Lee & Associates of Eastern Pennsylvania
Vice President of Marketing & Research – Raleigh-Durham, NC
Lee & Associates of Eastern Pennsylvania, Durham, North Carolina, United States, 27703
Vice President of Marketing & Research – Raleigh-Durham, NC
Position Summary:
We are seeking a dynamic and strategic Vice President of Marketing and Research to join our team. This executive will be responsible for overseeing the marketing strategies and research initiatives that drive growth, enhance brand presence, and position our firm as a leader in the commercial real estate industry. The ideal candidate will have a deep understanding of market trends, data analytics, and marketing best practices, along with a proven track record of developing and executing effective marketing campaigns and leading teams.Key Responsibilities:Develop and Execute Marketing Strategies:
Lead the creation and implementation of comprehensive marketing plans to increase brand awareness, attract new clients, and support business growth. Oversee digital marketing, social media, advertising, public relations, and content marketing efforts.Market Research and Analysis:
Direct the research team to gather, analyze, and interpret data on market trends, property values, competitive landscape, and consumer behavior. Utilize data-driven insights to inform marketing strategies, business development, and investment decisions.Brand Management:
Ensure consistency and strength of the firm’s brand across all channels. Develop and execute strategies to enhance the company’s reputation and market positioning.Lead Generation and Client Engagement:
Develop and implement targeted marketing campaigns to generate leads, retain existing clients, and support the sales team in achieving revenue goals.Team Leadership and Development:
Manage and mentor a team of marketing and research professionals. Set performance goals, provide regular feedback, and create opportunities for professional growth and development.Collaboration and Communication:
Work closely with executive leadership, brokers, and other departments to align marketing and research efforts with business objectives. Represent the company at industry events, conferences, and client meetings.Budget Management:
Oversee the marketing and research budget, ensuring efficient allocation of resources to maximize ROI.Innovation and Continuous Improvement:
Stay abreast of industry trends, emerging technologies, and best practices. Identify opportunities to innovate and improve marketing and research strategies.Qualifications:Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field; MBA or related advanced degree preferred.8+ years of experience in marketing, market research, or a related role, with at least 3-5 years in a leadership position, preferably in the commercial real estate sector.Proven track record of developing and executing successful marketing strategies and campaigns.Strong analytical skills and experience with data-driven decision-making.Excellent communication, presentation, and interpersonal skills.Ability to lead and inspire a team, with experience in managing and developing high-performing teams.Strong understanding of digital marketing tools, CRM systems, and analytics platforms.Knowledge of the Triangle commercial real estate market is highly preferred.Why Join Us?Be a part of a leading commercial real estate firm with a strong reputation and significant growth potential.Opportunity to make a significant impact on the company’s growth and success.Competitive salary, performance-based bonuses, and comprehensive benefits package.Collaborative, innovative, and supportive in-office work environment.
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Position Summary:
We are seeking a dynamic and strategic Vice President of Marketing and Research to join our team. This executive will be responsible for overseeing the marketing strategies and research initiatives that drive growth, enhance brand presence, and position our firm as a leader in the commercial real estate industry. The ideal candidate will have a deep understanding of market trends, data analytics, and marketing best practices, along with a proven track record of developing and executing effective marketing campaigns and leading teams.Key Responsibilities:Develop and Execute Marketing Strategies:
Lead the creation and implementation of comprehensive marketing plans to increase brand awareness, attract new clients, and support business growth. Oversee digital marketing, social media, advertising, public relations, and content marketing efforts.Market Research and Analysis:
Direct the research team to gather, analyze, and interpret data on market trends, property values, competitive landscape, and consumer behavior. Utilize data-driven insights to inform marketing strategies, business development, and investment decisions.Brand Management:
Ensure consistency and strength of the firm’s brand across all channels. Develop and execute strategies to enhance the company’s reputation and market positioning.Lead Generation and Client Engagement:
Develop and implement targeted marketing campaigns to generate leads, retain existing clients, and support the sales team in achieving revenue goals.Team Leadership and Development:
Manage and mentor a team of marketing and research professionals. Set performance goals, provide regular feedback, and create opportunities for professional growth and development.Collaboration and Communication:
Work closely with executive leadership, brokers, and other departments to align marketing and research efforts with business objectives. Represent the company at industry events, conferences, and client meetings.Budget Management:
Oversee the marketing and research budget, ensuring efficient allocation of resources to maximize ROI.Innovation and Continuous Improvement:
Stay abreast of industry trends, emerging technologies, and best practices. Identify opportunities to innovate and improve marketing and research strategies.Qualifications:Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field; MBA or related advanced degree preferred.8+ years of experience in marketing, market research, or a related role, with at least 3-5 years in a leadership position, preferably in the commercial real estate sector.Proven track record of developing and executing successful marketing strategies and campaigns.Strong analytical skills and experience with data-driven decision-making.Excellent communication, presentation, and interpersonal skills.Ability to lead and inspire a team, with experience in managing and developing high-performing teams.Strong understanding of digital marketing tools, CRM systems, and analytics platforms.Knowledge of the Triangle commercial real estate market is highly preferred.Why Join Us?Be a part of a leading commercial real estate firm with a strong reputation and significant growth potential.Opportunity to make a significant impact on the company’s growth and success.Competitive salary, performance-based bonuses, and comprehensive benefits package.Collaborative, innovative, and supportive in-office work environment.
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