Loyalty360
Manager, AD Retail Media Measurement & Analytics
Loyalty360, Chicago, Illinois, United States, 60290
Category/Area of Expertise:
Retail MediaJob Requisition:
397925_external_USA-IL-ChicagoAddress:
USA-IL-Chicago-300 South Riverside PlazaStore Code:
Advertising Technology (5139561)
Primary PurposeAs the Manager, AD Retail Media Measurement and Analytics, you will play a pivotal role in driving growth for AD Retail Media via managing a team of data analysts and ensuring excellence in our retail media measurement, analytics, and reporting practices. Your primary responsibilities include developing comprehensive measurement frameworks for ADRM's advertiser programs in compliance with IAB's retail media measurement guidelines, and effectively analyzing and reporting on campaign impacts including closed-loop attribution for CPG vendor partners.
In this role, you will be responsible for reporting and analyzing a variety of omnichannel retail media campaigns running on both mature and emerging retail media channels. This includes the development of reporting templates, as well as mid-and post-campaign reporting, analyses, optimizations, and recommendations across the full spectrum of on-site and off-site retail media channels (sponsored product ads, display banner ads, video, social media, Digital Out-of-Home, in-store digital signage). You will help develop and drive growth for our 1P data collaboration and integration efforts through setting up data pipelines, completing QA activities, and developing dashboards for our clients. You will create, refine, and iterate on process improvements across all measurement and advanced analytics activities and drive innovation along the way.
Duties and ResponsibilitiesDrive 1P Data Collaboration efforts with CPG vendor partners via creating data pipelines and 1P data sets to be shared via data clean rooms for audience activation and closed-loop attribution measurement.Develop audience measurement plans for new and emerging ADRM products, channels, and capabilities.Drive the creation of an automated approach to sharing campaign results in real time, or as requested, for a large scale of CPG vendor partners / advertisers.Drive ongoing compliance with latest IAB retail media guidelines and relevant MRC standards.Collaborate with ADRM leadership team and 3rd party measurement partners to define ADRM's approach to measurement, analytics, and reporting.Work closely with relevant business stakeholders to identify key sales insights and analysis needed to support decision-making within the relevant functional domain.Offer expertise in the best practices of the use of data, analytics, and measurement to enhance ADRM's CPG vendor partners' business.Monitor retail media measurement, reporting and analytics landscape and trends to ensure latest enhancements incorporated into the ADRM measurement and reporting practices.Provide updates and training to the ADRM team on ongoing enhancements of ADRM measurement and reporting capabilities.Manage/mentor junior team members.Develop measurement plans and frameworks prior to campaign activation. This includes outlining key performance indicators, goals, and other measures to track performance.
Qualifications7-10+ years of experience in Retail Media Measurement and Analytics, data integrations, data clean rooms, BI tools, digital advertising campaign analytics, statistical modeling.Bachelor's degree in Statistics, Economics or any related quantitative field.Understanding of retail media measurement methodologies, standard media metrics and reporting for sponsored product ads, display banner ads, video, DOOH.Previous experience working with data from digital media platforms (e.g., DV360, Epsilon, TTD).Understanding of digital tagging, tracking, QA, and maintenance.Knowledge of Adobe Analytics, GA4, Circana, LiveRamp.Knowledge of Tableau, Power BI, or any similar dashboard products.Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation.Knowledge of ETL and data structures, data modelling e.g. data warehousing, and data marts.Knowledge of IAB retail media measurement guidelines and MRC media standards.Understanding of 1P data collaborations and onboarding practices including Data Clean Rooms.Understanding of various closed-loop retail media measurement methodologies including Halo/ Attributable sales and Incrementality measurements.Familiarity with Data Privacy regulations and best practices.Prior exposure to, and ideally the ability to write and define queries to fetch and compile data into translatable format to interact with BI tools.Licensed in SQL, Python, and other similar tools.
Preferred QualificationsIAB or other data certifications preferred.Master's degree a plus.Demonstrated collaborative skills and ability to work well within a team.Prior exposure to, and ideally the ability to write and define queries to fetch and compile data into translatable format to interact with BI tools.Ability to clearly articulate complex retail media measurement & analytics concepts and implementation approaches.Ability to manage multiple projects in various phases of ideation, execution, or delivery.Ability to work with and influence peers and senior management.Ability to work in a fast-paced and deadline-oriented environment.Self-motivated with critical attention to detail, deadlines, and reporting.
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Retail MediaJob Requisition:
397925_external_USA-IL-ChicagoAddress:
USA-IL-Chicago-300 South Riverside PlazaStore Code:
Advertising Technology (5139561)
Primary PurposeAs the Manager, AD Retail Media Measurement and Analytics, you will play a pivotal role in driving growth for AD Retail Media via managing a team of data analysts and ensuring excellence in our retail media measurement, analytics, and reporting practices. Your primary responsibilities include developing comprehensive measurement frameworks for ADRM's advertiser programs in compliance with IAB's retail media measurement guidelines, and effectively analyzing and reporting on campaign impacts including closed-loop attribution for CPG vendor partners.
In this role, you will be responsible for reporting and analyzing a variety of omnichannel retail media campaigns running on both mature and emerging retail media channels. This includes the development of reporting templates, as well as mid-and post-campaign reporting, analyses, optimizations, and recommendations across the full spectrum of on-site and off-site retail media channels (sponsored product ads, display banner ads, video, social media, Digital Out-of-Home, in-store digital signage). You will help develop and drive growth for our 1P data collaboration and integration efforts through setting up data pipelines, completing QA activities, and developing dashboards for our clients. You will create, refine, and iterate on process improvements across all measurement and advanced analytics activities and drive innovation along the way.
Duties and ResponsibilitiesDrive 1P Data Collaboration efforts with CPG vendor partners via creating data pipelines and 1P data sets to be shared via data clean rooms for audience activation and closed-loop attribution measurement.Develop audience measurement plans for new and emerging ADRM products, channels, and capabilities.Drive the creation of an automated approach to sharing campaign results in real time, or as requested, for a large scale of CPG vendor partners / advertisers.Drive ongoing compliance with latest IAB retail media guidelines and relevant MRC standards.Collaborate with ADRM leadership team and 3rd party measurement partners to define ADRM's approach to measurement, analytics, and reporting.Work closely with relevant business stakeholders to identify key sales insights and analysis needed to support decision-making within the relevant functional domain.Offer expertise in the best practices of the use of data, analytics, and measurement to enhance ADRM's CPG vendor partners' business.Monitor retail media measurement, reporting and analytics landscape and trends to ensure latest enhancements incorporated into the ADRM measurement and reporting practices.Provide updates and training to the ADRM team on ongoing enhancements of ADRM measurement and reporting capabilities.Manage/mentor junior team members.Develop measurement plans and frameworks prior to campaign activation. This includes outlining key performance indicators, goals, and other measures to track performance.
Qualifications7-10+ years of experience in Retail Media Measurement and Analytics, data integrations, data clean rooms, BI tools, digital advertising campaign analytics, statistical modeling.Bachelor's degree in Statistics, Economics or any related quantitative field.Understanding of retail media measurement methodologies, standard media metrics and reporting for sponsored product ads, display banner ads, video, DOOH.Previous experience working with data from digital media platforms (e.g., DV360, Epsilon, TTD).Understanding of digital tagging, tracking, QA, and maintenance.Knowledge of Adobe Analytics, GA4, Circana, LiveRamp.Knowledge of Tableau, Power BI, or any similar dashboard products.Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation.Knowledge of ETL and data structures, data modelling e.g. data warehousing, and data marts.Knowledge of IAB retail media measurement guidelines and MRC media standards.Understanding of 1P data collaborations and onboarding practices including Data Clean Rooms.Understanding of various closed-loop retail media measurement methodologies including Halo/ Attributable sales and Incrementality measurements.Familiarity with Data Privacy regulations and best practices.Prior exposure to, and ideally the ability to write and define queries to fetch and compile data into translatable format to interact with BI tools.Licensed in SQL, Python, and other similar tools.
Preferred QualificationsIAB or other data certifications preferred.Master's degree a plus.Demonstrated collaborative skills and ability to work well within a team.Prior exposure to, and ideally the ability to write and define queries to fetch and compile data into translatable format to interact with BI tools.Ability to clearly articulate complex retail media measurement & analytics concepts and implementation approaches.Ability to manage multiple projects in various phases of ideation, execution, or delivery.Ability to work with and influence peers and senior management.Ability to work in a fast-paced and deadline-oriented environment.Self-motivated with critical attention to detail, deadlines, and reporting.
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