
Hologic, Inc., Marlborough, Massachusetts, us, 01752
Director, Marketing AI & Connected Health
United StatesMarlborough, MA, United StatesThe Director of Marketing will be an individual contributor role responsible for developing, implementing, and managing marketing strategies to promote Hologic’s products and services. This role requires a strategic thinker with a proven track record in product launches, capable of technical understanding, and driving brand growth.Key Responsibilities:Strategic Planning and Execution:
Develop and implement comprehensive marketing strategies that align with company goals and objectives.Oversee the creation and execution of marketing campaigns, including digital, print, and social media initiatives.
Team Mindset:
Ensure the successful execution of marketing plans.Foster a collaborative and innovative team environment.
Brand Management:
Ensure consistent brand messaging across all marketing channels.Manage brand positioning and ensure the company’s voice and image are maintained.
Market Research and Analysis:
Conduct market research to identify new opportunities and trends.Analyze marketing data and metrics to measure the effectiveness of campaigns and strategies.
Budget Management:
Develop and manage the marketing budget, ensuring effective allocation of resources.Monitor and report on the financial performance of marketing initiatives.
Partnerships and Collaborations:
Build and maintain relationships with external partners, vendors, and agencies.Negotiate contracts and agreements to secure advantageous terms.
Content Development:
Oversee content creation for various marketing materials, including websites, brochures, and advertising.Ensure content is engaging, accurate, and aligned with brand guidelines.
Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).Minimum of [5+] years of experience in marketing, with at least [5+] years in a similar role.Proven track record of successful marketing campaigns and brand management.Strong analytical skills and experience with market research and data analysis.Excellent communication and interpersonal skills.Proficiency in digital marketing tools and platforms.Ability to work in a fast-paced, dynamic environment.Additional Info:The annualized base salary range for this role is $140,000 to $200,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.Agency And Third Party Recruiter Notice:Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
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United StatesMarlborough, MA, United StatesThe Director of Marketing will be an individual contributor role responsible for developing, implementing, and managing marketing strategies to promote Hologic’s products and services. This role requires a strategic thinker with a proven track record in product launches, capable of technical understanding, and driving brand growth.Key Responsibilities:Strategic Planning and Execution:
Develop and implement comprehensive marketing strategies that align with company goals and objectives.Oversee the creation and execution of marketing campaigns, including digital, print, and social media initiatives.
Team Mindset:
Ensure the successful execution of marketing plans.Foster a collaborative and innovative team environment.
Brand Management:
Ensure consistent brand messaging across all marketing channels.Manage brand positioning and ensure the company’s voice and image are maintained.
Market Research and Analysis:
Conduct market research to identify new opportunities and trends.Analyze marketing data and metrics to measure the effectiveness of campaigns and strategies.
Budget Management:
Develop and manage the marketing budget, ensuring effective allocation of resources.Monitor and report on the financial performance of marketing initiatives.
Partnerships and Collaborations:
Build and maintain relationships with external partners, vendors, and agencies.Negotiate contracts and agreements to secure advantageous terms.
Content Development:
Oversee content creation for various marketing materials, including websites, brochures, and advertising.Ensure content is engaging, accurate, and aligned with brand guidelines.
Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).Minimum of [5+] years of experience in marketing, with at least [5+] years in a similar role.Proven track record of successful marketing campaigns and brand management.Strong analytical skills and experience with market research and data analysis.Excellent communication and interpersonal skills.Proficiency in digital marketing tools and platforms.Ability to work in a fast-paced, dynamic environment.Additional Info:The annualized base salary range for this role is $140,000 to $200,000 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.Agency And Third Party Recruiter Notice:Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
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