Zeno Group
Vice President, Creator
Zeno Group, Chicago, Illinois, United States, 60290
ABOUT THE ROLE:
Zeno believes the term "influencer" no longer accurately captures the essence of today's content creators. They are artists and storytellers who produce valuable and engaging content. The term "creator" better reflects their dedication and talent.
Zeno Chicago is looking for an experienced influencer / creator marketing leader to join our growing Chicago digital team. The ideal candidate will have a strong mix of experience developing and leading influencer campaigns for B2C brands, as well as a demonstrated foundational understanding of paid and analytics, including creator whitelisting. This person will be responsible for leading multiple pieces of client business, as the day-to-day client relationship manager, primary strategist and internal team lead. The ideal candidate will excel at both strategy and execution.
As a Vice President on our team, you’ll be responsible for spearheading the development of smart, creative and authentic creator strategies for some of the agency’s top clients. This work will include leading creator campaigns across a number of social platforms, including but not limited to Instagram, TikTok, Facebook, Pinterest, YouTube and more. This person should have a masterful understanding of creator marketing—from identification, contract negotiations and partner management to platform trends, disclosures, reporting, amplification and optimization. They should be both analytical and creative. Beyond strategy, the Vice President, Influencer / Creator Marketing will also be responsible for leading a team and overseeing execution via content creation, copywriting, paid amplification and reporting in partnership with the paid media and analytics teams.
Finally, this candidate will be a leader both internally and amongst clients. The Vice President will be expected to manage 2-3 direct supervisees and contribute to the growth of our team in both business and culture. The Vice President will sit on our Digital SLT and be expected to contribute both to our new business pipeline as well as manage staffing and utilization for their account teams and contribute to our Global Creator Center of Excellence.
As a client lead, this person should have significant experience as a client relationship manager and account manager/team lead. They should thrive in a high stakes environment and be experienced at presenting and selling in ideas to senior clients and representing their workstream in an IAT. This candidate should also be comfortable and confident proactively identifying incremental opportunities with clients and leading the sell-in of those ideas. Internally, this candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
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Zeno believes the term "influencer" no longer accurately captures the essence of today's content creators. They are artists and storytellers who produce valuable and engaging content. The term "creator" better reflects their dedication and talent.
Zeno Chicago is looking for an experienced influencer / creator marketing leader to join our growing Chicago digital team. The ideal candidate will have a strong mix of experience developing and leading influencer campaigns for B2C brands, as well as a demonstrated foundational understanding of paid and analytics, including creator whitelisting. This person will be responsible for leading multiple pieces of client business, as the day-to-day client relationship manager, primary strategist and internal team lead. The ideal candidate will excel at both strategy and execution.
As a Vice President on our team, you’ll be responsible for spearheading the development of smart, creative and authentic creator strategies for some of the agency’s top clients. This work will include leading creator campaigns across a number of social platforms, including but not limited to Instagram, TikTok, Facebook, Pinterest, YouTube and more. This person should have a masterful understanding of creator marketing—from identification, contract negotiations and partner management to platform trends, disclosures, reporting, amplification and optimization. They should be both analytical and creative. Beyond strategy, the Vice President, Influencer / Creator Marketing will also be responsible for leading a team and overseeing execution via content creation, copywriting, paid amplification and reporting in partnership with the paid media and analytics teams.
Finally, this candidate will be a leader both internally and amongst clients. The Vice President will be expected to manage 2-3 direct supervisees and contribute to the growth of our team in both business and culture. The Vice President will sit on our Digital SLT and be expected to contribute both to our new business pipeline as well as manage staffing and utilization for their account teams and contribute to our Global Creator Center of Excellence.
As a client lead, this person should have significant experience as a client relationship manager and account manager/team lead. They should thrive in a high stakes environment and be experienced at presenting and selling in ideas to senior clients and representing their workstream in an IAT. This candidate should also be comfortable and confident proactively identifying incremental opportunities with clients and leading the sell-in of those ideas. Internally, this candidate should have a hands-on approach to mentoring junior teammates and driving the team collectively towards success.
#J-18808-Ljbffr