Scopely
Director of Product, Growth - WWE Champions
Scopely, California, Missouri, United States, 65018
Scopely is looking for a Director, Product Growth to join our industry leading game, WWE Champions on a remote U.S. basis.At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the gaming industry, connecting millions of people around the world daily.What You’ll Do
The Director of Growth is a key role responsible for driving audience growth. You will set strategies and lead a team of cross-functional experts to deliver features, content, and improvements that optimize the user experience. You will play a pivotal role in connecting the marketing strategy to the product strategy to ensure we attract even more players to the universe of WWE Champions, and retain them once they join.You will partner with the marketing department to drive a player-centric marketing and product strategy that delivers healthy and sustainable active player and revenue growth. A focus on identifying opportunities to expand the audience through traditional and non-traditional avenues while leading product improvements within the game that add value to players is vital.Success in this role will be evaluated by showing a healthy new audience and DAU growth while enabling successful marketing KPI results.Collaborate with Analytics and User Research teams to conduct quantitative and qualitative research and analysis to identify user pain points and product opportunities, define product roadmap and set feature priorities.Collaborate with the Marketing department to develop a deep understanding of the marketing ecosystem to create product features to drive marketing efficiency, user and revenue growth.Engage with Product Directors dedicated to longer-term roadmap strategy and immediate game performance to ensure our growth strategy maintains a holistic experience for our players.Own and drive projects from ideation through implementation and launch, focusing on excellent execution and results. Plan, organize, and prioritize multiple activities/projects simultaneously. This includes:Shaping community engagement strategy and impact.Evaluating CS + VIP structure and best practices.Drafting ASO methods and priorities.Liaising with UA team and communicating to broader team.Driving new install initiatives and churn prevention campaigns.Providing Growth product feedback on specs & PRDs.Building relationships with third parties (i.e. brand integrations, WWE licensor, etc.).Oversee Growth Product Managers and a Growth Product development pod in the product management process. This includes:Collaborate in drafting product requirement documents.Review UX/UI designers to create wireframes.Collaborate with engineering teams to investigate tech requirements and develop tech plans.Set milestones and KPIs for the team.What You’ll Need:
Proven track record of building impactful features that positively impact product KPIs.Demonstrated experience working on large, high performing, live service titles, and delivering results.Experience engaging with active communities and creating evangelists.Solid understanding of the mobile marketing ecosystem including related technologies, ad-tech, attribution, lifecycle marketing.Strong communication skills.Excellent planning and organizational skills. Experience with roadmap development preferred.Experience developing successful community-led features.Understanding of multi-platform marketing and engagement, ideally with experience on a multi-platform title in a senior role.At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!For candidates in CA, CO, NJ, NY and WA, the annual salary range is $186,300 - 291,000, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.
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The Director of Growth is a key role responsible for driving audience growth. You will set strategies and lead a team of cross-functional experts to deliver features, content, and improvements that optimize the user experience. You will play a pivotal role in connecting the marketing strategy to the product strategy to ensure we attract even more players to the universe of WWE Champions, and retain them once they join.You will partner with the marketing department to drive a player-centric marketing and product strategy that delivers healthy and sustainable active player and revenue growth. A focus on identifying opportunities to expand the audience through traditional and non-traditional avenues while leading product improvements within the game that add value to players is vital.Success in this role will be evaluated by showing a healthy new audience and DAU growth while enabling successful marketing KPI results.Collaborate with Analytics and User Research teams to conduct quantitative and qualitative research and analysis to identify user pain points and product opportunities, define product roadmap and set feature priorities.Collaborate with the Marketing department to develop a deep understanding of the marketing ecosystem to create product features to drive marketing efficiency, user and revenue growth.Engage with Product Directors dedicated to longer-term roadmap strategy and immediate game performance to ensure our growth strategy maintains a holistic experience for our players.Own and drive projects from ideation through implementation and launch, focusing on excellent execution and results. Plan, organize, and prioritize multiple activities/projects simultaneously. This includes:Shaping community engagement strategy and impact.Evaluating CS + VIP structure and best practices.Drafting ASO methods and priorities.Liaising with UA team and communicating to broader team.Driving new install initiatives and churn prevention campaigns.Providing Growth product feedback on specs & PRDs.Building relationships with third parties (i.e. brand integrations, WWE licensor, etc.).Oversee Growth Product Managers and a Growth Product development pod in the product management process. This includes:Collaborate in drafting product requirement documents.Review UX/UI designers to create wireframes.Collaborate with engineering teams to investigate tech requirements and develop tech plans.Set milestones and KPIs for the team.What You’ll Need:
Proven track record of building impactful features that positively impact product KPIs.Demonstrated experience working on large, high performing, live service titles, and delivering results.Experience engaging with active communities and creating evangelists.Solid understanding of the mobile marketing ecosystem including related technologies, ad-tech, attribution, lifecycle marketing.Strong communication skills.Excellent planning and organizational skills. Experience with roadmap development preferred.Experience developing successful community-led features.Understanding of multi-platform marketing and engagement, ideally with experience on a multi-platform title in a senior role.At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!For candidates in CA, CO, NJ, NY and WA, the annual salary range is $186,300 - 291,000, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.
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